Assistant Marketing Manager
Tamkeen International Company
Total years of experience :13 years, 11 Months
Roles and Responsibilities
Marketing and Business Development
Brand Marketing
Social Media
• Products Category - CE, HA, SDA & Personal Care
• Brands - LG, SAMSUNG, TOSHIBA, PANASONIC, HITACHI, TCL, GS etc.
• Prepare marketing strategy and write action plans to attain Tamkeen Whole Sales and retail business target
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds to different marketing activities.
• Coordinating marketing strategies with the sales, financial, public relations, and logistics departments.
• Manage entire marketing activities (ATL, BTL, Events, Instore Management, Digital Marketing and Social media)
• Analyze marketing trends, consumer behavior and pricing in order to prepare branding strategic plans of Tamkeen own brands (GENERAL SUPREME, GOLDTEC & KIRIAZI)
• Prepare marketing activities for Increasing brand awareness and market share.
• Manage Tamkeen Merchandisers team and set up target & Daily schedule
• Build strategic relationships and partner with Tamkeen key Accounts and Dealers
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Preparing and presenting quarterly and annual reports to top management.
• Promoting our brand at trade shows and major industry-related events.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Prepare ROI of Promotions and reports to top management
• Prepare Daily Sales report, Sales growth and all other sales reports and submit to top management daily and monthly
• Manage Tamkeen Product Catalogue, leaflets, POP, POS etc.
• Conducts quarterly Product and sales skill training to show room sales team
• Plan and maintain company Social Media budget
• Running social media advertising campaigns.
• Closely working with Logistics and finance departments
Roles and Responsibilities:
Field force Management
Managing Marketing Budget and activities
Promoters Management and SOM
Digital Marketing
• Products line Up - CE, HA & SDA
• Preparing annual marketing activities and communication plans with agreed budget in line with product strategy, market share, and ROI objectives, including targeted media, events sponsorship, direct mail & SMS campaigns, digital marketing and other below-the line activities for efficient management and implementation
• Identify target audiences and develop marketing plans with specific objectives across different channels such as Key accounts (eXtra, Panda, Lulu, EDDY, Electro etc.)/Dealers and LG Brand stores.
• Monthly Marketing budget consensus with LG principals (KSA & Dubai)
• Co working with LGE Corporate team (KSA& Dubai) for finalizing all Marketing activities budget and expenses
• Finalizing LG marketing activities based on ROI
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Prepare ROI of Promotions
• Hired and managed team of more than 100 brand promoters for channels KA/Dealers/Brand shop.
• Set up yearly budget for promoters salaries/incentive/training.
• Set up monthly target to promoters and sales performance
• Sell out monitoring and regular market visit
• Weekly Collect stock, sell out and competitors reports from promoters
• Monthly market report submitted to Naghi and LGE top management.
• Promoters’ incentive plan and management
• Conduct sale skill/ product training programs etc.
• Managing the entire online marketing including social media campaigns and website development
• Preparing budget and monthly/quarterly target setting for SMM and SEO.
• Coordinate with agency for update website contents regularly in accordance with business unit requirements and the marketing calendar
Roles and Responsibilities:
• Managed a team of Sales executives
• Assists Management to set targets.
• Attend sales training programs in corporate office
• Conducting public sales promotional events
• Coordinates with finance agencies to get the loan for customers.
• Set up monthly sales report and sales performance reports of sales executives
Roles and Responsibilities:
• Managed in store Sales team of eight Show rooms in all over the UAE.
• Assists sales budget planning and preparation.
• Monitor and analyze incentive of sales team
• Organize sales team for quarterly training and new product launch events.
• Responsible for Implementation of marketing BTL activities in the show rooms.
• Sales analysis
• Developing the performance for the target customers
• Prepare monthly sales report and sales performance reports
Master of Business Management (MBA) Specialized in Marketing
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