Shammaz Shafie, Managing Director

Shammaz Shafie

Managing Director

Studex Sri Lanka

Location
Sri Lanka
Education
Bachelor's degree, Business Development
Experience
7 years, 4 Months

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Work Experience

Total years of experience :7 years, 4 Months

Managing Director at Studex Sri Lanka
  • Sri Lanka
  • My current job since June 2021

 Strategies, implementation and development of the products in the domestic market.

 Advancing strategic growth objectives. Confer with the President on all critical decisions, identification of issues and problem resolution to ensure concurrence and adverse operational impact.

 Establish short and long-term operations goals, objectives and strategies ensuring that appropriate
policies and procedures are in place to accurately measure, monitor and report actual versus planned
results.

 Identify, design, implement, and measure programs to improve operational performance.

 Responsible for preparation, review, and approval of sales & marketing operations, distribution &
accounting analysis for budgetary planning and implementation, production efficiency, financial reporting and submittal for capital expenditures.

 Implementing & heading digital media marketing platforms

 Spearheading exhibitions & trade shows

 Advise business and other groups on national and international factors affecting the buying and selling of products and services.

Head Of Sales And Marketing at Studex UAE
  • United Arab Emirates - Dubai
  • October 2020 to May 2021

 Develop pricing strategies, balancing firm objectives and customer satisfaction.

 Projecting sales volumes based on product database.

 Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors

 Negotiate contracts with vendors and distributors to manage product distribution, establishing & distribution networks and developing distribution strategies.

 Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services, analyzing business developments and monitoring market trends.

 Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

 Initiate market research studies and analyze their findings.

 Conduct economic and commercial surveys to identify potential markets for products and & services.

Sales And Marketing Manager at The Grand Hotel
  • Sri Lanka - Nuwara Eliya
  • September 2018 to September 2020

Accountability:-
 Spearheading outlets serving up to 200 covers at any given period throughout the day

 Leading the Sales & Marketing agenda of all seven restaurants situated within the hotel

 Leading 57 staff members (32 F & B + 25 Sales & Marketing)

 VVIP guest’s itinerary planning and operation enforcement

Operations Manager at RICC
  • Saudi Arabia - Riyadh
  • February 2017 to September 2018

 Responsible for a high volume venue serving up to 250 guests at any given time and generating revenue of approx. 80, 000 Saudi Riyals per day

 Overseeing and scrutinizing the store management system

 Directing ISO 9001 implementation at the restaurant

 Preparing o f Build-to, ordering verification, and ensuring daily KPIs are met.

 Overseeing the internal auditing & CRM systems

 Handled a team of 35 team members

 P&L liability

Education

Bachelor's degree, Business Development
  • at Northumbria University
  • July 2016
High school or equivalent, Agricultural And Human Sciences
  • at New Middle East International School
  • September 2013

Activities and societies: Head Boy (2012) Student representative (2011) School Captain (2010) Deputy Head boy (2007) Honor Roll student Captain of the school cricket, soccer & basketball teams

Specialties & Skills

Deal Closure
Negotiation
Marketing
Deal making
Negotiations
Leadership
Communication
Team work
technical writing
M/S Office

Languages

Arabic
Expert
English
Native Speaker
Tamil
Expert
Hindi
Expert
Urdu
Expert
Malayalam
Intermediate

Hobbies

  • Cricket, Swimming, Soccer, Travelling and reading
    Activities and societies: Head Boy (2012) Student representative (2011) School Captain (2010) Deputy Head boy (2007) Honor Roll student Captain of the school cricket, soccer & basketball teams Successfully completed a TREP$ workshop conducted over a period of three months in 2011 by Prince Salman Science Oasis and won the award for highest sales achiever at the TREP$ exhibition.