Head of Corporate Relations
Al Ahram Beverages Company
Total years of experience :24 years, 0 Months
o Set the CR Strategy in line with the company strategy (globally and locally)
o Lead the implmentation of the Sustainability Pillar under the Company Strategy
o Identify key priorities for the CR function and set action plans covering communications, CSR & Public Affairs
o Identify and engage with different stakeholders to implement startegic projects (tourism, education, …)
o Support in setting the communication plan for company projects
o Supervise the implementation of the different projects within the CR function
o Develop the CR Team to ensure a proper succession plan
o Budget management
oManage the planning and execution of the communication plan within the company
oManage the implementation of the CSR projects accoridng to the company priorities
oAct as the Sustainability Coordinator for the company ensuring regular updates are made, sustainability targets are reported according to sustainability agenda, liasing with different departments to ensure meeting reporting deadlines
oManage the execution of all corporate events
oSupport the communication of different functions through different tools
oManage third parties (agencies and suppliers)
oBudget planning and management
oCoach and develop the CR MT and the interns
Assisted in implementing the market entry plan
Planned the brand launch plan
Managed the consumer engagement programme
Assisted in the execution of the consumer launch plan
Key achievements:
Improvement in the brand awareness from launch date (September 2011) to June 2012
Developed the local agency team to be capable of managing the consumer engagement project
Manage Viceroy Brand from July - December 2009
Manage Rothmans and Viceroy Brands from January 2010 - June 2010
Manage Rothmans Brand from July 2010 - April 2011
Role included:
Quarterly updates to Eastern Company Management on Viceroy Performance
Brand plan for both brands including budgetting and Consumer Platform ideas
Launch plan for Rothmans 10's
Pack upgrade plan for both brands
Sign off of all packaging for both brands
Sign off of all communication materials for both brands
Key achievements:
Manage the launch of Rothmans 10's in 7 months (from plan to actual launch and taking into account the 2011 revolution)
Rothmans becoming the biggest International Tobacco Brand in the Egyptian market since January 2010
Rothmans market share increased by 2% from Jan 2010-April 2011
Awarded The Aim High Egypt Award for achievements in Rothmans
Organised the annual company event for Egypt and the Area.
Planned and executed the communication plan for Egypt and the Area.
Launched the first CSR campaign in the Area.
Organised the AME Communications Network Meeting in Cairo.
Organised all the regional meetings held in Cairo (including the information pack, the welcome event, ...).
Communication Manager for Project Transform (from the deep dive stage to launch event).
Manage the Corporate Brand for the Area
Key achievements include:
Improvement of results in the employees' survey (Your Voice) in the fields of corporate communication and transparency
The Aim High Egypt Award for Project Transform and
Nomination for the Aim High Regional Award for Your Voice Project.
Assisted in the organisation of the global security coneference that was held in Egypt in 2004
Handled part of the office move communication and held continuous sessions with staff on how ton implement the move smoothly and efficiently
Participated in various EU funded projects that were directed for the benefit of both the private and public sector companies in Egypt.
Key deliverables included organisation of forums and events, market research and analysis and liaison between the EU consultants and the local counterparts (in the case of public companies).
Projects encompassed various companies in different fields (tourism, printing and graphic design, textiles, engineering industries...)
With minor studies in political sciences Awarded the Ministry of Foreign Affairs Award in the first EU Model to be conducted in the faculty
High School Certificate with advanced courses in English and French languages Awarded the Reda Salama Scholarship (an award granted to exemplary students)
