Asst Sales Manager
National Biscuit Industries LTD SAOG
مجموع سنوات الخبرة :14 years, 7 أشهر
• Handling 4 Sales supervisors 20 sales Executives, 1 Merchandising Supervisor controlling 22 merchandisers, 1 Sales Coordinator managing 700 Outlets Including modern trade, Self-service, Online. Design and implement promotions, local event & marketing plan for key accounts and to increase volumes and market share.
• Guiding team to achieve Target on monthly basis, Visit Key counter personally, Generating Purchase Order - Po Generation Vendor Management, maintaining healthy relation with the vendors to tap market competition
• Taking Care of New Product Development. Price/Place/Promotion Decision. Use of Social Media in Marketing Plan. Deliver Volume, Value Business & Profitability against ABP (Annual Business Plan) for the Chain
• Execution of monthly promotion with creativity at each store on alignment with our Marketing and Category heads. Visibility in Modern Trade is a key factor which is driven with Branch support and team relation with chains.
• Driving the TOT - Terms of Trade parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)
• Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain team ( Promo awareness and Freshness are the key)
• Training and develop sales team, Merchandiser and Promoters, mentoring the potential team members to the next level, Conduct quarterly review with team on the progress and way forward.
KRA
•Managing modern trade, HORECA and e-commerce (DCOM) that contributes not less than 55 % of the total turnover. Preparing, Negotiating, Finalizing, and executing the BDAs and ensuring its perfectly implemented in all counterparts.
•Creates and maintains SKU-level demand forecast for procuring the needed manufacturing inventory flow.
•Preparing Monthly budget plans for the whole business unit and getting them approved to achieve the forecasted numbers. Leading the non-quality cost control (Trade and Warehouse expiry) project to close less than one percent of the total business. Wisely spending the budgeted amount in trade and timely claim back from the principal by submitting supportive documents.
•Conducting monthly sales reviews with the buying managers (Sales analysis). Auditing & Reviewing Mars Monthly Perfect Store KPIs helps measure and ensure the SOSs (promo and regular), Competitive activities, availability of MSL, Check out penetration, etc.
• Responsible for sales enablement of their assigned channel. Establishes productive, professional relationships with key personnel in assigned channel. Coordinates the involvement of company personnel, including support, service, and management resources, to meet performance objectives and company’s expectations. Meets assigned targets for profitable sales volume and strategic objectives in assigned channel.
• Proactively planning for performance objectives, financial targets, and critical milestones associated with a productive customer relationship.
• Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
• Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement. Ensures BDA (Business Development Agreement) compliance with partner agreements.
• Supervise operation of sales team. Follow-up leads and samples provided by sales team.
• Implement strategies to sell products or services. Build new customer base to maximize sales.
• Retain existing customers by providing prompt customer services. Supervise and oversee the maintenance of customer databases.
• Supervise accounts receivables team in collecting balances. Supervise field marketing and sales force.
• Planning, Manpower Dimensioning, Hiring, Training, New town Launches, Product, Channel Selection and Identification Criteria, Go to Market Strategy, Appointment of frontline Sales Representative for market
• Compiling and Analyzing Sales figure and taking necessary actions
• Achieve monthly primary target.
• Develop new business prospects in specific geographic areas through cold calls. Interact with existing customers to increase sales of the bank's products and services. Promote the bank's products and services to existing and prospective clients by utilizing available resources.
• Develop and maintain positive relationship with banking clients through excellent customer service.
• Address client inquiries and ensure their needs are consistently met.
• Managed Primary & Secondary, New Product Launch New Market Setup, Infrastructure Setup Controlling Sales team Implementation of reporting daily/weekly/monthly reports, Roll out of all Sales initiatives (Trade schemes, secondary schemes, consumer initiatives) consistently across the market. Achieve targeted brand wise coverage and penetration
• Increasing Business Volume through Untapped areas by appointing New Distributors, New Retail Coverage & Retention of existing customers
• Monitoring Team performance and motivating them to reach targets by conducting review meeting every month
• Drive Numeric Distribution & expand new outlets & Claim Management Execute high-class visibility as per defined norms across retails outlets & Wholesalers, Manage inventories, FIFO, freshness of stock & Inventory Health Index as per company norms, To ensure continuous availability and regular rotation, Taking care of route operations, To create secondary claim to company, To promote in shop activities
• Managing Distributors/Dealer Return on Investment (ROI) by rationalizing Investments and driving his secondary sales
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