Creative Director
Arpatech
Total years of experience :18 years, 10 Months
• Direct reporting to CEO
• Leading creative sessions for project kick-offs
• Leading the creative department, creating design standards, style guides and over all aesthetic leadership
• Developing marketing & business strategies, performing business development and packaging for products, & client interaction
• Managing multiple projects from concept to completion, assigning task to team members, and ensuring their aesthetic, timely and qualitative execution
• Working in collaboration with Project management and Software development departments to ensure smooth execution of all projects, following an aesthetic standard
• Establishing a creative standard for all projects, products and services.(Web - Print - Desktop - Mobile)
• collaboration with Sales & Marketing team to enhance and maintain company's branding & image on all levels and mediums (Print, Web, Broadcast, Motion Graphics, Social Media)
• Maintaining Quality Control in terms of design & standards
• Coordinating Sales & Marketing team for generating and leading project pitches and proposals
I have been working in Streebo since Jan 2012, designing interfaces for mobile
and smart device applications using css3 and html. Have implemented Adaptive
design methodology and other latest design trends on some of the apps for Ipad, Iphone and Android.
As senior User Experience designer, I am responsible for creating wireframes, prototype, Information Architecture, UIs, user centered UX, co-ordinating with designers, and clients to ensure smooth UX.
Along with that, I am also responsible for any internal Web, broadcast & print based projects and collateral.
I am responsible for creating layouts for websites, portals, desktop and web applications from scratch. This includes concepts, logos, color theme, look and feel, basic mockups in Photoshop, or proto-typing in sketchflow. Later, I am responsible of creating html pages, flex applications, or whatever the tool for the project is, I have to make a working storyboard in it. All design aspects, look and feel of elements, css styling, are done by me. In addition to that, any print designs, or presentations or any design and aesthetic related job is my responsiblity.
Joined Pakistan's top most production and animation house as visual effects artists and compositor. Responsblities included color toning and compositing of various footages, applying visual effects and doing motion graphics for various TV Media and FIlm client. Important works include visual effects and compositing on a feature film "Botal Gali" directed by Shehzad Nawaz.
Founded Hybrid Signals and provided design and development services for the web and desktop. Also did print design solutions and campaigns.