Key Accounts Manager
Al Mufid Trading Co. LLC
Total years of experience :18 years, 5 Months
Steering key account customers across UAE and devising plans to negotiate range, pricing, shelf space, merchandising, and
promotions
Attaining targeted sales turnover, market share, and customer service levels as agreed in the annual
business plan
* Negotiated on BDA’s including visibility, product positioning, product listings, credit/delivery terms, etc. for leading among
the various categories
* Launched new products in the modern trade industry and e-commerce platform
* Developing monthly sales forecast, plans, and budgets, implementing account-specific activities, and evaluating results
* Analyzing sales trends across various categories and brands and devising appropriate strategies to maximize sales
* Overseeing debtor management and interactions with key accounts
* Mentoring and motivating a team of key accounts executives, salesmen, and merchandisers within a team of 39
Highlights:
* Succeeded in launching products on e-commerce platforms for the first time in the history of the company
* Relisted and re-launched several delisted and inactive products with major customers
* Managed the major accounts across UAE single-handedly with an adequate team support as a major contributor
Key Accounts (Modern Trade)
* Sold renowned food and fresh products like Lacnor Juices, Oasis Water, Safa Dairy Products, etc. to
major customers in Dubai such as Carrefour, Lulu, Union Coop, etc.
* Attained and exceeded the budgeted sales and margins, and managed the development of new and
existing customers within Dubai
* Identified latest market trends via regular market visits and trained the team of salesmen and merchandisers in line with
the management-approved policies
Highlights:
* Succeeded in launching and listing Lacnor Ben 10 and Healthy Living SKUs
* Played a key role in the merging of GULF and SAFA (Sterilac Diaries)
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