Leasing Manager
Al Qattara Investments LLC
Total years of experience :16 years, 7 Months
Role:
• Report to the Director of Assets Management, head the Leasing Department and lead a team of 15 leasing and property specialists in managing assets with a total value of AED 2 billion in Abu Dhabi, Al Ain and Dubai owned by Al Qattara Real Estate and Al Oula Investments
- Al Ain Square, Al Ain - a first of its kind mixed-use project around the Hazza Bin Zayed Stadium with residential, commercial and hospitality properties
- 2 towers in Dubai with ~280 units and >98% occupancy
- 1 tower in Abu Dhabi with ~80 units and 100% occupancy
Highlights:
• Increased occupancy of residential units of Al Ain Square to 96% with average rates of 45% above market rate in Al Ain city and with 65% long term contracts.
• Successfully leased ~72% of large office space to several government entities - TRANSCO, TADWEER, Mubadala, Abu Dhabi Sewage Service Center, Human Resources Authority and Abu Dhabi Housing Authority - as well as 2000 m2 business center - the first of its kind in Al Ain city - and 3000 m2 office space to private sector companies.
Key Responsibilities:
• Manage the leasing of retail space, office space and residential units in the assigned projects formulating and implementing effective strategies and plans to achieve predefined goals of occupancy rates, tenant mix, revenue and profitability.
• Develop, implement and update business plans and annual budgets of the leasing department aligned to the overall organizational strategic objectives.
• Lead the creation and execution of action plans for identifying and canvassing with potential clients for generating targeted revenue through specialty leasing as well as through long-term deals.
• Identify concepts which augment the in-line retail program of the mall including designing, planning and execution of shop fit-outs.
• Prepare detailed plans for promotions and advertising including online and social media marketing campaigns and ensure effective execution of all event and marketing campaigns.
• Build and sustain productive relations with tenants, assess and satisfy tenant needs and monitor day-to-day operations of tenants assuring adherence to project standards.
• Support tenants in meeting their business/operations needs by providing consultations and advice on aspects including shop concept, image, merchandize, selling strategies and services.
• Collect and analyze monthly sales data trends of tenants and assess their mid to long term performances to identify and mitigate tenancy related risks.
• Provide required inputs from the leasing department for preparing and updating the Tenant Handbook for the project providing comprehensive information to tenants on all aspects of designing, obtaining approvals, construction and opening of their retail outlets.
• Maintain accurate records, produce and update all reports including on occupancy rates and provide the senior management team with monthly reports on performance metrics.
Role:
• Reported to the Mall Director and headed the marketing and leasing departments dealing with marketing and leasing of specialty leasing, temporary leasing and in-mall advertising.
Key Responsibilities:
• Developed and implemented annual marketing plan and budget to deliver predefined business objectives including occupancy, revenue and profits.
• Created and led execution of marketing campaigns including media planning and advertising and planning and management of events and social activities.
• Formulated, implemented and managed the plan and budget for the full year to deliver predefined sales and revenue targets for specialty leasing, temporary leasing and in-mall advertising.
• Deployed a mix of strategies and tools including canvassing and cold calling to acquire new clients as well as by adding new concepts to expand business with existing clients to generate additional revenues through specialty leasing and temporary deals.
• Managed the leasing of all space for storage and ATMs in the mall ensuring achievement of occupancy and revenue targets.
• Identified and evaluated concepts for specialty leasing and temporary deals which complemented the mall’s in-line retail program.
• Monitored day-to-day operations of temporary tenants and ensured compliance with the mall’s standards and adherence to contractual obligations.
• Maintained up-to-date records and produced reports including property budget, occupancy reports and sales of retail merchandizing units (RMU) for the specialty leasing department.
• Managed sales of in-mall advertising to new and existing customers by preparing and delivering sales presentations on new advertisement programs as well as to retain and enhance running advertisements.
• Created awareness among customers and advised them on specific types of advertisements for effective promotion of products or services.
• Ensured on time response to all enquiries related enquiries and followed up to negotiate and close deals and maintained logs of all contacts made and their outcomes.
• Developed and implemented a schedule for shop level visits of clients to monitor performance as well as to understand and meet their requirements.
• Administrative Assistant, Emirates National School, Al Ain, UAE, October 2009 to October 2009