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شريف عسيري, Senior Marketing Specialist

شريف عسيري

Senior Marketing Specialist·Laverne

المملكة العربية السعودية

بكالوريوس, Business Administration and marketing

الخبرة العملية

مجموع سنوات الخبرة: 4 سنوات, 2 أشهر

Senior Marketing Specialist

ديسمبر 2025 - حتى الآن

Laverne

الرياض، المملكة العربية السعودية هجين

ديسمبر 2025 - حتى الآن

Spearheaded regional marketing campaigns across the GCC, tailoring
strategies to align with Khaleeji cultural nuances and consumer behavior.
Orchestrated high-impact influencer partnerships within the Gulf region,
driving brand desirability and market penetration in the luxury fragrance
sector.
Directed end-to-end content creation, ensuring brand messaging stayed
ahead of digital trends and maintained high engagement across all social
media platforms.
Localized creative storytelling and advertising concepts, resulting in
authentic brand connections with the target audience throughout the GCC.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Freelance Marketing Consultant

ديسمبر 2024 - فبراير 2026

Sharef Asiri

الرياض، المملكة العربية السعودية هجين

ديسمبر 2024 - فبراير 2026

Managed the sponsorship activation for the Esports World Cup, maximizing
brand exposure through strategic digital placement.
Developed comprehensive social media calendars and content schedules to
ensure consistent and high-frequency brand presence.
Authored creative scripts and advertising concepts for seasonal promotions,
driving product awareness and sales during peak seasons.
Led influencer partnership initiatives to promote public transportation
services within the Al Madinah region.
Executed targeted awareness campaigns designed to educate the public
and increase the adoption of regional transit solutions.
Spearheaded the Brand Ambassador Program, recruiting influencers to
create authentic, high-impact user experiences for skincare products.
Crafted creative content strategies focused on storytelling and product
benefits to build trust and influence purchasing decisions among the target
audience.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Marketing specialist and Influencer business manager

نوفمبر 2024 - نوفمبر 2025

Smartkom

الرياض، المملكة العربية السعودية هجين

نوفمبر 2024 - نوفمبر 2025

Defined operational frameworks and service offerings from the ground up
within the Management Department.
Acquired and managed a portfolio of top-tier influencers, acting as the
primary liaison between talent and corporate clients to ensure seamless
collaboration.
Developed long-term monetization strategies for talent, providing
specialized consultancy on sustainable content growth and digital presence.
Expanded agency revenue by attracting influencers existing clients and
converting them into long-term agency partners for large-scale projects.
Guided content development and brand positioning for influencers to
maximize their profitability and market relevance across social media
platforms.

مجال الشركة:
التسويق

Marketing Specialist

نوفمبر 2023 - نوفمبر 2024

Smartkom

الرياض، المملكة العربية السعودية هجين

نوفمبر 2023 - نوفمبر 2024

Spearheaded strategic planning and content creation for Visit Saudi,
promoting diverse Saudi tourism destinations through integrated marketing
campaigns.
Orchestrated high-level influencer activations, leveraging storytelling to
enhance the Kingdoms global and local tourism appeal.
Managed and executed 180+ advertisements for the FIFA Club World Cup,
focusing on destination promotion and fan engagement.
Directed the development of creative copy and multimedia content to align
with the events global sports branding.
Led the marketing transition and rebranding campaign from stc pay to stc
bank, managing end-to-end communication strategies.
Built long-term strategic partnerships with key influencers to promote
banking features, resulting in a significant surge in app downloads and user
acquisition.
Optimized performance marketing tactics to drive digital adoption and
strengthen the banks position in the FinTech sector.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

يناير 2022 - يناير 2023

Lavad Marketing Agency

الرياض، المملكة العربية السعودية هجين

يناير 2022 - يناير 2023

Spearheaded the execution of 200+ media coverages and advertisements
for Riyadh Season, ensuring high-impact brand visibility across diverse
entertainment zones.
Managed end-to-end campaign logistics, resulting in seamless integration
between digital promotions and on-ground activations for one of the worlds
largest entertainment festivals.
Developed and led the influencer strategy by partnering with 100+ global
gaming influencers and content creators to promote the Esports World Cup.
Orchestrated cross-border marketing initiatives that engaged millions of
viewers worldwide, utilizing data-driven insights to optimize content
performance and community engagement.
Delivered comprehensive strategic reporting, analyzing campaign reach and
ROI to refine future global gaming events.
Scaled Noons affiliate marketing reach by managing 500+ strategic
partnerships with digital creators and influencers.
Enhanced conversion rates by developing tailored advertising content and
optimizing the onboarding process for new content partners.
Monitored and analyzed partner performance metrics, consistently hitting
sales targets and expanding the programs footprint in the e-commerce
sector.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Customer Experience Agent

يوليو 2021 - يناير 2022

Jawwy

الرياض، المملكة العربية السعودية

يوليو 2021 - يناير 2022

customer experience, technical and social media support, clients relations

مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
الخدمات المساندة

التعليم

Arab Open University

فبراير 2026

فبراير 2026

بكالوريوس، Business Administration and marketing

المملكة العربية السعودية

Skills

Event Management
Expert
Event Management
Expert
Advertising
Expert
Advertising
Expert
Client Handling
Expert
Client Handling
Expert
Copywriting
Expert
Copywriting
Expert
Social Media
Expert
Social Media
Expert
Social media management
Intermediate
Social media management
Intermediate
Clients relations
Expert
Clients relations
Expert
Copywriting
Intermediate
Copywriting
Intermediate
SEO
Beginner
SEO
Beginner
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
CONTENT DEVELOPMENT
Intermediate
CONTENT DEVELOPMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
TOURISM
Intermediate
TOURISM
Intermediate

اللغات

الانجليزية

متمرّس

العربية

متمرّس

التدريب و الشهادات

الشهادات
Google Digital Marketing Fundamentals
Apr 2023