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Shari Williams, Executive Director - Business & Marketing

Shari Williams

Executive Director - Business & Marketing·Al Waab Farm

Qatar

Bachelor's degree, Communications and Public Relations

Work experience

Total years of experience: 15 years, 3 months

Executive Director - Business & Marketing

December 2018 - Present

Al Waab Farm

Al Khawr, Qatar

December 2018 - Present

Al Waab Farm - www.alwaabfarm.com
Doha, Qatar

Al Waab Farm is a world leading and renowned Straight Egyptian Arabian breeding farm. With over 100 team members, and 200+ horses, it is one of the largest Arabian breeding farms in Qatar.

Key Responsibilities:
Developing and directing organizational strategy
Creating marketing and business plans
Creating brand guidelines and ensuring all marketing materials and communications adhered to these
Website creation and management
Social media management including content management and creation
Sponsorship management - identification, negotiation and management of partnerships with International events.
Event management - internal and external
Project management
Design & creation of key marketing materials including sales materials, print and online advertising
Preparing & managing budgets and reporting on expenditure
Drafting organizational policies and procedures
Overall management of staffing, employee compensation and benefits
Overseeing financial accounts, arranging payments
Purchasing & supplier management
Client liaison including building and maintaining relationships with key stakeholders


Company industry:
Animal Production
Job role:
Management

Marketing Brand Manager

July 2017 - November 2018

Sofidel Interntissue

Cardiff, United Kingdom

July 2017 - November 2018

Sofidel Intertissue Ltd - www.intertissue.co.uk
South Wales, United Kingdom
July 2017 - November 2018

Sofidel Intertissue is one of Europe’s leading tissue and paper manufactures.

Key Responsibilities:
Development & implementation of consumer and B2B marketing strategies spanning across the UK and Ireland
Brand manager to UK’s number one branded kitchen roll Regina Blitz
Management of marketing team including running weekly team meetings, setting objectives and personal development plans
Creation and delivery of marketing presentations to key retailers across the UK and Ireland
Development and implementation of marketing campaigns (both ATL & BTL) for key multiples within the UK
Design and creation of sales tools including advanced PowerPoint presentations, brochures, catalogues, email campaigns, and POS materials
New Product Development, and Project Management
Data analysis - consumer & competitor market research
Content creation including imagery, social media content and adverts for marketing campaigns
Management of all marketing supplier relationships including PR, Digital and Designs agencies
Budget planning and management

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Manager

May 2016 - June 2017

Bon Bon Buddies

Cardiff, United Kingdom

May 2016 - June 2017

Bon Bon Buddies - www.bonbonbuddies.com
South Wales, United Kingdom
May 2016 - June 2017

Bon Bon Buddies is one of Europe’s leading licensing and confectionery companies.

Key Responsibilities:
Development & implementation of marketing strategies spanning across the UK, Europe and the Middle East
Brand manager to leading sour confectionery range across the UK, Europe & the Middle East
Management of marketing team including planning and monitoring objectives/workload, acting as mentor etc.
Creation and delivery of key marketing presentations for both corporate and brand activities
Design and creation of key sales tools including advanced PowerPoint presentations, brochures, catalogues, email campaigns, and POS materials
Development and management of direct marketing campaigns used to engage buyers, customers and key business stakeholders
Data analysis and market research
Management of all Bon Bon Buddies corporate and brand websites
Management of 4 social media pages content planning and implementation
Management of all online advertising campaigns including Facebook, Google Adwords etc
Content creation including blogs, videos, imagery, adverts for marketing campaigns
Planning and creation of internal marketing communication
Management of all marketing supplier relationships including PR agencies, and or printers etc
Budget planning and management

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Executive

October 2014 - April 2016

Bon Bon Buddies

Cardiff, United Kingdom

October 2014 - April 2016

Key Responsibilities:
Brand manager to leading sour confectionery range across the UK, Europe & the Middle East
Conceive and develop efficient and intuitive marketing strategies
Assisted to organize and oversee advertising/communication campaigns, exhibitions and promotional events
Assisted to conduct market research and analysisManagement of all Bon Bon Buddies corporate and brand websites
Daily management of 4 social media pages content planning and implementation
Daily management of all online advertising campaigns including Facebook, Google Adwords etc
Content creation including blogs, videos, imagery, adverts for marketing campaigns
Assisted in budget planning and management

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Account Manager

February 2013 - September 2014

FireCracker UK

London, United Kingdom

February 2013 - September 2014

- Account handling
- Consulting clients about campaign requirements & objectives
- Formulating strategies
- Agreeing timescales & budgets
- Preparing creative briefs for online & offline campaigns
- Monitoring & chasing work progress
- Devising & implementing PPC campaigns
- Management of client websites using CMS systems such as Wordpress & Magento
- Management of client Social Media pages using Facebook, Twitter, Google +, Pinterest & LinkedIn
- Management of e-newsletter campaigns including the content planning, copy writing & deployment using CheetahMail & Campaign Monitor
- Writing reports and presentations
- Delivery of ideas and final products to clients for review
- Financial administration
- Management of interns, setting daily tasks & providing feedback

Clients include: Rugby Football Union (RFU), Monster, South West France Wines, French Goats Cheese, Lovingbritain.com

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Executive

January 2012 - November 2012

SBS Broadcasting Services

Sydney, Australia

January 2012 - November 2012

- Assisted in the preparation & delivery of marketing plans.
- Responsible for updating & maintaining both STUDIO & World Movies websites & social media pages.
- Implementation of PPC Campaigns using Google Adwords & Google Analytics.
- Liaising with stakeholders, including suppliers, partner organisations, & industry contacts.
- Prepared creative briefs for on air & online promotions.
- Managing the production & delivery of marketing materials such as posters, e-newsletters.
- Assisted in the preparation and coordination of key events e.g. World Movies Secret Cinema (1 & 2) & STUDIO’s ‘I am Eora’ premiere screening event.

Company industry:
Media Production
Job role:
Marketing and PR

Marketing Assistant

January 2011 - January 2012

Special Broadcasting Services

Sydney, Australia

January 2011 - January 2012

- Provide administration & coordination support to the marketing & production teams.
- Liaising with suppliers& colleagues to ensure the delivery of key materials & programs.
- Assisted in updating and maintaining STUDIO & World Movies websites.
- Assisted in the production of live and pre-recorded programs e.g. STUDIO Art Breaks, ‘For the Love of Books’ & STUDIO’s live coverage of The 2011 Helpmann Awards.
- Organising staff events, travel arrangements, office supplies, couriers.

Company industry:
Media Production
Job role:
Marketing and PR

Education

Charles Sturt University

November 2010

November 2010

Bachelor's degree, Communications and Public Relations

Australia

Skills

Brand Management
Expert
Brand Management
Expert
Staff Management
Expert
Staff Management
Expert
Marketing
Expert
Marketing
Expert
Budget Management
Expert
Budget Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Communication
Intermediate
Communication
Intermediate
Presentation
Intermediate
Presentation
Intermediate
Public Speaking
Intermediate
Public Speaking
Intermediate
Social Media Management
Intermediate
Social Media Management
Intermediate
Staff Management
Intermediate
Staff Management
Intermediate
Leadership
Intermediate
Leadership
Intermediate
Planning & Negotiation
Intermediate
Planning & Negotiation
Intermediate
Brand Management
Expert
Brand Management
Expert
Consumer & Competitor Research
Intermediate
Consumer & Competitor Research
Intermediate
Content Management
Expert
Content Management
Expert
Copy writing & Proof Reading
Intermediate
Copy writing & Proof Reading
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Data analysis
Intermediate
Data analysis
Intermediate
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
Budget Management
Intermediate
Budget Management
Intermediate
Time Management
Intermediate
Time Management
Intermediate
Event Management
Intermediate
Event Management
Intermediate
Client Relationship Management
Intermediate
Client Relationship Management
Intermediate
Partner & Sponsor Management
Intermediate
Partner & Sponsor Management
Intermediate
marketing communications
Intermediate
marketing communications
Intermediate
marketing mix
Expert
marketing mix
Expert
marketing management
Expert
marketing management
Expert
marketing research
Expert
marketing research
Expert
market research
Intermediate
market research
Intermediate
marketing strategy
Expert
marketing strategy
Expert
materials
Expert
materials
Expert
negotiation
Intermediate
negotiation
Intermediate

Languages

English

Native Speaker

Hobbies and interests

Animal Rescue

Animals are a passion of mine. Since moving to Doha, we have rescued 30+ dogs and cats and sent almost all of these to new adoptive families in the USA and Canada. This has been completely funded by us, and done in my own time while maintaining my full time job to a high standard.