Regional Manager / Africa
Dar Al Dawa
Total years of experience :27 years, 3 Months
o Achieve In-land Sales Budget
o Achieve Ex-DAD Sales budget
o Achieve DAD bottom line as per P&L
o Establishing new markets
o Accelerate registration of new products
o Registration and launch of new products
o Develop DAD business model
o Insure compliance with DAD procedure and reporting
o Drive SFE.
o Talent pool development
o Attract and retain the best people
Responsible for turnover of around 20 Mill $ with a span of control over 63 employees and 6 functions.
• Managing all sales and marketing operations in Saudi Arabia and Yemen including sales target, profit, regulatory affairs, and marketing activities.
• Collaborate with executive-level management to develop new product pathways and transfer the global marketing strategy to a localized strategy that accommodates my markets’ demands.
• Forecasting sales volume and profit for existing and new products, analyzing trends and results, competition, supply and demand.
• Identifying marketing opportunities by identifying costumer's needs, defining market, competitor's share, and competitor's strengths and weaknesses, establishing targeted market share.
• Set monthly, quarterly and annual budget plan.
• Set monthly and annual targets for sales, profits and collections and detailed action plans to achieve the sales target in line with the set budget.
• Perform monthly follow up and control plan for the performance, targets, and achievements.
• Secure business performance reports on a monthly, quarterly and annual basis.
• Enforcing DAD strategies, policies and procedures.
• Manage, train, coach and appraise S&M staff.
• Sustains very good relations with key accounts by making periodic visits, exploring needs and anticipating new opportunities.
Within this period April - December 2013, held the position of country manager at Nutridar (subsidiary of DAD group) in addition to my responsibility as DAD country manager.
Forecasting and Achieving country sales target.
• Accelerate registration for new medications.
• Building reporting system.
• Develop people and coaching.
• Managing marketing activities.
• Preparing offers, building and following-up all action plans.
Forecasting and Achieving country sales target.
• Accelerate registration for new medications.
• Building reporting system.
• Develop people and coaching.
• Managing marketing activities.
• Preparing offers, building and following-up all action plans.
• Building a strong image of company profile.
• Building strong relationship with K.O.L and strength the partnership with two agents of the company Rabahi and Ahgaf establishments
Institution sector promoting Respiratory line in all the governmental and military hospital in in addition to ARAMCO in the eastern region.
A pioneer medical representatives that kick started the launch of JPM business in Saudi Arabia in the central region.