Marketing Lead
NEOM
Total years of experience :4 years, 11 Months
• Leading Saudi national day campaigns from strategy to execution
• Managing a global campaign “WHAT IS NEOM” from campaign
and content strategy to development of various creative assets including a TVC.
- Co-building the agency ecosystem for Marketing.
- Supporting in THE LINE launch.
- Leading a global campaign under the name “Create your tomorrow” from strategy to execution.
- Co-leading the Saudi National Day campaign under the name "I AM THE CHANGE" from strategy to execution.
- Establishing the internal tracking system for all the Marketing procedures
- NEOM GrOW program
- Arranged and managed briefing meetings with global agencies.
- Supported in the creative development of pitch presentations.
- Arranged and took demos for creative videos.
(MiSK/NEOM Program)
- Benchmarked marketing and communication agencies for future collaborations.
- Wrote Creative Briefs for creative campaigns.
- Contributed to internal communication for a diverse audience.
- Participated in a workshop for determining Saudi as a brand.
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