شيماء حمدي

• Manage inventory and stock level on daily bases.
• Sales Analysis and reordering based on forecasted Revenue
• Forecasts - replenishment orders only
• Deal of the day dedicated page merchandising
• Market survey - online and offline. And update MRP on weekly bases
• Follow up suppliers’ payable and receivable
• Responsible for Fulfillment
• Communicate returns and RMA with suppliers
• Manage day to day POs with suppliers
• Day to day supplier negotiation in terms of pricing and promotions
• Assign visual and/or physical weekly meetings with suppliers
• Track and follow suppliers’ performance in order to improve, maintain and evaluate
• Evaluate all suppliers and work on supplier score card
• Maintain and improve payment terms for new and existing suppliers
• Inventory management based on aging internal cycle
• Propose new Listing to meet SKU built
• Working head to head with the fashion Team in analyzing fashion trends and market requirements in order to plan the collection.
• Attending seasonal selling campaigns for every brand and division in order to select the needed collection by taking into consideration: customers demand, price, quality and availability, market trends, store policy, financial budget.
Cue (Private Label):
• Plan and set Garment Collection Story Board
• Plan out Budget and Production quantities.
• Source Supplier for production
• Negotiate Prices and delivery time lines
• Follow up on sampling and production of items
• Help Merchandise it Online
• Follow Up on sales

 Design and Implement the Yearly Business Plan
 Responsible for the establishment of both annual and monthly sales forecasts in coordination with the Company's business plan.
 Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.
 Execute International Market Plans according to the Mother Company’s Guidelines.
 Initiate marketing ideas for the market and propose it to the mother company for approvals.
 Attend Regional and global business meeting for business performance evaluations, Review the new lines and make the buying (Watches, Jewelry, Giveaways, Display Material, Fixtures, Packaging )
 Pass on all the new information to the salesmen and the visual merchandisers regarding the new products.
 Follow up on inventory for re-ordering in open buckets
 Follow up on shipments
 Manage Team ( Salesmen, Visual Merchandisers, Stores Manager )
 Make orders for Al Futtaim, and analyze their sales and stocks on a weekly basis

• Plan and monitor the selection of range, type, quantity and quality of merchandise according to customer demand, trends and Brand policies and achieve % sell through targets in line with the budgets.
• Work with In house production team and monitor efficiency of supply chain to ensure availability of the right he right merchandise at the right time.
• Work with Commercial Manager to establish optimum OTB / Buy Budget and make recommendations to grow business as necessary.
• Plan and effectively control all aspects of stock movement; initial allocations, replenishment, store transfers, identify slow and fast moving items and propose actions to maximize full price sales and reduce markdown.
• Regular analysis of sales data, sizing and trends. Review performance indicators with Commercial Manager and liaise with stores to ensure supply meets demand.
• Support in the successful implementation of all promotional activities in the stores and ensure the merchandise is available in time, at right price and in right quantities.

• Follow latest Fashion trends and market updates analysis
• Fashion events coverage
• Deciding the creative influence and direction pursued during an issue
• Fashion Shoot Stylist and Coordinator

• Sample Buying
• Collection Development for winter 2011-12
• Production Follow up
• Visual Merchandising/Staff Product Knowledge

Manager In Training for MOA accessories store at AZADEA fashion retailers Group (November 2007 till Febrauary 2008)
• Achieve target sales and maximize them.
• Lead and coordinate store team.
• Merchandise and display products as per company standards.
• Be responsible of cash up procedures.
Assistant Store Manager for Pimkie Fashion store at AZADEA fashion retailers Group (February 2008 till June 2008)
• responsible for overseeing all aspects of a store's operations.
• Reporting to the Brand Manager with driving the sales & operations of this highly successful fashion brand
• Oversee the customer service levels in store ensuring a truly amazing customer experience
• Stock management, control and verification from Head Office
• Recruitment and induction of new employees

Marketing Executive for Safe Beauty, member of Seif Group, Cairo- Egypt. (November 2006 till August 2007)
Duties were:
• To be the main contact with the marketing department for any International beauty lines brands.
• Maintaining and building contacts with the media, Help in managing the production of marketing material and arranging for its effective distribution.
• Organizing and attending events, such as organizing the launch of Madina Milano Make up Brand owned by Intercos in Egypt.
• Securing sponsorship to assist with publicity and evaluating marketing campaigns.
• Contributing to long-term marketing plans and strategies.
• Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
• Monitoring competitors’ activity.
I Have received a certificate for the best launch party organizer.

Brand Manager for Perfumes at Safe Beauty, Member of Seif Group, Cairo - Egypt. (September till November 2007)
Duties are:
• Positioning International brands in the market.
• Develop strategies to exploit market opportunities
• Monitoring the competitive environment of the brand
• Coordinating activities of specialists in production, sales, advertising, promotion, distribution, and finance.
• Delivering the sales volumes and profit projections for the business.