Shaymaa Hamdy, Retail Fashion Buyer for Apparel and Project manager for Souq’s private label CUE

Shaymaa Hamdy

Retail Fashion Buyer for Apparel and Project manager for Souq’s private label CUE

Souq.com

Lieu
Egypte - Le Caire
Éducation
Diplôme, post graduate degree for fashion merchandising and communication
Expérience
6 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :6 years, 8 Mois

Retail Fashion Buyer for Apparel and Project manager for Souq’s private label CUE à Souq.com
  • Egypte - Le Caire
  • septembre 2015 à août 2016

• Manage inventory and stock level on daily bases.
• Sales Analysis and reordering based on forecasted Revenue
• Forecasts - replenishment orders only
• Deal of the day dedicated page merchandising
• Market survey - online and offline. And update MRP on weekly bases
• Follow up suppliers’ payable and receivable
• Responsible for Fulfillment
• Communicate returns and RMA with suppliers
• Manage day to day POs with suppliers
• Day to day supplier negotiation in terms of pricing and promotions
• Assign visual and/or physical weekly meetings with suppliers
• Track and follow suppliers’ performance in order to improve, maintain and evaluate
• Evaluate all suppliers and work on supplier score card
• Maintain and improve payment terms for new and existing suppliers
• Inventory management based on aging internal cycle
• Propose new Listing to meet SKU built
• Working head to head with the fashion Team in analyzing fashion trends and market requirements in order to plan the collection.
• Attending seasonal selling campaigns for every brand and division in order to select the needed collection by taking into consideration: customers demand, price, quality and availability, market trends, store policy, financial budget.
Cue (Private Label):
• Plan and set Garment Collection Story Board
• Plan out Budget and Production quantities.
• Source Supplier for production
• Negotiate Prices and delivery time lines
• Follow up on sampling and production of items
• Help Merchandise it Online
• Follow Up on sales

Guess & GC Timewear and jewelry Brand Manager à Middle East Trading company
  • Egypte - Le Caire
  • janvier 2015 à juin 2015

 Design and Implement the Yearly Business Plan
 Responsible for the establishment of both annual and monthly sales forecasts in coordination with the Company's business plan.
 Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.
 Execute International Market Plans according to the Mother Company’s Guidelines.
 Initiate marketing ideas for the market and propose it to the mother company for approvals.
 Attend Regional and global business meeting for business performance evaluations, Review the new lines and make the buying (Watches, Jewelry, Giveaways, Display Material, Fixtures, Packaging )
 Pass on all the new information to the salesmen and the visual merchandisers regarding the new products.
 Follow up on inventory for re-ordering in open buckets
 Follow up on shipments
 Manage Team ( Salesmen, Visual Merchandisers, Stores Manager )
 Make orders for Al Futtaim, and analyze their sales and stocks on a weekly basis

Premoda Women Division Brand Manager à Shamsi for Trading and Agencies
  • Egypte - Le Caire
  • mai 2012 à décembre 2014

• Plan and monitor the selection of range, type, quantity and quality of merchandise according to customer demand, trends and Brand policies and achieve % sell through targets in line with the budgets.
• Work with In house production team and monitor efficiency of supply chain to ensure availability of the right he right merchandise at the right time.
• Work with Commercial Manager to establish optimum OTB / Buy Budget and make recommendations to grow business as necessary.
• Plan and effectively control all aspects of stock movement; initial allocations, replenishment, store transfers, identify slow and fast moving items and propose actions to maximize full price sales and reduce markdown.
• Regular analysis of sales data, sizing and trends. Review performance indicators with Commercial Manager and liaise with stores to ensure supply meets demand.
• Support in the successful implementation of all promotional activities in the stores and ensure the merchandise is available in time, at right price and in right quantities.

Fashion Editor à What Women Want Magazine
  • Egypte - Le Caire
  • décembre 2011 à mai 2012

• Follow latest Fashion trends and market updates analysis
• Fashion events coverage
• Deciding the creative influence and direction pursued during an issue
• Fashion Shoot Stylist and Coordinator

Fashion Buyer à SAS Egypt
  • Egypte - Le Caire
  • décembre 2010 à juin 2011

• Sample Buying
• Collection Development for winter 2011-12
• Production Follow up
• Visual Merchandising/Staff Product Knowledge

Assistant store manager à Azadea
  • Egypte - Le Caire
  • novembre 2007 à juin 2008

Manager In Training for MOA accessories store at AZADEA fashion retailers Group (November 2007 till Febrauary 2008)
• Achieve target sales and maximize them.
• Lead and coordinate store team.
• Merchandise and display products as per company standards.
• Be responsible of cash up procedures.
Assistant Store Manager for Pimkie Fashion store at AZADEA fashion retailers Group (February 2008 till June 2008)
• responsible for overseeing all aspects of a store's operations.
• Reporting to the Brand Manager with driving the sales & operations of this highly successful fashion brand
• Oversee the customer service levels in store ensuring a truly amazing customer experience
• Stock management, control and verification from Head Office
• Recruitment and induction of new employees

Marketing executive promoted to brand manager à Safe Beauty
  • Egypte - Le Caire
  • novembre 2006 à août 2007

Marketing Executive for Safe Beauty, member of Seif Group, Cairo- Egypt. (November 2006 till August 2007)
Duties were:
• To be the main contact with the marketing department for any International beauty lines brands.
• Maintaining and building contacts with the media, Help in managing the production of marketing material and arranging for its effective distribution.
• Organizing and attending events, such as organizing the launch of Madina Milano Make up Brand owned by Intercos in Egypt.
• Securing sponsorship to assist with publicity and evaluating marketing campaigns.
• Contributing to long-term marketing plans and strategies.
• Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
• Monitoring competitors’ activity.
I Have received a certificate for the best launch party organizer.

Brand Manager for Perfumes at Safe Beauty, Member of Seif Group, Cairo - Egypt. (September till November 2007)
Duties are:
• Positioning International brands in the market.
• Develop strategies to exploit market opportunities
• Monitoring the competitive environment of the brand
• Coordinating activities of specialists in production, sales, advertising, promotion, distribution, and finance.
• Delivering the sales volumes and profit projections for the business.

Éducation

Diplôme, post graduate degree for fashion merchandising and communication
  • à London College of Fashion
  • mai 2009

Courses included: European Fashion Marketing Product development for clothing European fashion buying and range planning Fashion Forecasting European Apparel Studies Visual Merchandising and Space Management

Baccalauréat, International Business and Marketing
  • à University of Modern Science and Arts (MSA), Faculty of Management Sciences
  • juin 2006

My degree was validated by Middlesex University , london.

Specialties & Skills

International Business
Visual Merchandising
Production
Fashion
Designing

Langues

Anglais
Expert
Arabe
Expert
Espagnol
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