Senior Graphic Designer
Nexa Digital
Total years of experience :31 years, 8 Months
Working as a Senior creative designer at NEXA since Aug. 2017.
At Nexa I am solely working for their major client 'Barceló Hotel Group' & all its properties based in Dubai & Sharjah, other than this I work with Digital Performance Team provide them design creatives for Landing Pages, Digital Performance Campaigns, Google Display Network Ads.
I also help the Social Media and Marketing team for their day to day design, animation, social media campaigns, video editing, branding requirements & develop other offline creatives for various clients.
Worked at Local Media as a ‘Design Manager’ an in-house digital creative agency of localsearch.ae, was based in Dubai Silicon Oasis. I was responsible to create concepts, develop GUIs, manage a team of developers & designers for web /print & social media projects, explore new technologies, do research and keep the department up to date, was directly reporting to COO & CEO.
Worked with IMC Advertising (Dubai Media City) and its Digital Print division iCan Print Solutions (Oud Mehta), a worldwide multi-award winning design, digital printing, and publishing company. I'd been serving as a ‘design manager’ (Art Director) at IMC from June 2004 to Aug. 2011, my responsibilities included to create and develop an artwork from visualization to final design, including print and web media. Was managing designers team & coordinating closely with clients and vendors.
I joined DNA Graphics, Abu Dhabi in 2003; I was in-charge Indoor digital printing. I worked there for 6 months as the nature of the job was not related to my skills and expertise, but I gained good hands-on experience of large format indoor printing.
I joined them for a 3 months contract just to manage and develop a campaign for their major client:
"SERENA HOTELS PAKISTAN”
designed & developed a campaign for Prestige Club & corporate posters for SERENA, supervised a team of 8 designers.
Theme visualization/look & feel of website, image processing, animation, web template designing,
concept development.
Project Included:
* Agencybot (a recruitment agency for US & UK)
*justBooking (a holiday cottage booking engine, based in Scotland)
* Synergy Computers, Islamabad.
*Comsoftech, a communication.
*Convermation Technology, Canada.
*Pakistan Red Crescent Society.
*GetTicketed, a US-based on-line
travel agent.
*OMAA INTERNATIONAL, a consumer products manufacturing company, based in UK &
Saudi Arabia.
* AcceleTrain, a US-based consulting company.
* An interactive CD for NetSpectra, Islamabad.
instructorr of Graphic Design and Animation
as a visiting faculty.
Makabu is a software development company located in Software Technology Park Islamabad; I joined 'makabu' as a Lead Multimedia Designer, I Helped to set up the design department, designed various marketing collaterals, corporate ID & website of the company.
Was In charge Design Department, had to develop and produced creative innovative & original graphics in the design department, according to client’s requirement.
* Was overall manager of discipline in the design section.
* had to ensure the meeting of deadlines established by the Project Managers.
Worked for various local and International clients like:
• British Petroleum (BP)
Visualized & designed the entire Look & Feel of their IntraNet site, using Macromedia Flash, Fireworks and Dreamweaver. for development.
• Kwik Fit (a subsidiary of Ford Company) Scotland. Worked for their web site’s look and feel
• FedCom (a US based client)
converted their logo into 3D, used 3D Studio Max.
Worked as a Visualiser in the IT department and participated in various projects including PTV of awards November 1999 and most importantly the “Millennium Campaign”
Worked as freelance video director and producer at Crabs Multimedia, during that period had developed several educational video series for a private University in Islamabad.
Produced and directed different TV programmes including cooking shows, children’s game show, and Telefilms. The projects included Pre-productions, Productions & Post-productions.
Transworld Publicity Pakistan, Islamabad
(Yellow Pages Directories), was a branch of
Transworld Publicity Riyadh, Saudi Arabia.
I Supervised and Managed the entire design department included Karachi, Lahore offices,
for designing and printing of Yellow Pages of Pakistan.
10 personnel included designers, photographer, page maker & proofreaders worked under my
supervision, I was directly reporting to the Production Manager, Riyadh, Saudi Arabia.
I was the very first designer of MPL Islamabad branch, I joined as a designer/visualizer, later I promoted as an assistant art director.
Accounts I worked on:
* Pakistan Army
* National Savings Certificates
* Utility Stores
* Askari Commercial Bank
* Capital Development Authority, Islamabad
* Agriculture Bank (Now Zarai Taraqiati Bank)
After completion of my formal education in design, I joined Adage Advertising as a designer where I worked for various clients such as Murree Brewery Co. Ltd., TOPS Foods & Beverages.
I was also responsible to keep the record of all incoming & outgoing artwork in the art department.
Successfully completed a certificate course in 'Web Project Management' from eclasses.org (IWA - International Webmasters Association, USA).
A 1 year certificate in 3D Studio Max modeling and animation with special video effects and non-liner editing.
Flash Animation, Dreamweaver, Concept of Database ASP.
Web Designing Fundamentals. The structure of Internet, Designing information for the web, web site creations using Front Page 2000, Administrating / Managing a website
4 years full-time Diploma, obtained from Sindh Board of Technical Education, Karachi in the first division.
