shehab rashwan, Graphic Designer

shehab rashwan

Graphic Designer

Lotus Foods and Cafes LTD

Location
Egypt
Education
Bachelor's degree, Accounting And Administration
Experience
4 years, 2 Months

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Work Experience

Total years of experience :4 years, 2 Months

Graphic Designer at Lotus Foods and Cafes LTD
  • Egypt - Cairo
  • My current job since January 2023

My role is focused on the creation of visual designs, such as logos, illustrations, and layouts, aimed at communicating messages and ideas.

Achieved modifications to the designs related to the company throughout the publications and digital media.

I worked on five brands, which is a very large and unprecedented number, which increased my practical experience in designing pet food and bentonite cat litter. I also came into contact with the coffee market with a strong brand such as Bonini and with European experience regarding Dolina and Piper products for pet food.

Performed logos and banners for websites, social media publications, prints, and packing cartons for five brands of pet products, coffee, and tea.

Managed design conceptualization, milestones, and customer feedback.

I took on roles as a graphics assistant and a graphics specialist to provide a range of projects.

Developed creative design for print materials, banners, and signs.

Created designs and collaborated with the technical team to complete projects.

Graphic Designer at Freelancing
  • Egypt - Cairo
  • November 2022 to January 2023

Those days, I work as a freelance graphic designer on Upwork and Fiverr.

My role is focused on helping clients design their companies identity and develop graphics and layouts for product illustrations, logos, and websites mirroring company brand style.

Conducting research, interviews, surveys, and synthesizing the outcomes to create features and prioritize them to gain the best user experience.

Prototyping in lo-fi before making usability studies and then creating hi-fi mockups and improving designs before preparing design to engineering hand-of.

After conducting an extensive usability study in COFFEE CORNER project, it was found that 70% of users have reduced the time required to complete their tasks.

Graphic Designer at Roof Hotels and Resorts In
  • Saudi Arabia - Riyadh
  • June 2022 to November 2022

Designed and developed the companys visual identity.

Produced both e-commerce and non-e-commerce creative website layouts and content for use by clients.

Created designs, concepts, and sample layouts based on knowledge of layout and aesthetics, making necessary changes.

Performed videos for high-quality media productions.

Coordinate with the marketing team to successfully create prolific social media graphics suitable for target marketing.

Through these achievements and very collaborative meetings with the marketing team, it was found that the awareness of the target audience has increased on social media platforms, such as Twitter and Instagram, to the equivalent of 45% of what it was before our existence, and the hotel occupancy rate has increased to 33% of what it was previously.

Graphic Designer at Freelancing
  • Egypt - Cairo
  • February 2020 to May 2022

Photo Editing.

Executed a social media strategy with the marketing team.

Website designs (visual not coding). Developed and modified the visual identity of the company.

Used Photoshop, Illustrator, and InDesign in daily production.

Frequently integrated photographic, graphic, and typographic elements.

Coordinate the eforts of artists, web designers, printers, and marketers.

Received high commendations for exceptional eforts in a marketing campaign.

Meet with marketing teams to determine goals and develop creative concepts to meet those goals.

Education

Bachelor's degree, Accounting And Administration
  • at Ain Shams University Faculty of Commerce
  • June 2013

Specialties & Skills

Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Photo Editing
Graphic Design
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Social Media Design
Communication Skills
Printing Design
Adobe Premiere
UI & UX
Adobe After Effects

Social Profiles

Languages

English
Expert

Training and Certifications

Foundations of User Experience (UX) Design (Certificate)
Date Attended:
January 2023
Adobe Illustrator cc 2020 (Certificate)
Date Attended:
December 2019
Adobe Photoshop cc 2020 (Certificate)
Date Attended:
December 2019
Advanced UX Design Nano Degree Program (Certificate)
Date Attended:
December 2022
Adobe InDesign cc 2020 (Certificate)
Date Attended:
October 2019

Hobbies

  • السباحة .. ركوب الخيل .. والصيد البري .. الرماية