Shehbaz Lakdawala

 Hired to lead business diversification and establish a new freight & logistics vertical, expanding beyond existing service lines
 Designed and initiated end-to-end logistics solutions (freight forwarding, warehousing, distribution, last mile, courier product
offering, technology integration) targeting pure Local & Regional SME/MSME segments
 Reduced reliance on outsourced deliveries by building in-house last-mile capability through driver hiring and route
optimization, improving service control and reducing overall logistics costs.
 Developed go-to-market strategy, pricing models, and commercial framework to drive customer acquisition and revenue
growth
 Implemented KPI-driven performance management systems and initiated process optimization initiatives to improve
operational efficiency and cost-to-serve
 Built operating blueprint, SOPs, and vendor ecosystem to support scalable logistics operations
 Drove initial business pipeline and strategic partnerships to support vertical launch

Space Cargo - Authorized General Sales Agents for Airlines (Fly Dubai, Philippine and recently added Shenzhen Airlines & Akasa
Airlines) exclusively for Qatar.
(A Division of Mannai Group, Public Listed in Qatar Stock Exchange and a Conglomerate in Qatar diversified in multiple business lines)
 Establishing the complete operations, process for cargo airline operations working closely with the Principal Carriers
 Creating competitive pricing and business strategy for making the sectors profitable
 Created multiple revenue streams for increasing the payload on selected routes / destinations on Door to Door for C2C & B2B
movements Ex Doha.
 Hired and developed a professional team to create competitive edge for the company.
 Signed AOG contracts with Forwarding companies and Direct Customers for selected routes and confirmed space booking on the
flights.
 Onboarded courier companies for their courier, DG & Haz movements Ex Doha to their Hub & Spokes giving them edge to sell
better to their customers directly.
 Creating strong Brand recognition through various marketing campaigns in Qatar.
 Established Freight Forwarding Business Unit and providing complete logistics portfolio for the customers.
 Supervising and overseeing Cargo Handling Agent activities at Airport including Airlines Manifest, Cargo Loading, Connectivity,
Transhipment, etc )
WORK

 Establishing the complete operations, process for cargo airline operations working closely with the Principal Carriers
 Creating competitive pricing and business strategy for making the sectors profitable
 Created multiple revenue streams for increasing the payload on selected routes / destinations on Door to Door for C2C & B2B
movements Ex Doha.
 Hired and developed a professional team to create competitive edge for the company.
 Signed AOG contracts with Forwarding companies and Direct Customers for selected routes and confirmed space booking on the
flights.
 Onboarded courier companies for their courier, DG & Haz movements Ex Doha to their Hub & Spokes giving them edge to sell
better to their customers directly.
 Creating strong Brand recognition through various marketing campaigns in Qatar.
 Established Freight Forwarding Business Unit and providing complete logistics portfolio for the customers.
 Supervising and overseeing Cargo Handling Agent activities at Airport including Airlines Manifest, Cargo Loading, Connectivity,
Transhipment, etc )

 Managed exclusive Cargo GSA portfolio across Flydubai and Philippine Airlines, driving commercial performance across Qatar
export/import trade lanes
 Increased cargo tonnage by 7% on Flydubai operations & 12 % on Philippine Airlines through targeted commercial and pricing
strategies, improving route utilization and yield performance
 Successfully onboarded Shenzhen Airlines and Akasa Air post-joining, expanding the airline portfolio and strengthening
market coverage in the Qatar cargo GSA space
 Achieved 30 tons cargo uplift for Shenzhen Airlines within 6 months of launch, establishing early-stage market penetration
and volume ramp-up
 Improved route economics through competitive pricing strategies and carrier positioning, enhancing load factors and yield
performance across key sectors
 Established end-to-end cargo operations framework with airline principals and QAS (GHA), ensuring full compliance across
flight operations, load control, and transshipment processes
 Developed Door-to-Door C2C and B2B logistics solutions ex-Doha, unlocking new revenue streams across priority trade lanes
 Built strategic logistics ecosystem with express integrators, freight forwarders, Qatar Post, and government entities, enabling
structured movement of DG, HAZ & Diplomat cargo movements
 Expanded courier and integrator partnerships to improve hub connectivity and outbound cargo utilization
 Established freight forwarding framework with global partners across China, UAE, Japan, USA, Malaysia, and Australia,
enabling end-to-end inbound consolidation and visibility
 Transitioned GSA portfolio toward a hybrid cargo + freight-forwarding ecosystem model, improving scalability and
commercial diversification

Gulf Warehousing Company is a leading Logistics Company & Public Listed Company in Qatar & Gulf Region diversified in multiple
logistics field having 6 Mn Sq Mt of Warehousing in Qatar and operating with subsidiaries in Oman & Saudi.
GWC is also an Authorized Service Contractors exclusively for UPS United Parcel Services Express & Supply Chain Solutions Operating
Companies for Qatar.
 Working directly under the leadership of Group CEO, collaborated closely with the COO/CBDO/CFO. Played a significant role in
diversified responsibilities encompassing:
o Strategic Business Development and Growth. Crafting and executing business growth strategies via multiple revenue streams.
o Identifying potential sectors for investment to diversify within logistics. Charting out regional business expansion plans.
o Overseeing product development. Strategizing financial and human resource allocation and Finance Management.
o Overseeing the profit & loss to achieve a 20% YOY net profit.
o Crafting the annual operational plan. Spearheading financial planning and analytics.
o Overseeing billing and collection processes.
o Overseeing Internal & External Audit and established compliance through structured policy and procedures.
 Business Operations - Directing a dynamic team of 60+ across various business domains:
UPS Small Package
o Efficiently driving profitability in the Small Package operations in Qatar. Bolstering the brands market share from 1% to 20%
with a goal to reach 30%.
o Establishing strategic alliances with Qatar Post & Regency Travels to solidify UPSs presence across Qatar, thus reducing
operational expenses.
o Collaborating with governmental bodies and major Qatari corporations for tenders.
UPS Supply Chain Solutions
o Steering the Vaccine Logistics while successfully inaugurating the Healthcare Vertical in Qatar.
o Partnering with the US Military and Qatar Armed Forces as a preferred logistics collaborator.
o Developing the US Trade Lane, UK, Spain & Germany with the UPS network.
GWC Freight
o Developing trade lanes for the EU sector, Turkey, Netherlands and China.
o Prioritizing CONSOL movements for general cargo and vertical sales for O&G and Hi-Tech consignments.
o Managing sports logistics across both air and ocean transport modes.
o Creating Trade Lane & Industry Vertical as additional revenue generation stream and product for GWC.
Custom Brokerage, Airport, Land Freight & Sea Port Operations
o
E-Commerce
o Worked on collaboration with E-Commerce companies in a few identified markets as exclusive cross border logistics partner.
o Initiated project to collaborate with E-Commerce Companies for being a market player and also provide integrated logistics
support establishing various distribution channels to make it a robust operating model for the trade.
Other Business Ventures
o Offered various solutions 3PL, 4PL, warehouse rentals, and project cargo services to large MNC’s and corporates.
o Leading the IT & process improvement teams for projects geared towards continual business improvement to improvise the
employee performance and productivity.
o Identifying and bidding on government and corporate tenders, even establishing a specialized team for the same.
People Management

 Delivered sustained ~20% YoY net profit growth, driving end-to-end P&L performance across UPS Express & Supply Chain
business in Qatar
 Expanded UPS Small Package market share from ~1% to ~20%, positioning UPS as a leading express logistics brand in Qatar
 Achieved 100 tons of cargo volume on UPS Supply Chain Network through structured trade lane development and
commercial initiatives, strengthening high-value freight flows into Qatar
 Drove government and enterprise engagement for large-scale tenders (Qatar Gas, NOC, Ghasal, Muntajat & MOFA for
Diplomat Cargo ) and with major Qatari corporates, public sector entities and SMEs
 Built strategic partnership with Qatar Post to enable dedicated express logistics services for customers and government
entities, enhancing network reach and service capability.
 Led team of 70+ professionals across sales, operations, customs, customer service, and business support functions
 Invited by the Ministry of Commerce & Industry a to contribute to discussions on national logistics
market development strategy and sector growth in Qatar (FY23)
UPS Supply Chain Solutions

 Launched and scaled Healthcare & Vaccine Logistics vertical in Qatar, ensuring compliant and temperature-sensitive logistics
execution
 Developed specialized trade lanes across USA, China, Turkey, Spain, and Germany within the UPS global network
 Partnered with US Military and Qatar Armed Forces as a preferred logistics service provider for specialized cargo movements
 Positioned UPS Supply Chain Solutions as a key network partner for Oil & Gas consolidated (CONSOL) movements from the
US, driving consistent and profitable volume streams into Qatar
 Integrated GWC Freight capabilities with UPS Supply Chain operations to strengthen end-to-end customer solutions and
improve cross-network cargo utilization, enhancing market share and service penetration
 Increased CONSOL cargo volumes and vertical penetration across Oil & Gas and Hi-Tech sectors, improving yield performance
and capacity optimization
 Leveraged freight integration to enhance UPS customer account penetration and network-driven revenue growth, improving
competitive positioning in key trade lanes
 Established a trade lane-based revenue diversification model, aligning freight, express, and supply chain operations into a
unified commercial framework

Customs, Freight & Network Operations

 Coordinated with General Customs Authority and regulatory bodies to ensure seamless clearance across air, sea, and land
ports in Qatar
 Established operational integration across airport and seaport free zones in collaboration with Qatar Airways and logistics
stakeholders
 Expanded GCC land freight connectivity and cross-border movement capabilities
 Strengthened carrier partnerships across air, ocean, and transport operators to optimize operational efficiency

Business Operations & People Leadership

 Oversaw billing, collections, compliance, internal/external audits, and governance frameworks ensuring financial and
operational discipline
 Led IT and process improvement initiatives enhancing productivity and operational efficiency across business units
 Built structured sales capability through coaching programs covering negotiation, customer behavior, objection handling,
and sales effectiveness
 Managed customer service, call centre, and claims functions to improve delivery timelines, operational reliability, and service
quality—driving increased customer trust, higher volumes, and improved market share.

 Working directly under the leadership of Group CEO, collaborated closely with the COO/CBDO/CFO. Played a significant role in
diversified responsibilities encompassing:
• Strategic Business Development and Growth. Crafting and executing business growth strategies via multiple revenue streams.
• Identifying potential sectors for investment to diversify within logistics. Charting out regional business expansion plans.
• Overseeing product development. Strategizing financial and human resource allocation and Finance Management.
• Overseeing the profit & loss to achieve a 20% YOY net profit.
• Crafting the annual operational plan. Spearheading financial planning and analytics.
• Overseeing billing and collection processes.
• Overseeing Internal & External Audit and established compliance through structured policy and procedures.

GWC Freight
• Developing trade lanes for the EU sector, Turkey, Netherlands and China.
• Prioritizing CONSOL movements for general cargo and vertical sales for O&G and Hi-Tech consignments.
• Managing sports logistics across both air and ocean transport modes.
• Creating Trade Lane & Industry Vertical as additional revenue generation stream and product for GWC.
Custom Brokerage, Airport, Land Freight & Sea Port Operations
• Coordinating with the General Customs Authority for clearances at all major ports in Qatar.
• Regular meetings with the Government & Ministries on compliance and smooth functioning of Business Units.
• Established operations at the Air & Port Free Zone. Collaborating with various carriers, including Qatar Airways, to optimize
operations.
• Collaborated with shipping lines and transport agencies to ensure streamlined operations.
• Initiated Land Freight movements within the GCC Network.

E-Commerce
• Worked on collaboration with E-Commerce companies in a few identified markets as exclusive cross border logistics partner.
• Initiated project to collaborate with E-Commerce Companies for being a market player and also provide integrated logistics
support establishing various distribution channels to make it a robust operating model for the trade.
Other Business Ventures
• Offered various solutions 3PL, 4PL, warehouse rentals, and project cargo services to large MNCs and corporates.
• Leading the IT & process improvement teams for projects geared towards continual business improvement to improvise the
employee performance and productivity.
• Identifying and bidding on government and corporate tenders, even establishing a specialized team for the same.

People Management
• Planning and recruiting work force based on business needs. Providing on-field sales coaching via structured documentation.
• Guiding, training, and mentoring teams through structured programs.
• Setting training and coaching workshops on various aspects (Negotiations, Consumer Behaviour, Overcoming Conflict at
Workplace, Overcoming Business Objection, Effective Sales Techniques, etc.)
• Supervising the inbound call center, customer-facing team, and claims desk to ensure stellar customer experience.

NTT Cargo is GSA for UPS SCS for Oman and also GSA for Online carrier such as Air India / Express, Shaeen Air & Ethiopian Airlines. They also are GSA for offline carriers such as Kenya Airways, China Southern Airlines & Yemen Airlines over two decades in Oman.

Apart from Oman NTT has presence in UAE as well and this cargo segment caters to the In-house Customer and external customers exclusively through UPS SCS and out-bound through various Airlines & Shipping Lines. NTT also is engaged in warehouse management for UPS SCS (Dell, Riverbed & Juniper) in Muscat.

As Profit Centre Head
• Manage and grow revenue in Freight business in Oman & UAE (Direct P&L)
• Evaluation and due diligence of opportunities to monetize existing physical and human assets
• Market planning of new opportunities in existing and new markets
• Collaborating with Online & Offline GSA Team and other business for joint positioning to drive larger wallet share
• Strategic tie-ups with Airline & Shipping Lines operators
• Manage & create a strong Sales & Operations Team of Expats & Nationals.

• Formulating strategies & reaching out to the unexplored market segments for business expansion; exploring new business opportunities in various segments along with the concerned branches. Providing systematic retail network planning, exploiting market opportunities at low cost and establishing competitive intensity, achieving long-term volumes, market share and ensuring profits
• Credit of consistently enhancing revenue by re-organising business direction towards profitability, visibility & growth; excellent track record of repeatedly producing sustained top line & bottom line growth
• Efficient in creating and managing comprehensive go-to-market strategies and plan that include positioning, launch strategy, public relations, sales support and partner material
• Proficient in driving overall growth and account management of an existing customer base by increasing account penetration & sales revenue and by tracking and managing delivery & support issues
• Working with Import, Export & Domestic business houses in making process to provide them better solutions for Distribution and Supply Chain both in India and in International markets
• Handling customer queries for better turnaround time and customer satisfaction; identifying prospective customers, generating business from the existing customers to achieve business targets. Interacting with the customers and key decision makers on regular basis & providing redressed to all their queries, complaints & handling the overall client relationship
• Monitoring the overall functioning of process, identifying improvement areas and implanting adequate measures to maximize customer satisfaction level. Handling on-boarding process for enhancing the service delivery.
• Recruiting, leading, mentoring & monitoring the performance of team members to ensure process efficiency and meeting of individual & Team targets. Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the Team Members.
• Was an integral part in representing India for some of the business strategies such as streamlining the gateway operations for beneficial cost methods on imports and efficient clearance timelines as a retention strategy for customers giving end to end solutions?
• Leading India - Europe Push Pull programme for creating more business opportunities driving profitable revenue growth and gain more share offering best solutions to the customers.
• Handling various business verticals such as Pharmaceuticals, Engineering & Auto, Hi Tech Industries & Fashion & Garments by providing customized and efficient end-to-end solutions on domestic & International level.
• Skilled at driving development and cultivation of positive business relationships with the company’s logistics customers and vendors; directing pricing and performance reviews to identify service and revenue improvement opportunities and manage costs


Accomplishments:
• Received Bravo Zulu Award:
o For achieving highest percentage to plan in western region in FY12 H1
o Highest IP revenue worth US $ 3.3 million with 53% increase YOY in FY 13
o Most consistent performance & highest new business attainment FY14 H2
• Successfully secured a score of 100 in Leadership Index rated by the team and scored 4.9 /5 on Management Index rated by the team in the organization
• Ambassador’s Club Winner in FY17 on achieving highest percentage to plan
• FedEx - TNT - World Wide sales Collaboration
o Ranked 1st throughout FY17H2 among the world wide Managers in FedEx TNT collaboration contest. Represented MEISA from India in Dubai & selected for Memphis in Jan’18

• Managed leasing of offices and organized basic infrastructure in Ahmedabad & Gandhidham location
• Greatly enhanced efficiency by documenting Standard Operating Procedures (SOPs) related to International ocean and air freight processes, centralizing information, and highlighting best practices across multiple divisions/regions
• Cleaned up extensive/aged AR with companys largest International freight provider; redesigned rate matrix, implemented regular maintenance practices, and eliminated rate ambiguity
• Consolidated reports from all stakeholders to track inbound/outbound ocean and air freight, reviewed export consolidation costs, and compared import duty expenses against Annual Operating Plan (AOP)
• Assessed overall supply chain from factory to consumer focusing on regional and country logistics network infrastructure to design innovative solutions, reduced operational costs and improved delivery times while maintaining high service levels
• Driving overall growth and account management of an existing customer base by increasing account penetration & sales revenue and by tracking and managing delivery & support issues

Accomplishments:
• Managed brand development in markets such as Gandhidham, Ahmedabad, Baroda, Rajkot and Jamnagar region that helped the company gain market penetration
• Turned it into Profit Centre within 3 months with revenue generation
• Established Ahmedabad as central pricing desk for Far East Region for Sea Imports
• Received Excellent Performance Award for Year 2009 - 2010

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