Shehroze Khawar

Performance Marketing & Growth
• Manage Meta, TikTok, Snapchat & Google Ads achieving consistent 10x-18x ROAS through audience
segmentation, creative testing, and profitability analysis.
• Generated PKR 5.29M revenue from PKR 319, 839 ad spend — 16.5x ROAS.
SEO & Organic Growth
• Grew organic sales from PKR 1M to PKR 5M/month via technical SEO, structured data, site speed
optimisation, canonicalisation, and crawl improvements.
• Lead keyword research and competitor analysis using SEMrush and Google Search Console; implement content
strategy and internal linking to improve rankings.
Ecommerce Operations
• Manage complete Shopify ecosystem: theme customisation, product management, collections, merchandising,
and CRO.
• Improved Add-to-Cart Rate from 3% to 5%; oversee 3, 500+ monthly orders and 15, 000+ active SKUs across
150, 000+ inventory units.
Systems & Automation
• Integrated Shopify with Xero for automated accounting; built Python and SQL automation reducing manual effort
by ~60% and developed warehouse KPI dashboards.

• Customised MS Dynamics 365 modules for Retail, Finance, and Inventory; developed SQL procedures and
business automation workflows.
• Integrated POS systems across multiple retail locations; built automated email reporting and distribution systems
for management.
• Delivered cross-functional automation projects with Finance, Retail, and IT teams.

• Managed retail IT systems, enterprise applications, and POS infrastructure across multiple locations.
• Assisted in ERP implementation, maintenance projects, and retail technology operations.

• Managed IT infrastructure deployment, operational support, and end-user operations.

• Led ERP implementation and automation initiatives across operations and supply chain functions.
• Built executive management dashboards; managed cross-departmental stakeholder coordination.