Digital Solution Manager
NewDay Media Ltd.
Total years of experience :7 years, 2 Months
Spearheaded the development and execution of comprehensive product marketing strategies, aligning digital campaigns with organizational goals and target audience needs.
Collaborated with cross-functional teams to gather insights, conduct market research, and develop compelling narratives and positioning for new product launches.
Leveraged data analytics and user feedback to optimize marketing campaigns, refine messaging, and enhance the overall user experience.
Managed the creation and distribution of product-related content, including website copy, collateral, and multimedia assets, ensuring consistent brand messaging across all channels.
Conducted competitor analysis and monitored industry trends to identify opportunities for product differentiation and market positioning
Key Achievement
Orchestrated a highly successful product launch campaign, resulting in a 40% increase in website traffic and a 25% boost in digital ad revenue within the first quarter.
Implemented data-driven optimization strategies, leading to a 20% improvement in campaign efficiency and a 95% on-time project delivery rate.
Position: Product Marketing Manager & UX Designer
Project Name: Electronic Medical Record System (EMR/EHR) Development
Responsibilities:
Spearheaded the user experience design process for an innovative electronic medical record system (EMR/EHR), conducting user research, creating wireframes, and prototypes based on end-user insights.
Performed iterative usability testing and gathered feedback to refine the user experience, ensuring optimal functionality and intuitive design.
Developed compelling marketing narratives and collateral to promote the EMR/EHR system, highlighting its unique features and benefits to healthcare professionals.
Managed project scope, addressed scope creep, and collaborated with stakeholders to ensure project objectives were met on time and within budget.
Key Accomplishments:
Delivered an intuitive and user-friendly EMR/EHR system, enhancing efficiency and productivity for healthcare professionals.
Successful product launch and marketing campaigns contributed to the system's widespread local adoption.
Position: Product Marketing Specialist- Full Time
Projects:
Project name: Multi-province Educational Campaign for IOM
Responsibilities:
Spearheaded comprehensive operations to organize and execute multi-province educational campaigns for clients like International Organization for Migration | IOM
Developed proposals and coordinated logistics, accommodations, and stakeholder communication for seamless event execution.
Led branding and design efforts, creating impactful marketing materials and managing digital presence for coherent narratives.
Conducted monitoring and evaluation to assess campaign impact and effectiveness.
Key Accomplishments:
Executed an educational campaign reaching over 50, 000 youth, resulting in a 50% decrease in attempted illegal migrations.
Implemented a branding and awareness campaign at the Gambia Airport, educating over 5, 000 travelers about COVID-19 precautions.