Business Development Executive
PARRA Furniture by SBA Group
Total years of experience :11 years, 10 Months
PARRA by SBA Group is one of the largest premium furniture manufacturers in the Baltic Region. Est. 1880
• Created new key accounts via business networking accomplishing quarterly turnover reaching $100, 000.
• Worked in close liaison with overseas contractors & represented the Managing Director at corporate meetings. Implemented a strategy to leverage online social media to improve brand awareness. Mentored a team of Sales Executives on corporate correspondence etiquette; business networking & conversion tactics.
L’anees is one of the leading turnkey interior service providers for the hospitality segment in the GCC. Est. 1990
• Represented the General Manager at various key account conferences. Clientele accounts included procurement directors at Burj al Arab, Armani, One & Only the Palm & Emirates Palace.
• Increased call back rate by 20% from prospective accounts by deploying covert brand positioning tactics; selected by the Managing Partner to spearhead an exploratory market research.
First Office is a pioneering office furniture wholesaler and distributor in the MENA region. Est. 1994.
• Managed local and overseas key accounts; reported to the Managing Director; accomplished a semi-annual turnover reaching $200, 000. Managed variety of projects till delivery; sub-contracted project components.
• Directed a feasibility study under the mentor-ship of the Managing Director which assisted in introducing an ultra-luxury product line for the first time ever in the region.
• Selected to Intern at Paramount Shipping & Forwarding LLC Dubai, reporting to the MD. Authored research paper work on the framework of the chain of command which drastically increased the work efficiency.
a. Related coursework: Entrepreneurship, Quantitative Research Methods for Decision Making, Legal Business Environment & Policy, Multicultural Business Relations, Global Economic Change & Commercialization. b. Selected to Intern at Paramount Shipping & Forwarding LLC Dubai, reporting to the MD. Authored research paper work on the framework of the chain of command which drastically increased the work efficiency. c. Awarded 20% Scholarship.
