Assistant Manager - Digital Marketing
Fullerton India Credit Limited Company
Total years of experience :6 years, 9 Months
* Handling social mandate for the business - Facebook, Twitter, LinkedIn & G+
* Creating text and image based e-mailers, banners of products for external communication on offers and updates
* Strategize and create campaigns for increasing social traction and lead generation
* Creating campaign reports and analytical reports
* Direct/Co-ordinate with agencies on social content for brand awareness and updates
* Real time response managementon social platforms and third party forums
* Designing and executing multi language SMS campaigns for brand communication
* Coordinate with the agencies to ideate, plan and execute communication on various platforms
Handling reputation for brands like Volkswagen, Birla Sunlife Insurance, Birla Sunlife
* Mutual Funds, GoAir, Quikr, Saint Gobain, Shaze, Piramal, Cadbury Bournvita
* Creating campaign reports and analytical reports
* Directed/Co-ordinated with clients on maintaining brand's reputation
* Real time response managementon social platforms
* Monitoring complaint forums and addressing the customer complaints for resolution
* Pitch plans for ORM
Handled the online reputation for brands like Rajdhani Thali, MadOverDonuts, Dentzz Dental, Le Pain Quotidien, KA Hospitality Group (Yauatcha, Hakkasan, Otto Infinito), Ping Pong, Rajdhani Rasovara, Seacod, Interglobe etc.
* Applied proactive and reactive aspects of Online ReputationManagement in real time
* Coordinating with the clients in case of a PR issue and providing strategic solutions
* Tracking the web presence and pushing down the negative links and bringing up positive links through SEO processes
