Founder & Chief Marketing Consultant
Intelligent Power Marketers
Total years of experience :11 years, 2 Months
Intelligent Power Marketers: Jan 2010 - Current
Intelligent Power Marketers is in the business of delivering excellence in Business Planning, Corporate Strategy, Sales and Marketing to our clients. We will enable you to positively increase the gap between you and your competitors by being sharper, more efficient and more effective.
We are a small independent firm, and offer a truly personal service whilst being totally focused on what is relevant and important to you. Whether you are a small company looking to grow whilst implementing new strategy or big company looking to improve your process, Intelligent Marketers can help through the journey.
Responsibilities: • Develop vision and strategy for the company
• Develop new business and marketing strategies.
• Project management
• Establish strategic alliances / partnership and explore new business opportunities
Current Engagement: Talent Harness, Video Cutters, Catalysta,
Rcursion: • Online Marketing Strategy
• Managing Adwords and Admob campaigns.
• Set up and Manage Social Media presence
• Keyword Research
• SEO
o On page SEO
o Off page SEO
• Marketing Strategy & Execution
• Business Plan Development
• Content Development
• Video Marketing
Catalysta: Strategize and manage the Social Media Marketing and SEO. Create innovative channels to reach target audience and engage with the audience. Thus creating brand awareness and driving traffic to Catalysta website.
Responsible for On & Off page SEO
Round Creativity:
• Marketing Plan development
• Driving the sales and marketing initiatives.
• Create a social media presence
• Lead generation
• Online Marketing Strategy
• Keyword Research
• PPC
• Respond to RFPs
• Email Marketing
Smart Fitter:
• Managing Product Launch Initiatives
• Managing Frontline Sales Reps
• Daily Operations
Sr. Account Manager, Apalya Technologies Pvt. Ltd: Nov 2008 - Jan 2010 \n \nThe company was formed to take advantage of the growing demand for media and entertainment related services in the mobile space. Apalya aggregates premium entertainment content from many different content providers, and then optimizes the content to be suitable for small screen or mobile viewing. Apalya's unique technology works on delivering the best possible mobile entertainment experience Based on the type of the device and the kind of network being used. \n \nResponsibilities: • Responsible for Formulating & Implementation of marketing strategies for key accounts for Mobile TV service. \n• Launching the service in new locations/geographies. \n• Introducing new and innovative promotions to attract and retain customers \n• Double the revenue in 8 months flat. \n• Research and choose the right trade show/events to showcase Mobile TV product and network with peers and market leaders. \n• Relationship management with VAS Managers, Content Providers and other solution providers for the company. \n• Establish strategic alliances / partnership to maximize sales and increase subscriber base. \n• Responsible for invoice raising and realization. \n• Analyze consumer trends and formulate strategies to increase uptake of Mobile TV service.
Business Development Manager, WIN Information Technology: Feb 2008 - Nov 2008 \n \nWin Information Technology (WINIT) is a web strategist and full service interactive agency. We provide complete solutions - from strategy to creative ideas to media planning and buying to the final implementation. We are a 10 year old company having its operations in India, US, and UAE. We are specialist in handling international clients as all our clients outside India. \n \nResponsibilities: • Drive business and strategy in UAE & Europe. My responsibilities include consistently reaching the right people through the right channels with the right message. Converting sales lead to pipeline and revenue with some degree of predictability. And also develop strong brand, build creative campaign and deliver compelling content. \n• Grew the revenue from 0 - 170k in UAE and Middle east. \n• Develop strategy, oversee team and individual performance and manage daily activities the key accounts I take ownership. \n• Lead and mentor a diverse 8 member team, focusing on maximizing performance through training, motivation, inspiration and effective supervision. \n• Develop and executed comprehensive marketing strategy that included sales, profit goals and brand positioning. \n• Pre sales (RFP, RFI, NDA, Proof of concept, Contract) activities including cost estimation \n• Project Management \n• Market Research \n \n \nManaged the following key accounts: • Bluestreak Technology - WinIT and Bluestreak jointly develop mobile application for Orange and Vodafone. \n• Govit is web base application that allows citizen to connect with representatives & promote specific legislation. WinIT built the application and very recently we proposed developing Govit application in Facebook and project is underway. \n• IPL - Lead the team in developing the IPL application in Facebook. The project was scheduled to be completed in 45 days. However the product was ready, a week before the scheduled delivery date.
HelloSoft is the world's leading provider of VoIP Technologies for wireline and wireless devices. The company enables mass deployment of low-cost, power-efficient, fully-featured multi-mode wireline and wireless devices by providing highly optimized RISC-based VoIP software products with superior voice quality, QoS, and efficient call switching specifically designed for next generation end-points. HelloSoft's IMS/VCC stack enables seamless hand-off between cellular and Wi-Fi networks for multi-mode handsets. This comprehensive portfolio of award winning VoIP products enables OEMs, ODMs and semiconductor manufacturers to deliver VoIP enabled products with a short time to market schedule. \n \n• Took complete ownership of marketing communication for AsiaPac region. Managed key ecosystem partners. Also did Market Research for product launch, positioning and strategic planning. \n• Only non managerial staff to be included in the all executive management sales group handling 3 major accounts \n \nManaged the following key accounts: • Texas Instruments - Texas Instrument is the favored semiconductor partner. HelloSoft's VoIP solution has been successfully ported on TI's OMAP 1710, 850, and 2430 platforms. \n• Aricent - HelloSoft partnered with Aricent and completed the interoperability testing with their Service Continuity Server and HelloSoft's VoIP allowing seamless call handover over Packet switch and Circuit switch network. \n• Personeta - Personeta is one of the early infrastructure partners to enable Fixed Mobile Convergence. HelloSoft performed interoperability testing with Pesoneta's Mobility Management Infrastructure. \n \nResponsibilities: Sales \n• Direct Sales of Software products & solutions. \n• Pre and Post Sales for intellectual property software for next generation mobile phones \n• Develop and deliver product presentations to customers \n• Create white paper, case studies, and proposal. Respond to RFIs/RFPs. Take ownership of NDAs, Contracts such as Software licensing, Ecosystem Partnership Agreements, Infrastructure Partnership Agreements \n• Co-ordinate and manage deliverables between cross-functional teams, Product development, Customer Engineering and Sales \n• Develop profitability objectives, strategies, and analysis \n• Manage the placement, evaluation and follow-up of in-field product testing \n• Sales Lead Generation, follow up and Database Management, report generation. \nMarketing \n• Write Case studies & White Paper \n• Strategic planning \n• Salesforce.com CRM system administration specialist. \n• Plan and manage exhibition and conference participation. This includes researching on the various trade shows, keynote speaker, Industry participants and so on. \n• Responsible for public relations - source newsworthy PR stories, develop issues-based articles, write press releases, and monitor coverage. Send out one press release across the wire every month. And this requires working with the engineering and clients to agree upon the message to be sent out to the media. \n• Conduct research to develop competitive strategy, competitive analysis, sell-thru analysis and market research and positioning of products. Have done in-depth market research on VoIP, VoDSL, IMS and Game Console, Mobile operator, processor cores for HelloSoft's product positioning. \n• Develop product marketing; promotions, sales support and product launch material. \n• Planning long term positioning and brand strategies \n• Keeping track of current industry trends and identifying potential future trends \n• Partnership and Ecosystem management. \n• Sales Package management (Creating collaterals, Datasheets / Brochure content creation, updation, version control, distribution, modification) • \n• Website - structure and contents creation. Regularly updated the website. \n• Qualifying leads for prospective customers \n• Write features for monthly newsletters. HelloSoft send out Bimonthly Newsletter to its mailing database. \n• Unsolicited Business request emailing.
Started own Agri venture dealing in organic pineapples export. Sourcing organic pineapples from pineapple growers and exporting it to Europe & Middle East.
Customer Care Executive, VCustomer: Sep 2003 - Feb 2004 \nvCustomer is a quality focused outsourcing service provider. We help our brand conscious clients reduce service expenses and improve customer data security and service satisfaction. Our service model makes customer satisfaction more affordable by aligning the right resources, technology, and processes with clients needs and end customer's expectations. \n \nWork as a Customer Care Executive at vCustomer for the Compaq computers warranty entitlement process.
Entrepreneur, Tit Bit Eats (Fast Food Restaurant): Feb 2001 - June 2002 \n \nOwned and managed a restaurant. Overseeing the smooth day-to- day operation.
2007 - MBA (pursuing MBA from ICFAI University)
1997-2000 B.Sc; Manipur University (Central University) Imphal, Manipur