Demand generation manager
Unifonic
مجموع سنوات الخبرة :21 years, 2 أشهر
Lead all Unifonic’s digital demand generation activities including planning, budgeting, and operational leadership to generate leads, brand awareness and revenue while building up reporting systems and helping the company achieve a record-breaking Series B round of $125Mil in MENA.
• Exponentially increased number of leads from digital channels.
• Increase revenue from Digital channels by 14X.
• Built and lead many multiple product launches, GTMs and ABM campaigns successfully.
• Manage all key performance marketing channels including display, SEM, paid social, and email.
• Developed persona-driven, lead-warming nurture campaigns based on lead lifecycle stage.
• Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth.
• Assisted in developing a robust lead lifecycle model, including defining lead lifecycle phase, lead flow and lead scoring.
• Building and coaching digital marketing and demand generation teams.
Build and implement Omnichannel Ecom strategy & infrastructure, overall goals according to the company's direction.
Lead all three core E-commerce functions: Online Marketing, Web Merchandising, and Content
Drive monthly and yearly revenue budget and targets set in coordination with individual category heads and finance, and central e-commerce team
Formulate and drive weekly and monthly trading & promotional strategies as well as tactics with Buyers and Category Managers which in turn drive marketing, visibility and merchandising plans
Product development & planning
Management of projects, development & scheduling of releases.
CRM & loyalty implementations from business and technical side
Manage and supervise all aspects of order processing from order reception to delivery, reverse logistics and Customer satisfaction, concerning home delivery, pick in store, pick in pick-point location (owned or third parties) for all products like C&C (cash and carry), D&I (delivery and installation) and digital (no shipment required)
Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app, website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and other marketing channels in strict cooperation with KSA and international marketing and ecommerce teams
Drive daily tactical asset plans with merchandising and marketing teams
Ensure effective web merchandising and search
Ensure smooth catalog listing on website with media-rich content for a rich user experience
Continually enrich UI & UX by identifying and driving new feature additions and improvements on website (with particular attention to mobile) as well as app
Ensure continual SEO optimizations
Digital transformations and Enterprise applications
An Egyptian-Canadian software company that specializes in OmniChannel enterprise solutions & digital transformations.
Achievements:
Established a foothold and new partnerships in Qatar within the first year.
Successful delivery of 5 projects within 18 months within time and budget.
Increased revenue 6 folds since joining through proper market analysis and dissection, growth of opportunities compared to the last 3 years.
Established high-level, significant relationships with potential and existing clients, customers and partners while establishing new
partnerships to increase market penetration speed where needed.
Successful introduction of new technologies.
Reduced the number of incidents .
Building long term partnerships with companies like Oracle and Mannai.
Established high-level, significant relationships with potential and existing clients.
Crisis Management, was able to reverse replacement of our company and got awarded a 2 year renewal worth over $700, 000 by taking
control of the account and managing the client's issues and improving customer satisfaction and delivery.
Responsibilities:
Formulate productive business development strategies Gulf region to ensure long-term success; set standards and objectives for different P&S
lines.
Ownership of pipeline contribution and key performance metrics relating.
Accomplish regional objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions. planning
and reviewing compensation actions; enforcing policies and procedures
Optimize and oversee operations to ensure efficiency, drive results and meet client needs.
Create & launch new programs, projects & products to achieve client objectives and company business growth.
Monitor customer satisfaction and improve existing products and services accordingly.
Manage programs and products from discovery and definition through implementation; ensure deliverable, timeline and budgets are met -
primarily thru agile, but also waterfall methodologies.
Direct sales activities. Manage and support key products and/or capabilities - individually or collectively - through strategic road-maps.
Manage or create and apply for tenders which include pricing, negotiations.
Evaluate performance using key metrics and address issues to improve it
Manage operations of the company providing overall direction & control for operations, business development and customer service.
P&L, budgeting and strategic ownership. Establishing multiple business lines including retail,
eCommerce and digital services.
Established and coordinated corporate steering committees and master project planning concepts.
Monitor customer satisfaction and improve existing products accordingly.
Grew branded and non-branded organic traffic to an average of 70k through site optimization and
PR/link-building campaigns.
Manage SEO strategy and campaigns to grow user base and improve brand awareness.
Recruit, train, mentor & motivate cross-functional team members ensuring delivery of exceptional
results.
Analyzed and identified areas for improvement in existing programs in order to elevate operating
efficiency.
Bubble Tech, a startup in 2008, grew to become one of the most reputable service providers in
digital marketing, and sales & marketing software solutions.
The company was focused on interactive solutions, software applications, digital transformations,
dynamic digital signage, events & creative development provided technical consulting and digital
sales support services.
Established the company and grew the start-up with 4 employees to a medium-sized enterprise
with 38 employees.
Heavily involved in the marketing group as an integral part of the marketing & sales team.
Coordinated marketing event objectives and assignments with project teams, directing strategies
leading to successful outcomes and execution of tradeshows and events.
Develop an integrated solution which met customer needs
Performed Effort estimation by using Industry defined process of Function Point Effort
Estimation
Built and managed digital marketing campaigns for multiple customers across multiple
industries (eg. Coca-Cola, Vodafone, Novartis, Palm Hills development)
Designed and developed desktop, windows and smartphone applications for many clients
primarily focused on Marketing & sales.
Performed Analysis of public sector markets for product-market expansion
Manage the execution of multiple concurrent projects assuring on-time, budget and quality of
all deliverables.
Sample of clients/projects:
Designed, developed & delivered digital and interactive signage for Alex Bank 2010-2012
(kiosks for customer service and digital signage for advertisements of products.)
Coca-Cola digital branding and marketing projects in multiple years.
Mobinil (Currently Orange) infotainment platform 2010 where users could use them for
entertainment, socializing, gaming and accessing of their e-services while advertising their
products.
Server farm and data processing upgrade implementation in PMS Egypt (petroleum marine
services - 2011)
Banking kiosks for QNB in Egypt providing the software and hardware for the project (2012).
Developed & delivered custom property management software for Palm Hills Developments,
Cairo that provides user-selected 3D displays of construction sites & projects across Egypt
with real-time property availability & reservation system through web-based solution for
Windows, iOS & Android platforms (EGP 1.4 million).
Etisalat Strategy 2015 - Enabled Etisalat to communicate its vision using technology -
augmented reality, 3D modeling, touch technologies, interactive technologies & holograms.
Internal Branding and BTL campaigns for Vodafone Egypt 2008 - 2014
Selected as a fresh graduate based on exceptional performance in entrance tests & interviews. Underwent 5 months theoretical & practical
training at
Worked as open-hole/cased-hole engineer at client sites in the UAE, Yemen, Libya & the UK.
Assisted in tool testing & modification
As member of the grading committee, assessed student projects, instructed students on presentation & communication skills, developed
curricula (still being used) & taught courses in project management & presentations for groups of up to 20 students