شيرين سمير

Develop strategies to drive brand growth and optimize sales within GMG Sports Division, focusing on expansion and positioning for Sun and Sand Sports, Dropkick, JD Sports, Columbia, The North Face, New Era, Vans, Timberland, Speedo, and Giant.
• Develop and execute communication strategies to enhance brand equity, aligning with overall objectives.
• Manage media planning and resource allocation for efficient marketing and promotions.
• Formulate business plans to drive profitability and oversee brand positioning across stores and territories.
• Collaborate with media groups to create targeted campaigns and provide market insights to stakeholders.
• Plan and execute promotions and events, ensuring timely delivery and tracking ROI.
• Manage annual marketing budgets and report on resource allocation.
• Conduct market research to refine strategies based on customer
preferences and campaign performance.
• Oversee wholesale operations on platforms like Amazon, Namshi, and Noon.

Drive brand growth and execution to optimize sales and profitability, focusing on regional expansion and strong market presence.
• Develop omnichannel strategies to promote beauty and fragrance brands (e.g., Penhaligon’s, Molton Brown, LOccitane, Elemis, and Erborian) across digital platforms.
• Lead integrated marketing campaigns, including paid media, PR, advertising, and social media.
• Analyze campaign performance and key metrics to align sales with company objectives.
• Use sales data and projections to assess merchandise needs and inform sourcing.
• Collaborate on merchandise planning to ensure timely stock availability.
• Execute marketing communications strategies aligned with brand goals.
• Achieved a 70% increase in paid traffic and 200% growth in social media engagement.
• Developed a GTM strategy to expand Chalhoub Group’s beauty and fragrance brands across top GCC e-tailers (e.g., Boutiqaat, Sephora, Namshi, Noon, Amazon, Watsons).

Oversee digital touchpoints for fragrance brands (e.g., Penhaligon’s, Molton Brown, LOccitane, Elemis, and Erborian), from defining business requirements to executing digital strategies, launching websites, and revamping social media.
• Lead digital strategy execution, delivering business and functional requirements for brand websites on Salesforce Commerce Cloud.
• Revamp social media strategies to align with the brand’s trade calendar and business objectives.
• Drive brand awareness and sales through paid media and CRM campaigns.
• Analyze trends and optimize spend to improve performance.
• Ensure consistent communication across online and offline channels, aligned with brand positioning.
• Evaluate customer experience across all touchpoints using strong analytical skills.

• Guide the retail marketing team in brainstorming, developing, planning, and executing marketing activations and strategies.
• Implemented creative and effective PR events that significantly boosted customer engagement and sales.
• Monitored and analyzed sales metrics to assess whether marketing initiatives maximized ROI and met campaign KPIs.
• Oversaw budgets, proposals, projects, timelines, field requests, and store NPS surveys.

• Establish and uphold Mobily standards across all digital channels.
• Plan and oversee Mobilys ongoing paid campaigns and social media
activities.
• Generate creative omnichannel strategies to enhance awareness of
Mobily services.
• Conduct market research to stay informed about industry trends,
customer needs, and competitor activities.
• Maintain relationships with media agencies and vendors.

• Plan and execute daily brand engagement campaigns on various social
media platforms.
• Create and implement advertising programs and external marketing
efforts informed by thorough market research and consumer insights.
• Develop marketing strategies and action plans to achieve company
objectives.
• Coordinate official PR activities, including events, conferences, press
releases, and announcements.