Sherief Farouk Nour,

Sherief Farouk Nour

Location
Egypt
Education
Master's degree, Engineering Management
Experience
25 years, 1 Months

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Work Experience

Total years of experience :25 years, 1 Months

  • My current job since January 2018

Stock market trading at The Egyptian Exchange (EGX)
* Electronic boards repairing (mainly home appliances and power supplies)
Product Group Manager - Material Handling Equipment

Product Group Manager - Material Handling Equipment at Arabian Auto Agency Co.
  • Saudi Arabia - Dammam
  • October 2016 to October 2017

www.aaa.com.sa

1. Development of material handling solutions in the Saudi
market, promoting the following premium brands:STILL
forklifts and warehouse equipment (STILL.de), CLARK
diesel forklifts, CVS Ferrari port equipment and
container handlers, Terex cranes.
2. Overall responsibility of the material handling business
(Country-wide).
3. Marketing and supporting the sales team technically and
commercially.
4. Forecasting sales, and managing the equipment
inventory.
5. Strategic planning and business development.
6. Overseeing, managing, and aligning the sales activities
and team KPI.
7. Handling and managing the manufacturers/ vendors
business relationship.

Franchise Sales Manager at Zahid Tractor & Heavy Machinery Co
  • Saudi Arabia
  • March 2013 to February 2016

Caterpillar dealer) www.zahid.com Dammam, Saudi Arabia
1. Equipment portfolio: Caterpillar forklifts and warehouse
equipment; Terex mobile and crawler cranes;
JLGmanlifts (construction and industrial types);
Svetruck container handlers.
2. P&L and budget responsibility, for business size of SAR
100 million.
3. Building and maintaining a competent skillful team,
coaching, training, and personnel development.
4. Managing and coaching a team of 13 (sales engineers,
senior sales consultant, key accounts manager, 2
demonstrators).
5. Devising business plans, allocating sales territories and
assigning sales targets for each sales person (for 12
months, value and volume by product).
6. Collaborating with Marketing Department for launching
and implementing promotional campaigns and programs.
7. Building and maintaining the business relationships with
customers.
8. Determining and aligning the pricing levels of different
products based on market conditions, competition, short
and long term goals.
9. Monitoring and analyzing of financial reports, KPI reports
and marketing statistics.
10. Controlling my business unit expenses.
11. Liaising with a large team of all levels (Service, Finance,
Administration departments)
12. Daily overseeing the sales process and operations.
13. Involvement and support in closing strategic and specific
key deals.
Remarkable achievements:
1. Over-achieved sales revenue and profit target in 2
consecutive years 2013 and 2014.
2. Increased the sales team from 6 to 10 in 3 branches
(Eastern Region: Dammam, Jubail, Hofuf).
3. Implemented an advanced skilled-based business model,
which increased business participation (+ 15%) and sales
closing rate (+ 6%), and the division’s profitability.
4. Improved the 12-month rolling forecast precision for the
market demand; for better inventory management,
equipment availability and turnover.
5. Promoted and sold new warehouse equipment models in
the Eastern Region.
6. The # 1 Worldwide Caterpillar Lift Trucks dealer for
2013 and 2014 (shared award with the other 2 regions

Area Operations Manager
  • January 2012 to February 2013

Peax(rental), Saudi Diesel Equipment Co. www.saudidiesel.com.sa Riyadh, Saudi Arabia
Rental fleet of hundreds of diesel gensets (up to 1250 kVA), diesel and electric forklifts, light towers, portable air compressors.
1. Fully powered and authorized Branch Manager based in
Riyadh, responsible for the whole Rental Operations in
Saudi Arabia Central Region, including managing the
day-to-day sales activities for equipment rental, workshop
and field service, parts inventory, and administration.
2. Lead and managed a staff of 14 (2 sales persons, 2
administrators, 1 collector, 1 assistant, 1 service
supervisor, 7 technicians), and successfully fostered the
teamwork spirit.
3. Promoted and developed business of power generation
turnkey projects and total rental solutions.
4. Forecasted for market demand of equipment.
5. Completed a process of re-structuring and alignment of
work cycle and customer relationship management.
6. Increased monthly revenue by 35% in 9 months.
7. Diversified the customers' base, to include different
market segments, and sizes of accounts (contracting,
industrial, utilities, and governmental entities).
8. Reduced rental down time by strict monitoring and
application of preventive maintenance programs.
9. Reduced the over dues and ageing of receivables.
10. Experienced in using ERP Lawson M3 package, for
rental and accounting modules.

Sales Engineer, Senior Sales Engineer at ZahidTractor & Heavy Machinery Co.
  • Saudi Arabia - Jeddah
  • September 2004 to December 2011

(Caterpillar dealer) www.zahid.com Jeddah, Saudi Arabia
1. Had a successful track record, over-achieved the yearly
sales targets, with excellent individual performance, at
the Material Handling Equipment Division.
2. Well experienced in sales and business development of
Caterpillar forklifts, Ingersoll-Rand stationary air
compressors, Jungheinrich warehouse equipment, JLG
man-lifts, Terex, Demag and Locatelli mobile cranes,
and Svetruck forklifts and container handlers.
3. Participated as a primary team member in the new
implementation of ERP (Lotus NotesiCRM), and as a
Green-Belt in a 6-Sigma project for market share
improvement.
4. Enriched the company’s database by dozens of new key
accounts.
5. Sold first-time equipment product models.

Procurement Engineer at Alexandria Carbon Black Co.
  • Egypt - Alexandria
  • November 2003 to August 2004

www.birlacarbon.com

1. Successfully participated in a large factory expansion
project (production increase of 48%)
2. Added reliable vendors and shipping forwarders to
procurement database.
3. Inventory follow-up and replenishment.
4. Foreign and local procurement and logistics, including
fabrication contracting.
5. Commercial negotiations, banking and freight terms
experience.
6. Shipment and forwarding management.

Pricing & Technical Support Engineer at Mantrac Co.
  • Egypt - Alexandria
  • July 1998 to November 2003

(Caterpillar dealer) www.mantracgroup.com
Technically supported the sales engineers in several
successful large deals.
2. Had massive technical and commercial correspondence
and international business experience.
3. Researched and assisted in acquisition of new dealerships
and representation of equipment manufacturers.
4. Analyzed sales figures and marketing information to
support top management.
5. Experienced in technical studies and information
analysis.
6. Gained an excellent experience in pricing of
miscellaneous equipment and preparing Sales Price Lists.
7. Prepared technical/commercial quotations and tenders
bids.

Education

Master's degree, Engineering Management
  • at The Arab Academy for Science and Technology
  • July 2001

Post Graduate Diploma, Engineering Managment

Bachelor's degree, Mechanical Power Engineering
  • at Faculty of Engineering, Alexandria University
  • June 1998

Faculty of Engineering

Specialties & Skills

ERP CRM
Operations Management
Procurement and supply chain Management
Sales Skills Training
International Business Experience
BUSINESS DEVELOPMENT
FORKLIFT OPERATOR
MARKETING
ASSETS RECOVERY
DATABASE ADMINISTRATION
FORECASTING

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Expert
English
Expert

Training and Certifications

Sales Management (Certificate)
Date Attended:
January 2015

Hobbies

  • Electronics