Head of Marketing
Citibank, N.A. Egypt
مجموع سنوات الخبرة :9 years, 10 أشهر
•Promote bank’s products & services estimating the market demand and discovering new market segments, strategies & positioning based on market research including competitive analysis
• Responsible for planning, development and execution of all marketing plans, activities calendar and budget in line with the bank strategy and business goals while ensuring proper execution and handling of all marketing campaigns, supported by scientific approach & PR coverage
• Develop & administer a Marketing database for existing clients & prospects, as well as oversee bank’s digital Marketing including website, email shots, social media & SMS
• Communicate clear measurable goals & business priorities to team to translate into marketing & product campaigns that are client focus, and where customer satisfaction is top of mind
• Managing products campaigns enhancing brand image and boosting sales using creative solutions for feedback measurement.
• Promotions: Initiation, research and implementation of products promotions and launch campaigns.
• Advertising: Handling the execution of all advertising and media activities, performance, feedback and materials, ensuring the proper study assessment of all advertising campaigns.
• Public Relations: Overlook all PR elements supporting and enhancing all marketing campaigns to embrace a strong positioning in the market.
• Custody of brand across all bank channels- review periodically and update as necessary.
• Expense control and operations: Ensuring that marketing expenses are within budget with the proper handling of vendor management process and approvals.
• Production: Oversee media-buying and marketing purchase activities. Use expertise in print production and media purchasing to ensure best price and service are obtained. Supervise the production of all communications material with vendor interaction and management, payment logistics, expense control, and inventory management.
• Supervision of subordinate team, delegate tasks to appropriate team member(s) adhering to budget.
• Ensuring that all business, legal and compliance approvals are obtained prior to execution.
• Design, coordinate, and present marketing communication programs.
• Plan and develop marketing plans & research, and evaluate their effectiveness through measuring the direct and indirect impacts.
• Create a business plan and action plan, both quarterly and annually, with all the marketing activities needed, the industry, the competition, a SWOT analysis, and the decisions needed to improve in the telecom market.
• In charge of improving service measurements for Ring’s clients.
• Assist Manager in all media planning aspects.
• Help in implementing, and supervising of all sponsored activities the company participated in, to attract potential customers, and satisfy existing ones.
• Assist in conducting a business plan for the company with all the Marketing activities to come, including estimated cost, and budget management.
• Help customers with their banking needs, problems, and inquiries they may have.
• Make sure bank goals, sales, and service measurements are kept on monthly and annual basis.
• Help Teller Manager and Transaction Specialist with assisting Tellers in any problems they may encounter whether service or transaction.