Founder & CEO
ATTRACTION
Total des années d'expérience :21 years, 9 Mois
Creative Director with more than 10 years of experience in ATL & BTL advertising, Branding & Corporate Imaging. Experience in managing creative teams. Experience in Egypt & Gulf markets.
Working as a General Manager & Creative Director in Heights Agency Egypt branch, manage a staff of 36 employees, to achieve the agency’s projects with high quality standards and within the given budget.
Heights is a full service agency (Saudi Origin), has many offices in different countries Saudi Arabia, Egypt & Czech Republic, offers 360ο services (ATL&BTL advertising, marketing, public relation and event management).
As a General Manager
• Full responsibility of the daily processes inside the branch.
• Delivering high quality service to clients within budget.
• Estimate the implementation time & make the financial offers.
• Managing time, plans, multitask and prioritize.
• Review the activity reports for all departments and prepare a summary report in order to be presented to the CEO.
• Monitor sales team achievements.
• Supervise clients service and telemarketing departments.
• Contribute to the strategic and creative development of the agency’s marketing.
As a Creative Director
• Lead the team of designers and copywriters on their day-to-day responsibilities.
• Reviewing and approving art and copy materials developed by team and presenting final layouts to client for approval.
• Developing basic presentation approaches and directs layout design and copywriting for promotional material.
• Make decisions on a daily basis that ensure both profitability and creative quality.
• Set standards & expectations (build culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
• Managing outside resources, including vendors, photographers, freelancers, web and interactive sub-contractors.
• Quality control, including proofing, reviewing, measuring and evaluating staff performance, creative output and project processes.
• Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions.
Art Director
Bzone
Egypt, Cairo
From: September 2004
To: August 2005
Art Director
Touch AD.
Saudi Arabia, Riyadh
From: September 2004
To: October 2005
Art Director
Snap Advertising
Saudi Arabia, Riyadh
From: June 2005
To: December 2005
Art Director
ARTnART.
Saudi Arabia, Riyadh
From: January 2006
To: August 2006
• Full responsibility of the art direction of projects.
• Full responsibility of execution and creative work (including print, interactive, and any other BTL)
• Attending meetings with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
• Deliver high quality service to clients within given budget.
• Working closely with designers to raise the creative output, inspiring them to take the project to new heights.
• Offering creative input and technical expertise to enhance the quality of work.
• Leading designers throughout the implementation of projects and monitors the results.
• Reviewing work of the team.
• Create presentation concepts that bring ideas to life.
• Following up on project changes from client servicing until they are approved and have reached the final stage.
Working as a graphic & multimedia designer to create high quality designs for:
• Logos, stationary & corporate ID.
• ATL & BTL advertising.
• Exhibitions poses & giveaways.
• Multimedia screens & presentations.
• Websites
• ATM screens (static, animated).
Graphic Designer in Danish cosmetics company’s advertising department. In that job, I have worked strongly through the branding phases (products naming, products & packaging design, advertisements design, optimizing the art directions in accordance with customer’s feedback).
That job was the corner stone in my professional career & it give me a real chance to touch the power of the advertising in the marketing process, We have succeeded to gain good profits to our company in 2003 and our products become distributed worldwide.