Sherif Fouad, Retail And Commercial Director

Sherif Fouad

Retail And Commercial Director

Kabo

Location
Egypt
Education
Master's degree, Sales & Marketing
Experience
21 years, 3 Months

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Work Experience

Total years of experience :21 years, 3 Months

Retail And Commercial Director at Kabo
  • Egypt - Alexandria
  • My current job since July 2019
Executive Manager at Shabana Group
  • Egypt - Cairo
  • October 2015 to June 2019

Commercial General Manager- Function Head Reporting to the Group CEO.

leading all commercial activities in the companies:-

1- Retail.
2- Distribution.
3-Woodworks (Founder in 2016)

I’m responsible for the growth of the line of an organized retail chain of stores, telemarketing, wholesale and Tenders for the S.M.E. and large account Companies.

As Commercial Executive General Manager my role is to help business owners to create their businesses plan In addition to helping owners with the creation of their business objectives, also I take over the day-to-day operations. Some of the tasks which are completed by me are a business start-up, marketing strategy development, brand marketing and strategy, Pricing Methodology and strategy also I participated in setting-up the Company Strategy.

As a retail consultant, I help with business line start-ups. Also, I assist with items such as start-up budgets, business plans, and any other items that might be necessary to get a fledgeling business off the ground.

-Development of a marketing strategy (such as concept, layout, modules ….etc.) As many businesses struggle with devising ways to effectively market their business to prospective clients. I guide the business in creating a marketing plan that will generate a great jump for the business.

Also, I helped further in developing their brands by suggesting changes to the logos and slogan, new ways of using the brand or create an entirely new brand identity altogether. Sometimes, this can be the single most effective change a business can make.

In 2016 I was assigned to start the woodworks Company (as it was my own project presented to the board of Directors)

Head Of Department at Carrefour Hyper market
  • Egypt - Alexandria
  • June 2012 to October 2015

Looking after the sections and the controlling the stock level comparing to LY and make sure that the gross for the LY sales is achived, monitoring the margin level and compansait the same with the supplier....etc

SRG Manager (Retail Operation Manager) at Landmark Group
  • Egypt - Cairo
  • September 2008 to June 2012

Looking after the stores in terms of sales analysis, target, budget, .....etc

Reporting Authority: Territory Head.
Management - Equally strong in costing, budgeting and loss prevention management pricing and profit increase by smart using of different marketing and retail activities targeting to achieve the Target Monthly / Quarterly.

Team Building - Decisive team leader with experience training and motivating sales teams, developing talent and creating effective training programs.

Professional retail experience, communication skills and managerial ability made me capable and confident to take up challenging responsibilities. I am looking forward to an opportunity, which would provide me to acquire organizational skills, and thereby ability to serve the organization in the best possible way…Today my designation leads as a Group Operations & Marketing Manager for 15 Malls and Standalones of Landmark Group, with high standards in terms of service and fashion, whereas my career goal focus on for a Retail Operations Manager / Business Marketing Manager.

Key result Areas:
• Provide Administrative & semi technical support in all facets of retailing and marketing.
• Manage Showroom General Function (Marketing and promotions activities by reading the figures VS target and look into the stage strategy, Administrations, retail general activities and CRM (proposal of the SHUKRAN loyalty card)
• Lead Mall Managers team in order to maintain & augment the retail standards in the showrooms & standalone stores.
• Co-ordination & Supervision of Projects department for new properties development & monitoring renovations of the existing stores.
• Supervise customer service function in all showrooms.
• Liaison with relevant authorities for utilities & infrastructural service.
• Banking function & upkeep of POS machines & card terminals in terms of AD’s and tying up with Different Card issuers for Cross promotions.
• Synchronization with other functions in operations & marketing to ensure high retailing standards & consistent footfalls to business.
• Logistical support during mega tactical events & co-ordination with Warehouse for timely deliveries.
• Manage and Monitor expansions of the store and according to the same monitor the coverage of the marketing Medias and Advertising materials into the targeted Areas.
• Provide administrative & logistical support during staff welfare & entertainment initiatives & extra-curricular events.
• Managing all the marketing Events and deals from material of the collaterals to the hanging of collaterals, Ushers and even the marketing Messages.
• Make the Annual plane for Marketing with the Annual Budget and events estimation costs along with the marketing Manager.
• Evaluate all the marketing events to the sales and performance of the brand reported to the GM and COO.
• Propose the slightly Modification required for the Marketing Plan according to the Brand results and performance.

Trade marketing Assistant Manager at Hewlette packard
  • Egypt - Cairo
  • October 2005 to September 2008

I was the comminication point between Distributer and outlets and the retail managment in Dubai

customer operations executive at Vodafone - Egypt
  • Egypt - Cairo
  • August 2000 to March 2003

Education

Master's degree, Sales & Marketing
  • at Eton University
  • January 2016
Bachelor's degree, Production
  • at Alexandria University - Agriculture
  • June 1998

I studies , Productions , Machines , Landscape , Constructions , economy , Accounting and Business Administration.

Specialties & Skills

Sales and Marketing
Marketing
Production
marketing strategy
market research
operation
marketing mix
marketing management
marketing
key account management
negotiation

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Tennis
    4th Place in the state championship