EG Food Service and Retail Sales Lead
Diversey
Total years of experience :20 years, 6 Months
Planning and managing food service and retail sector business for EG in addition to supporting other countries like KSA and Jordon
Achievements
- Securing existed business with creating total 2pprox.. growth of 1000% throughout the a
course of 3 years
- Mobilizing new mega accounts such as Americana (Yum!, Hardees, Costa Café, Baskin Robbins
and TGI Fridays) with around 5oo stores in 2018
- Developing strategic relations with GSAs such as Carrefour to renew contract for 4 years with
kicking off joint co project of hygiene partnership videos online to declare our mutual trust and
professionalism
- Partnering with the biggest name in FM business in EG and Aferica (Tsebo) to present a full
solution to our customers by bundling the quality of Diversey products with Tsebo professional
service in one package
- Presented the 1st
Moonbeam tech in MEA to Tsebo for the Egyptian market
- Establishing and growing a successful partnership with McDonald’s in Egypt to be pioneers in
acquiring a portion of that business in region
- Growing the retails sector from only Carrefour to acquire 2pprox.. 70% of the retail business in
Egypt
- Supporting and working with FSR team in different market KSA during 2020 to help in
launching new projects and acquiring new business
Sedra Group
Sedra is one of the leading F&B enterprise in Egypt since been launched1986 and has created a new
benchmark in the quality of F&B services, Sedra is operating in Egypt through 2 main brand Sedra
Sweets and Al Madina Al-Monawara featuring French, Oriental pastries to the bakery and dairy
products, Catering is a strategic business line in Sedra through B2C and B2B modules, Sedra combined
its own recipe of success with the highest quality at the
best prices
Managing Eyezillion new projects in all scopes from the online solutions to training programs and new
product lines
- Developing project charter, identifying stakeholders and collecting projects requirements
- Planning the projects’ budgets, executions, resourcing, time schedule, monitoring and controlling and
delivery
- Teaming up projects team members and hiring external and part time resources
- Managing projects team according to the execution and control plan with rock solid reporting and
monitoring system
- Ensuring project progression on schedule and taking corrective actions ongoing
- Managing change requests with budget adjustments with project owner’s approval
- Appraising team members according to their roles in the projects and report project performance
and status to the owner
- Holding UATs with stakeholders to collect their feedbacks and the
acquiring final approvals on projects delivery
Names of Projects kicked off
1- Technical analysis Training Portfolio
Established Training center to serve all customers who are interested in the financial markets with
monthly 3 intakes of all programs and weekly free 2
workshops with Training team of 6 experts and professors in the financial markets
2- Eyezillion website
Established Eyezillion new website project with unique and Wow accessibility for the customers to
review and analyze their investment second by second with an
external development agency and in alignment with Meta Quotes
3- Eyezillion Club (New product line “Discount Card”)
Kicked off the 1st service card in Egypt which merges the regular offers and promotion that any
discount card would present to the customer plus the unique
customer experience to owning customers’ requests till fulfillment with best deluxe experience ever
supported by mobile application on Android and Apple mobile phones
Position: Operation and Business Development Manager
Job Description & Key Responsibilities
Running all operational departments in Eyezillion (Customer Care- Sales-Training-HR-Eyezillion Club)
with headcount of 25 employees in different levels and various scopes
Operation Management was subjected to the company’s strategic plan with well-defined mile stones
to be achieved
- Plan each department operations according to company’s strategic plan With department goals and
KPIs in calibrations with departments’ supervisors
- Directly reporting to the CEO on weekly, Monthly and quarterly basis with Sales growth and
progression, Customer Care performance, Training Performance vs preset operational plan
- Receiving daily reports from all departments with performance, progress and achievements vs plan
and defining gaps to develop corrective actions
- Budgeting annual and quarter cash out with accounting team considering planned expansions
- Studying monthly Cash in/out monthly report and defining gaps of execution
- Coaching and training supervisors in technical ad interpersonal leadership skills
- Apprising supervisors performance according to their sickness to the plan and achievements
- Opening new business opportunities of B2B channels to create new partnerships towards business
development
- Tailoring and designing customers packages, investments solutions, value added services, and plans
options vs market researches and studies
- Communicating with FXDD NY, USA headquarter management for multi new plans alignments and
deliver feedback, updating achievements,
proposing new projects and promotions for approvals, resolving CEO escalations with advanced
complexity level
Achievements
Sales Force
- Sales performance curved up the last quarter in 2014 with 40% growth rate (B2C)
- Sales kept on the growth journey in the 1st quarter in 2015 and achieved 150%
- Generated new revenue streams through direct accounts sales which has been managed to represent
40% of the total revenue stream in the 2nd
quarter in 2015
- Established after sales support team (Trade support Team)
- Enhanced Sales KPIs and processes which improved the quality and efficiency of the sales force
performance
- Designed the most attractive trading plans in the exchange markets with 5 different packages that
suit large scale of prospects
- Established B2B line through partnerships with 3 different companies in different investment scopes
with over 1, 500, 000$ Customer
Care Department
- Customer care has been all reprocessed and structured for better performance in terms of front line
and back office teams with integrated responsibilities and duties
- Simplified workflow for more efficiency which improved all work SL to be decreased averagely to less
than 40% of the usual SL been followed before
- Established product knowledge base to be available for all teams and to test team knowledge
regularly and keeping the updated
- Built call tracker history to save each received an initiated calls for analysis and referencing
- Raised up customer satisfaction to 87% from 62% within 6 months even in the light of liquidation
incident
- Turned customer interaction into proactive technique where we proactively contact our customer
base through our different channels on regular basis to update them with what’s going on, survey
their feedbacks and offer assistance
Training Department
- Teamed up a committee of the best trainers and experts in the exchange markets
- Designed a portfolio of 5 training programs in the exchange markets and technical analysis and
investment
- Designed a weekly free workshop to enable the interested to get to know more about the exchange
markets for free
- Completed 3 intakes of FPT programs with over 95% satisfaction rate by attendees
- Issued the first Tech analysis book of Eyezillion prepared by committee of PHD experts
- Designed list of regular workshops to cover different topics of the technical analysis and to serve and
support our customer base to increase their performance and consecutively cash in
Eyezillion Club Product line
- Designed and implemented a new service card (discount card) where the uniqueness lies on the
deluxe customer service of getting whatever service or product you want with best offer discounted
exclusively for you.. and all this via just a call
- Established Eyezillion club mobile application for android and apple users
- Designed and managed to issue 2000 cards in 4 months
- Built a big network of merchants to serve Eyezillion club customers with over 100 outlets all over
Egypt in different scopes of products and services in 6 months
Built online partnerships with the biggest
On Board:
process their requests, activate all
type of services including the technical ones like the E-mail solutions and its configuration.
Selling EG products via phone and through personal contacts, exhibiting in electronic fairs, Training
new comers
Won the best
Selling Villas, Chalets with 6 stars resorts in addition to life time vacations in various resorts and places
Won the Future Champ for 2 months in Future Real Estate
EGI For Electronics And Educational Solutions
EG Electronic has been dealing in all educational electronic products such as kids laptops and language
courses and E-Dictionaries