شريف قمر

Manage growth in sales by developing plans jointly with sale senior team for customer contact efforts, trade shows, seminars, and conferences.
Identify & develop relationships with clients, prospects and/or global partners.
Perform analysis on region opportunities and create forecasts for sales results.
Implement sales plans and special promotions in the achievement of sales goals.
Prepares regular and special reports reflect the activity and results of the sales efforts.
Attend weekly sales meetings with sales senior management team and provides timely feedback to senior management regarding performance.
provide product-specific customer feedback (i.e., product features, functionality, competition, and possible sales results) to product line managers, company management.
Assist account sales in preparation of proposals and presentations.
Responsible for identifying and continuously improving activities that can affect customer perceptions.
Conducts performance evaluations; recommends salary adjustments; takes disciplinary action, as necessary; etc.
Analyses the marketing potential of new and existing customers, sales statistics, and expenditures to formulate policy.
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
Drive channel segmentation and channel strategy and in-store and shopper marketing activities.
Develop, implement, maintain and improve trade marketing tools.
Allocate the necessary budget and guard the service level agreements with the top management.
Support channel offer optimization.
Collaborate with marketing, sales, and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
Design Channel activities and programs focused on Channel market need.
Drive cross-functional collaboration, strategic focus and organization agility.
Promote a winning spirit, embedding our culture in the channel sales teams.
Design and Execute Marketing Activation in the Channel B2C.
Capable of doing analytics on channel performance, Return on Investment on the activations and trade schemes, analyzing distribution gaps, reach/need for partner addition and opportunities for different product portfolios.

Assist in the development of the Annual Operation Plan based on historical data, market trends, competitive activity, promotional strategy, and sales efforts, as well as drive the execution team to deliver the plan.
Develop & implement sales & distribution plans in line with the Company’s strategy. Improve the capabilities of execution within the sales team at all times and across all channels.
Develop relationships with key customers, participate in negotiations.
Liaise with the supply chain team to ensure the availability of products in the market.
Perform field visits to ensure that all set execution standards were implemented by the team.
Train the sales team on fundamentals of sales (4P’s).
Establish strong relations with key customers in all channels based on mutual benefit and trust.
Controlling the budget spending and all trade marketing activities in tandem with the trade marketing team.
Provide top management with proper data analysis for the competition's activities, market trends, business initiatives, and any other related activities.
Develop a situational analysis of the company including its strengths, weaknesses, opportunities, and threats to assist in the development of a strategic plan of the business.

Participates (under strict supervision of Marketing Dept.) in the design of the promotional materials and maintains contacts with the Key Accounts and DCs, in order to supervise all promotional activities.
Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.
Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
Responsible for management and monitoring of Trade Marketing Investments and initiatives execution.
Contribute to the Company’s goals and objectives and improve market share, customer satisfaction, and productivity performance.
Establishing channel strategies and implementing the associated plans.
Development of a trade promotional plan with key customers and channels.
For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of the Marketing Dept.
Ensuring alignment across the Sales and Marketing organizations on-field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
Working closely with key customers to provide category and shopper insights to drive performance.
Development and delivery of new product development (NPD) plans.
Co-ordination and communication of product, price and pack changes.
Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms.
Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs.
Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. Work closely with the CMO to improve processes that link corporate brand building activities and Product Development activities with Sales activities.
Is responsible for Sales Force Animation Programs and Actions.
Is actively participating in specific dedicated training to SalesForce.
Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories.
Develop, implement & evaluate category plans to meet profit objectives.
Manage and evaluate trade promotion levels to achieve maximum returns.
Handling a national business line through the kingdom with a turnover of $ 81 MM split between 4 sub-business lines, 27 family and 256 items with index 108 vs LY.
Looking after 13 sales branches across the kingdom with 240 members excluding the warehouses
Working with a team of 4 members directly, 3 Nationals Channels, 3 DM’s, 4 team leaders, Indirectly 22 UM, Section managers, salesmen, and Merchandisers team.
Last year was a good one as it shows in Value 108 index LY, MT index 111 LY, PH 106 index LY, TT 107 index LY.

Managing Panda account national and Regional for Jeddah key customers.
Managing our sales force in the Jeddah area through the daily working processes.
Developing an effective relationship with Panda (Nationally) in order to reach the company, the customer objective (distribution, visibility, productivity, promotions).
Meet both company and customer’s objective of growth required vs. LY.
Evaluate customer wide trends and competitive landscape.
Manage vendor performance and portfolio reviews. Manage vendor product line reviews, product selection to ensure that assortment supports the merchandising strategy, sales targets, and meets quality control standards
Review vendor's shipping status and performance, review shipping schedules and work with vendors to prioritize and expedite shipments as needed.
Provide statistical analysis of merchandise sales performance and profitability via interpretation of weekly and monthly reports/statistics.
Handling a national business line through the kingdom with turnover of $ 33.6 MM split, 5 business lines, 24 sub-business lines, 37 family and 378 items with index 113.
Looking after 4 sales branches across the kingdom with 68 members excluding the warehouses
Working with a team of 9 members directly, 4 team leaders, Indirectly 9 UM, Section managers, salesmen and Merchandisers team.

Managing the sales and key account budget in terms of planning promotional activities and obtaining approvals for sales spends and promotions. Create shipments and IMS plan to ensure that executions happen.
Develop effective relationships with customer decision-makers in order to achieve excellent business results (achieve annual & monthly company targets in terms of sales, coverage, and distribution) (set the monthly targets by channel by area by salesman & customer according to the annual and monthly objectives).
Understand and improve customer work processes to deliver sales fundamentals (coverage, distribution, presence & volume)
Evaluate, monitor & improve in-store visibility and market availability.
Meet brand, category range objectives, create a positive consumer value impression for all brands through using the potentials POSM and the needed tools.
Develop and implement an efficiency coverage plan for section managers & merchandiser to meet the objectives of the plan.
Manage day to day business (volume, forecasting, deductions, prices changes & administration issues) (ensure the commitment of the sales force to deliver their objectives).
Develop personal capability and coaching others in the field to drive the business results and build organization objectives.
Develop a joint business plan and create strong relationships with the customers.
Sell new items initiatives to meet and exceed company objectives (Displays, features, promotions & price objectives).
Ongoing follow up to ensure receivables, aging & days credit per customer.
Implement the monthly trade offers based on market demands.

Job Description:
Leading, 2 sales super visor, 4 credit salesmen, 4 van salesmen & 4 merchandisers.
Managing, through the proper ways, increases the efficiency through (coverage, productivity & distribution &.)
Planning breaks down for targets according to the growth required by area, channel, customer and salesman.
Negotiate, annual contract with the key customer for the area to get a win-win situation.
Coverage ensures that every one of the team stuck with his plan (routes) to ensure that the call gave us the required impact.
4P’s, ensure that execution of those is implemented in the market according to the company policy (products, presence, price, Planogram, promotions & people).
Development ensure that development plan for the area’s and customers are implemented according to the plan.
Achievements
Achieving, reaching the max performance in the team by using the tools available.
Growth, 35% as growth index VS. Last year.
Productivity increase it with 25% vs. the previous year (regular & promotion order).
Expanding, salesforce, route plans & new products.
Listing increase the speed of the listing in the market with 25%.
Performance, through the tracker (KPI’S), was raising the spirit of teamwork.

Supervisor for distributor (van) team, 6 vans and 2 key vans through the proper ways and on daily basis.
Route plan ensure that the team working according to the plan and stick for it.
Ensure that every one of the team is working according to steps of the call.
Productivity, distribution & visibility are the daily working to ensure that there is progress happen for the area.
Collection, minimizing the credit limit in the market.
Achievements
Achieving the sales target with growth of 25% vs. the previous year.
Expanding the sales force with 10% which allocated in the area with new routes.
Execution, speed to the market as much as possible (within the first week).
Education:
1990- 1994 bachelor’s degree in commerce from AIN SHAMS University - Cairo, Egypt.
SALES & MARKETING - MBA (on process).