Sherif Khoursheid

Continuous with independent commercial advisory practice, active since 2020 (see below).
Leading the transformation of one of Egypt's diversified agricultural producers and exporters, cultivating 3, 000+ acres and supplying fresh produce and field crops to customers across Europe, Africa and Asia.

Key Achievements

• Built and launched a company-wide governance, KPI and executive reporting framework, cutting decision-making cycle time by 20% and giving shareholders real-time visibility into performance for the first time.
• Implemented an integrated S&OP process aligning commercial demand, farm production, packing and supply chain planning — reducing forecast variance by 15% and improving on-time-in-full delivery to 92%.
• Strengthened quality management and export readiness, cutting product rejections/claims by 80% and supporting entry into 2 new export markets & 6 new customers.
• Led working capital optimization initiatives, releasing $50K in cash and reducing net working capital by 3.33%, while sustaining investment in growth.
• Grew revenue by 25% year-on-year through improved commercial execution, pricing discipline and cost control.

Key Responsibilities

• Define business strategy, investment priorities, organizational structure and performance governance.
• Lead the commercial and operational strategy of a diversified agribusiness serving Europe, Africa & Asia.
• Drive sales, crop production, protection, quality management and supply chain execution to maximize yield, quality and profitability.
• Ensure products consistently meet international standards through integrated quality and operational systems.

Continuous with independent commercial advisory practice, active since 2020 (see below).
Leading the transformation of one of Egypt's diversified agricultural producers and exporters, cultivating 3, 000+ acres and supplying fresh produce and field crops to customers across Europe, Africa and Asia.
Key Achievements
• Built and launched a company-wide governance, KPI and executive reporting framework, cutting decision-making cycle time by 20% and giving shareholders real-time visibility into performance for the first time.
• Implemented an integrated S&OP process aligning commercial demand, farm production, packing and supply chain planning — reducing forecast variance by 15% and improving on-time-in-full delivery to 92%.
• Strengthened quality management and export readiness, cutting product rejections/claims by 80% and supporting entry into 2 new export markets & 6 new customers.
• Led working capital optimization initiatives, releasing $50K in cash and reducing net working capital by 3.33%, while sustaining investment in growth.
• Grew revenue by 25% year-on-year through improved commercial execution, pricing discipline and cost control.
Key Responsibilities
• Define business strategy, investment priorities, organizational structure and performance governance.
• Lead the commercial and operational strategy of a diversified agribusiness serving Europe, Africa & Asia.
• Drive sales, crop production, protection, quality management and supply chain execution to maximize yield, quality and profitability.
• Ensure products consistently meet international standards through integrated quality and operational systems.

Ongoing advisory practice maintained in parallel with full-time executive appointments, including the current General Manager role (Jul 2025 - Present).

Providing strategic advisory services to business owners, investors and executive leadership teams across FMCG, food manufacturing and agribusiness, supporting growth, transformation and performance improvement.

Selected Engagements

• Designed and implemented commercial strategies focused on profitable growth, market expansion and customer development.
• Advised executive teams on organizational restructuring, governance, business transformation and change management.
• Developed integrated business plans covering pricing, route-to-market, portfolio optimization and S&OP.
• Conducted commercial due diligence and strategic market assessments supporting corporate investment decisions.

Recruited to establish and lead a greenfield food manufacturing business — built the organization from inception through commercial launch.

Key Achievements

• Led the company start-up end to end: legal structure, organizational design and operating model built from the ground up.
• Directed complete brand development — identity, brand strategy, packaging, logo, visual identity and brand voice.
• Developed the company's long-term business strategy, commercial roadmap and operating framework.
• Established corporate governance, policies and operating procedures supporting sustainable growth.

Key Responsibilities

• Directed all commercial and operational activity: manufacturing, sales, marketing, finance and administration.
• Built strategic relationships with customers, suppliers, government authorities and partners.

Concurrent with an ongoing advisory retainer for the parent group, Al-Ategahat Al-Mtadeda Co. (below).

Appointed to lead agricultural and livestock operations while building the foundation for long-term commercial growth.

Key Achievements

• Improved operational discipline by implementing standardized policies, procedures and management controls.
• Developed growth initiatives across agricultural production and livestock operations.
• Strengthened financial and operational management through structured planning and performance monitoring.

Key Responsibilities

• Held full responsibility for business performance, profitability and cost control.
• Established governance frameworks and performance standards across the business.

Advisory retainer for the parent group, held concurrently with the General Manager appointment at subsidiary Wadi El-Nile (Jan 2018 - Apr 2019).

Focus Areas

• Strategy formulation and implementation; organization development and change.
• Business planning, product positioning, pricing strategy, route-to-market and S&OP.
• Identified market opportunities, new markets and new product launches to maximize ROI and growth.

A leading integrated agribusiness and food manufacturer spanning olive cultivation, grapes, fruit & vegetables, processing and export. Recruited to lead the commercial transformation and accelerate profitable growth.

Key Achievements

• Reversed a declining sales trend, delivering 3 consecutive years of double-digit growth: local sales revenue +18%, +20% and +25%; export sales +48%, +37% and +35%.
• Grew olive oil market share from 18% to 35%, delivering volume growth of 57%, 45% and 25% over 3 consecutive years, and grew olive sales volume from 5, 000 to 12, 000+ MT per annum.
• Improved gross margin from 15% to 32% through portfolio optimization, pricing discipline and commercial excellence initiatives.
• Repositioned the Wadi Food brand through a full rebrand — strategy, packaging and product architecture — strengthening brand equity and recognition.
• Cut sales & marketing expenditure by 34%/8%/5%, product returns by 55%/16%/12% and commercial discounts by 24%/5%/2% over 3 years, while accelerating tomato paste volume growth of 200%/107%/75%.
• Opened new export markets across Europe, Latin America and Asia, introducing new products and packaging formats.

Key Responsibilities

• Held full responsibility for Sales, Marketing, Trade Marketing, Export, Supply Chain and customer development.
• Managed commercial KPIs including revenue, profitability, market share and working capital optimization.

A technology-driven mobile marketing and customer engagement company ranked among the world's top 10 mobile marketing innovators (MMA Award winner). Appointed to establish and scale the Egyptian operation through telecom partnerships.

Key Achievements

• Established Mobilera Egypt and launched Egypt's first telecom-based youth community platform in partnership with Etisalat Misr.
• Acquired 850, 000+ subscribers within 5 months — one of the fastest customer acquisition programs in company history.
• Built a community of 100, 000+ Facebook followers within 5 months, achieving lower churn and higher ARPU than the operator's control group.

Leading manufacturer/distributor of Halawa, Tahina & Confectionery, and distributor for Americana Canned Food.

Key Achievements

• Led a business turnaround, growing sales +40%, profit margins +5 points and market share to 14% (from 6%, per AC Nielsen) — becoming the #2 player in the Halawa/Tahina market.
• Launched a new brand with new packaging technology and labeling, and modernized manufacturing/warehouse capacity for future growth.
• Expanded distribution across Modern Trade, Traditional Trade, HORECA and Export markets.

One of the Middle East's leading FMCG companies, manufacturing and distributing dairy, beverages and premium ice cream brands.

Commercial Director 2007 - 2009 Marketing & Sales Director 2004 - 2006 Marketing & Sales Manager 2000 - 2003 Asst. Marketing & Sales Mgr 1998 - 1999 Area Sales Manager 1997 - 1998 Senior Sales Supervisor 1995 - 1996

Key Achievements

• Launched Mövenpick Ice Cream across Egypt, Libya, Jordan & Lebanon, establishing it as the #1 premium ice cream brand; grew market share from under 1% to 12% (Euromonitor).
• Led the launch and expansion of the Maxo Ice Cream brand into one of the market's leading domestic brands.
• Increased sales value 7x and sales volume 4x between 1996 and 2008, while expanding into Lebanon, Jordan, Ethiopia, South Africa and Libya.
• Directed launches of new categories including UHT milk, juices and tomato paste, and built one of the company's strongest commercial organizations.

Leading P&G Health & Personal Care distributor across KSA — the commercial foundation of my career.

Key Achievements

• Promoted from Van Sales Rep. to Credit Sales Professional within 2 months — a company record.
• Grew sales 25%+ while expanding the customer base, and cut customer credit periods from 120+ to under 90 days.