General Manager
The Arabian For Preserving & Manufacturing Agricultural Crops “APMAC
مجموع سنوات الخبرة :30 years, 11 أشهر
➢ Managing all hands-on operational aspects of the Company & ensuring the achievement of plan.
➢ Develop strategic plan by studying technological and financial opportunities; presenting assumptions & objectives.
➢ Develop organizational goals, objectives and strategies in accordance with established mandate, corporate vision & mission.
➢ Building the Company image with customers, business partners, government, community & employees, enforcing ethical business practices.
➢ Developing, implementing & controlling the policies, procedures of the company.
➢ Organization Development & Change.
➢ Creating Value | Maximizing Growth | Improving Business Performance.
➢ Business planning - Product positioning - Pricing strategy - Route to market - S&OP - Distribution strategy.
➢ Delivering Commercial excellence & improvement as well as operational savvy.
➢ Identifying market opportunities - Business development - New markets - New product launches.
➢ Options for growth - Asses which growth options suits the business - Lead growth.
➢ Getting return on investment for growth & financing growth.
➢ Managing all hands-on operational aspects of the business unit & ensuring the achievement of profit targets & controlling expenses.
➢ Formulating, implementing & controlling the policies, procedures & manual of the company.
➢ Identifying growth potential, maintaining the continuity and development of the company business.
➢ Developing broad organizational goals, objectives and strategies.
A leading Agro business company with 7, 000 olive trees planted on Cairo- Alexandria Desert Road. Today Wadi has grown more than 930 hectares of organic olive trees, wine grapes, fruits and vegetables. The company is also currently cultivating an impressive 956 hectares of additional land located in Wadi Natroun. In 1995 Wadi Food extra virgin olive oil was introduced to the Egyptian market. In 1996, the company built pickling and storage facilities and introduced table olives, pickles and olive pastes to the market. The following year, Wadi Food acquired a first-class industrial mill, further improving the quality of its olive oil. Wadi Food has since built state of the arts facilities in Sadat City and Wadi Natroun to process and package table olives. In August 2011 Wadi Food inaugurated its modern olive processing factory in Wadi Natroun. This state of the arts facility is designed to process 16, 000 metric tons of table olives. Wadi Food has successfully introduced more than 100 products to millions of satisfied consumers in Egypt and abroad and is continuously developing and marketing new ones. Wadi Food products are distributed to customers in Egypt through WADI FOOD CORNER outlet stores, major supermarkets and retail stores, and are purchased by 85% of Egyptian five-star hotels and resorts. The company is also a leading Egyptian exporter to United States, Canada, Brazil, European Union, East Europe, GCC, Far East, Australia & Africa.
Achievements:
➢ Turning around declining sales in all categories by growing local sales 15%, 20% & 25% & Export 36%, 35% & 35% respectively.
➢ Increasing market share in the Olive Oil from 18% to 35% by increasing volumes 57%, 45% & 25% respectively.
➢ Increasing Olives sales volume from 5, 000 MT Per Annum to more than 12, 000 MT Per Annum.
➢ Increasing weighted & numeric distribution.
➢ Establishing distribution network for the traditional trade.
➢ Penetrating new international markets EU, Latin America, launching new products & packaging.
➢ Increasing Gross Margins from 15% to 32%.
➢ Decreasing Sales & Marketing expenses 34%, 8% & 5%, returns 55%, 16% & 12%, discounts 24%, 5% & 2% respectively.
➢ Increasing Tomato paste volumes 200%, 107% & 75% respectively.
➢ Build a responsible, strong, ambitious, self confident & well trained team.
Responsibilities:
➢ Managing all hands-on operational aspects of the Company & ensuring the achievement of profit targets & controlling expenses.
➢ Manage the relationship within the business “ Manufacturing, Supply Chain, Sales & Marketing”.
➢ Develop & implement the commercial strategy, brand & product strategy & deliver profitable growth.
➢ Building brand equity, increasing market share & driving new product development.
➢ Establish a positive & effective working relationship with finance to deliver complete & accurate results.
➢ Drive performance management on the KPIs including demand, availability gaps, price achievement, profitability & working capital.
➢ Provide positive leadership to the business by living the values, create & maintain the work environment that delivers superior performance.
A Leading CRM based mobile marketing & advertising company winner of MMA award & ranked one of top 10 mobile marketing worldwide that have presence in more than 15 countries. Mobilera's service offering cover typical messaging based mobile marketing & 360 degree full interactive marketing services on mobile, web, outdoor & indoor interactive kiosks & touch screens. Mobilera developed CRM based technology platform for clients who want to increase loyalty as well as increase product sales & market share a unique community marketing services for telecom operators to increase their subscriber base, reduce churn, increase ARPU. Mobilera designed & manages more than 7 community clubs for 5 telecom operators in 18 different countries covering more than 20 million subscribers. Joined Mobilera in April 2011 in the capacity of General Manager for its new operation in Egypt with Etisalat Misr to run the first telecom community youth club in Egypt.
Achievements:
➢ Establishing Mobilera Egypt.
➢ Launching the first community club for youth in Egypt with a telecom operator Etisalat Misr .
➢ 850, 000 subscribed to the club in 5 months.
➢ 100, 000 likes on face book in 5 months.
➢ Achieving 10% club engagement.
➢ Club Churn rate is lower than the operator control group.
➢ Club ARPU is higher than operator control group.
Responsibilities:
➢ Managing all hands-on operational aspects of the Company & ensuring the achievement of profit targets & controlling expenses.
➢ Ensure all the policies & procedures are implemented & adhered by all departments.
➢ Building the Company image with customers, business partners, government, community & employees, enforcing ethical business practices.
➢ HR Management, Project Management, Marketing & Sales Management, Financial Management, IT Management & Administration Management.
A Leading Manufacturer & Distributor of Halawa, Tahina & Confectionery & distributor for Americana Canned Food “Beans, Mushrooms & Tuna“. Joined El-Rashidy El-Mizan Company in June, 2009 in the capacity of Commercial Director & member of the Ex. Com. In June 2010, promoted to the position of Chief Operations Officer.
Achievements:
➢ Devised a comprehensive turnaround strategy.
➢ Challenged to turnaround declining sales to + 40%, profit margins to +5% & market share to 14%.
➢ Halawa & Tahina : new packaging technology & Modernized labeling.
➢ Confectionery: improving product offering & launching new product range.
➢ Become “ BIG No. 2 ” player in the Halawa / Tahina market.
➢ Grow numeric & weighted distribution particularly in the Cairo & Alexandria region.
➢ Successfully developed & increased presence in the Modern Trade & HORECA.
➢ Position product as “ The Authentic “ Halawa/Tahina within local and export markets.
➢ Modernize and Expand manufacturing & storage capacity to be the platform for rapid expansion.
➢ Increased Market share from 6% to 14%. “AC Nielsen”.
➢ Directed, managed & coordinated the successful re-launch of El-Asly brand.
Responsibilities:
➢ I was the daily communicator of the vision and mission to the organization.
➢ Working closely with the Managing Director.
➢ Responsible for business planning & insuring team members understood the plan and exactly how their role impacted the success of that plan.
➢ Functional responsibilities included: Marketing, Sales "local & export markets, Supply Chain, Operations, Manufacturing, Strategic Planning, Human Resources, Risk Management, Quality Assurance, Information Systems, and General and Administrative.
Manufactures & Distribute Dairy, Beverage, ice cream, Food products & Licensee of Movenpick ice cream brand. Joined in August, 1995 in the capacity of Senior Sales Supervisor. Promoted to the position of Area Sales Manager in January, 1997. In October, 1998 I was promoted to the position of Assistant Marketing & Sales Manager. In July 2000 I was promoted to the position of Marketing & Sales Manager. In January, 2004, I was promoted to the position of Marketing & Sales Director. In January, 2007 I was promoted to the position of Commercial Director.
Achievements:
➢ Successfully launched Movenpick ice cream brand in Egypt, Libya, Jordon & Lebanon & to become number One premium ice cream brand in Egypt.
➢ Successful record in HORECA sales for Movenpick & Maxo ice cream brands.
➢ Increased Market share from less than 1% to 12%. “Source Euromonitor”.
➢ Directed & coordinated another successful launch of Maxo ice cream brand which is Sadafco owned brand.
➢ Successfully leading Maxo ice cream brand to become one of the main players in the market.
➢ Successfully launching UHT milk, Drinks, Juices & Tomato Paste by SADAFCO & Lead a team in developing and marketing several new product lines.
➢ Sales value Septupled from 1996 to 2008, Quadruplet sales volume from 1996 to 2008.
➢ Increased profitability, Increased customer base & Improved brands distribution.
➢ Successfully build a strong, ambitious, self confident & well trained sales team.
➢ Improved collection, reduced credit period & decreased outstanding receivables.
➢ Successfully penetrating the Lebanese, Jordanian, Ethiopian, South African & Libyan market.
➢ Successfully launched Sadafco ice cream impulse products in the Egyptian market.
Responsibilities:
➢ Developing Marketing Objectives, Marketing mix, Market Research, Market Analysis & Marketing Budget ( Adv., Promotion, P.O.S, PR, etc….).
➢ Developing long & medium corporate objectives, strategy, business & marketing plans.
➢ Controlling the elements of the strategic network & developing company operations.
➢ Responsible of the P&L, capital, operational & sales budgeting & responsible for its implementations.
➢ Defining & exploring new business, products & market opportunities (catering, retail, Franchise & export).
➢ Specifying and achieving annual sales targets & monitoring financial costs, expenses, stocks & ensure they are in adherence to the budget.
➢ Organizing the selling function, develop sales distribution & increase distribution efficiency.
A leading Saudi Arabian Distributor for Procter & Gamble Health and Skin-Care Consumer Products. Joined the SIC in June, 1993 in the capacity of Van Salesman for Riyadh Area. Promoted to the position of Credit Salesman for the South Area of Saudi Arabia in October, 1993 till 30th of July, 1995.
Achievements:
➢ Promoted to Credit Sales Professional in record time 2 months.
➢ Increased sales by 25%, exceeded targets & improved brand distribution numeric & weighted & increased customer base.
➢ Decreased return products through better quality control & reduced credit period from over 120 days to less than 90 days.
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