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Sherif Mustafa, General Manager, MENA

Sherif Mustafa

General Manager, MENA ·IPEC (Industrial Process Engineering Company)

United Arab Emirates

Doctorate, Management

Work experience

Total years of experience: 31 years, 11 months

General Manager, MENA

July 2020 - Present

IPEC (Industrial Process Engineering Company)

Abu Dhabi, United Arab Emirates

July 2020 - Present

• MENA Regional Profit & Loss responsibility
• Setting regional KPI’s with sustainable business results
• Led cross-functional teams including commercial, engineering, finance, and administration
• Developed and implemented business continuity and risk management strategies
• Expanded company footprint into two new regional markets
• Successful project management
• Received the Top Achiever Award for two consecutive years
Company industry:
Oil & Gas
Job role:
Oil and Gas

General Manager, MENA

July 2020 - Present

IPEC (Industrial Process Engineering Company) Oil & Gas focus

Dubai, United Arab Emirates

July 2020 - Present

• MENA Regional Profit & Loss responsibility
• Seting regional KPIs with sustainable business results
• Led cross-functional teams including commercial, engineering, finance, and administration
• Developed and implemented business continuity and risk management strategies
• Expanded company footprint into two new regional markets
• Successful project management
• Received the Top Achiever Award for two consecutive years
Company industry:
Oil & Gas

Regional Business Development Manager

September 2013 - July 2020

Praxair (Linde Gas)

Abu Dhabi, United Arab Emirates

September 2013 - July 2020

• Developed regional Gas Business (both upstream and downstream)
• Overseeing and managing all organizational change programs and initiatives, including
restructures and joint ventures
• Managing proposals, sales team, bidding process, agreements and contracts
• Doubled sales volume in the last 3 years
• Participating in investment decisions, financial modeling (Project CapEx & OpEx)
Company industry:
Oil & Gas
Job role:
Oil and Gas

Regional Manager, Middle East & Africa

January 2010 - January 2013

ALCAN International Network

Dubai, United Arab Emirates

January 2010 - January 2013

• Achieved 105% of the target of revenue growth while managing a cross-functional team of 15.
• Expanded product offerings into new Oil & Gas markets across Saudi Arabia, Qatar, and Kuwait.
• Directed marketing, technical services, and profit & loss management.
Company industry:
Industrial Production
Job role:
Management

Regional Business Development Manager, Middle

January 2009 - January 2010

Germanischer Lloyd (Now DNV Group)

Cairo, Egypt

January 2009 - January 2010

• Delivered $120 million in Oil & Gas revenue, exceeding targets by 10%.
• Opened new business opportunities in Algeria and Iraq, closing key deals.
• Managed business operations across 12 countries in the MEA region.
Company industry:
Oil & Gas

Regional Sales Manager, Middle East

January 2007 - January 2009

SPT Group

Dubai, United Arab Emirates

January 2007 - January 2009

Scand-Power Petroleum Technology, (Owned by Schlumberger), Headquarters in Norway, Multinational Company in the field of flow assurance services /production management systems to oil & gas customers.

 Established Business Plan for MENA (Middle East & North Africa) region
 Increased revenue by more than 30% in the last year
 Developed Business in (Saudi Arabia, Emirates, Qatar, Oman, India)
 Opened New Markets (Kuwait, Egypt, Sudan)
 Agreements with two new agents (Cairo & Kuwait)
Company industry:
Oil & Gas
Job role:
Sales

Area Manager, North Africa

January 2002 - January 2007

AspenTech

Cairo, Egypt

January 2002 - January 2007

• Boosted revenue by 400% over five years in the North Africa region.
Company industry:
Oil & Gas

Sales Account Manager

January 2001 - January 2002

AspenTech

Cairo, Egypt

January 2001 - January 2002

• Achieved 125% of the annual sales target, highest in the team.
Company industry:
Oil & Gas

Senior Applications Engineer

April 2000 - March 2001

Aspentech

Cairo, Egypt

April 2000 - March 2001

 Experience in the markets of Saudi Arabia, Yemen, Libya, Tunisia, Algeria, Turkey, Nigeria & Pakistan.
Company industry:
Other Business Support Services
Job role:
Sales

Sales & Marketing Engineer

January 1999 - January 2000

MGDK (Air Liquide)

Alexandria, Egypt

January 1999 - January 2000

• Led market research and feasibility studies, developing new marketing materials.
Company industry:
Manufacturing

Process Engineer

December 1995 - April 1999

ENPPI (Oil & Gas EPC)

Cairo, Egypt

December 1995 - April 1999

 Participated in design of petroleum processes
 Involved in Techno-Economical evaluation of bids and tenders
Company industry:
Oil & Gas
Job role:
Engineering

Applications Engineer

January 1993 - January 1995

Riyadh Est.

Riyadh, Saudi Arabia

January 1993 - January 1995

• Executed projects, industrial systems.
Company industry:
Purchasing & Procurement

Education

Swiss Management Center University

January 2015

January 2015

Doctorate, Management

Switzerland

ESLSCA, Business School

March 2003

March 2003

Master's degree, Marketing

France

GPA (point): 3.64 out of 4

GPA (point): 3.64 out of 4

MBA, Master of International Business Administration, (Cairo Branch), Thesis: Assessment of Business Opportunities.

Salford University

December 1995

December 1995

Master's degree, Engineering

United Kingdom

Economic Optimization of Industrial Operations.

Fuculty of Engineering, Cairo University

July 1993

July 1993

Bachelor's degree, Chemical Engineering

Egypt

www.cu.edu.eg

Skills

Business Development

Expert

Sales Growth

Expert

Regional Managers

Expert

Engineering

Expert

Arabic

Expert

MS Office

Expert

Internet Explorer

Expert

MS Project

Intermediate

Saleslogix

Expert

Presentation

Expert

Negotiation

Expert

Arabic

Expert

Business Development

Expert

Sales Growth

Expert

Regional Managers

Expert

Engineering

Expert

GROWTH STRATEGIES

Intermediate

INTERNATIONAL BUSINESS

Intermediate

LEADERSHIP

Intermediate

MANAGEMENT

Intermediate

MARKETING

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

OIL AND GAS

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

TECHNICAL ENGINEERING

Intermediate

Languages

Arabic

Native Speaker

English

Expert

French

Beginner

Turkish

Beginner

Memberships

American Chamber of Commerce

Subscription

July 2003

Sho'aa

Kholasat Management Subscription

January 2004

Training and Certifications

Certifications
ADKAR Change Management Model
Gap
Project Management, Communication Management, Program Gate Reviews
Advanced Planning, Leadership, Negotiation Skills