Commercial Director
Sheta& Saif
مجموع سنوات الخبرة :30 years, 3 أشهر
Sheta &Saif was established in 1982 in Saudi Arabia. It is located in Riyadh, Jeddah, and Qassim Province. And offers various products from global electronics brands to serve customers in the Saudi Arabian market.
Sheta & Saif has a high position among the companies specialized in Large Home Appliances, Kitchen Appliances, Small Home Appliances, Televisions & Audio, Computers & Peripherals, Mobile Phones & Accessories, Personal Products.
Responsibilities:
• Developing and implementing commercial strategies
• Developing each product commercial need.
• Conducting thorough market research
• Ensuring that customer needs are being satisfied
• Develop strategic accounts.
• Creating techniques to attract prospective customers and keeping the current ones.
• Lead and manage several teams such as sales and customer service
• Building and maintaining relationships with clients and other organizations
• Monitoring commercial performance
• Owing the responsibly of the income statement for each product.
• Define/ implement strategies for identifying, evaluating and implementing new innovative growth opportunities. Set up go-to-market, commercial options and approaches, including identifying/ negotiating terms with potential partners.
• Collaborate with the senior leadership team in defining pricing strategies, preparing annual export and domestic budgets. Develop long-term marketing strategies & plans for the organization for accomplishing business targets.
• Coach the sales team in implementing sales strategies, plans and sales diagnostic measures aligned to collate market intelligence on competition and other market trends.
• Restructure business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration across the target market segment.
• Interact with business partners, principals and represent the organization in key negotiations, agreements for effectively closing identified business deals.
• Responsible for all company activities for sales and marketing investment in the field of Home Appliances (Electrostar, Haier) worth of 1, 4 Billion EGP.
• Defining, asset strategy management to insure return on investment ROI.
• Work closely with business partners, principals in order to establish a good working relationship with each of them, be involved in key negotiations, agreements and ensure a win-win situation for all.
Key results:
• Increase total sales and market share for Electrostar and Haier brands in the Egyptian market.
• Achieving ROI of 25%.
Responsibilities:
• Developed and implemented strategies for Euromed (Brands for Less) investment worth of 100 MLE and enhance return on investment.
• Defined / implemented strategies aimed at retention or enhancement of existing market share across the assigned territory. Aligned long / short-term marketing and brand communication strategies to organizational business objectives.
• Developed annual marketing plans and new product marketing plans based on regional forecasts on expected sales volume and profit for existing and new products in collaboration with the senior management.
• Evaluated strategy and promotion programs including advertising, merchandising, and trade promotion programs through various status meetings aimed at restructuring business policies.
• Built and maintained productive business relationship with existing clients or prospects for identifying/ developing new business opportunities.
• Participated in research studies to assess areas of concern to provide appropriate directives to sales and brand management team for effectively resolving issues.
• Rolled out market segmentation/ penetration strategies pertaining to launch of new products and changing packages for accomplishing sales targets.
Accomplishments:
• Enhanced market penetration by increasing total stores to 15 Retail Outlets instead of 9 in one year and accomplished ROI of 30%.
• Successfully closed dealings with Egypt Post and Egypt Telecom with 55 M LE as direct sales.
Responsibilities:
• Focused on accomplishing profitable operation and growth of the Hisense by surpassing budgeted sales volumes, gross margins and the business objectives through a team of more than 65 persons.
• Worked on Retail, Wholesale Business and B2B for all Hisense line up in Egypt (LCD, Home Appliances and A/C).
Accomplishments:
• Accomplished annual growth of an average of 60% YOY.
Responsibilities:
• Managed a team of more than 80 persons in catering to Retail, Wholesale and B2B business (Samsung) and implemented effective sales strategies and promotional programs.
• Coordinated TV & AV and HA business in Egypt by leading the Marketing, Business Development and Sales based on projected market forecasts and other related factors.
• Catered to customers like Carrefour, B-Tech, Smart homes, Raya, Mobinil, Vodafone, National Bank in Egypt including Egyptian Army forces, Steinberger Hotel in Hurghada.
• Acquired business growth in Egypt in terms of Volume, M/S & Coverage and 31% No. 1 M/S (Dec 2012 GFK) starting from 15% in 2010.
Responsibilities:
• Led a team of 40 persons and managed various aspects of retail business, directs sales forecasting activities. Conducted market analyses to determine customer needs, price schedules, and discount rates.
• Set up, managed an effective channel network, and coordinated sales distribution by establishing sales territories, quotas, and goals as well as assigning sales territory to the sales representatives.
Accomplishments:
• Significantly enhanced business generation implementation of proper merchandising techniques and the dealer loyalty program and through personal contact with the major accounts.