Regional Senior Marketing Analyst
Americana Group
Total years of experience :4 years, 8 Months
-Designed & built the Head Office Marketing information system for all restaurant brands.
-Established a reporting tool for daily, weekly and monthly business overview.
-Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
-Established tools to evaluate and analyze products and categories performance and impact of cannibalization.
-Gathered data on competitors, analyzed their prices, sales, and methods of marketing and extended SWOT analysis for major competitors.
-Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
-Planed, developed, coordinated and participated in various marketing research activities to identify customer preferences and attitudes and to enhance products.
-Formulated and managed the annual marketing and advertising budgets.