Brand Manager
L'Oréal
Total des années d'expérience :3 years, 0 Mois
- Successfully launched Valentino Beauty in Egypt across retail and D2C.
- Developed and executed the brands’ online and offline activation strategies to deliver a consistent omnichannel vision.
- Oversaw media plans and closely monitored the KPIs and media spendings to achieve the optimal performance with the minimal budget.
- Put in place an e-retail strategy to further accelerate e-business and tap into an unrealized market.
- Initiated the first full-fledged advocacy plan for male fragrances in the division’s history and set in place a successful formula to be replicated in future campaigns.
- Developed the corporate marketing campaign and communication strategy for 2023.
- Managed the in-house marketing team to deliver communication material tailored to corporates.
- Identified the key corporate pains based on extensive research and created an action plan accordingly.
- Revamped the existing corporate communication material to better cater to their unique needs.
- Derived the key challenges and obstacles from existing market research and worked closely with the relevant teams on correcting said issues.
- Oversaw daily logistics for the different brands in the BAT FMC portfolio including Dunhill, Kent, Rothmans, Lucky Strike, Pall Mall, Viceroy, and Royals and developed and implemented strategic plans to drive growth and increase market share.
- Tracked and maintained the FMC BSE budget, carefully monitoring spending and ensuring investment in high ROI programs.
- Collaborated with the NPI team to launch new products in the market and create innovative 360 marketing campaigns based on the cycle plan.
- Conducted in-field market research among consumers to break down segmentation and understand purchasing drivers then analyzed the results to improve organizational performance.
- Created and presented launch plans for marketing campaigns to all relevant stakeholders, answering questions and articulating the ideas behind the strategies and the relevant goals.
- Spearheaded entire marketing campaigns from conception through completion, consulting with internal and external stakeholders to align on goals and strategies and coordinating related logistics to meet objectives.
- Devised effective and compelling content and slogans for various campaigns, product movies, websites, and other materials that drove audience engagement.
- Directed digital marketing for 4 different brands, creating forward-thinking campaigns that resonated with different and widespread audiences.
- Conducted competitive analyses for the restaurants, evaluating menu items, comparing prices, and studying competitors to determine opportunities in the market and areas for growth.
- Developed a mobile application user interface for one of the restaurants.
- Oversaw social media for the restaurants, creating content, engaging with followers, responding to questions, and driving brand cohesion.
- Collaborated with agencies on branding, PR, and content calendars to ensure alignment on goals.
- Successfully managed integration with multiple third-party platforms such as delivery websites and apps.
- Drafted all agency briefs and directed creative designs, promoting cohesion across materials and clear and concise messaging.
- Developed all branding materials with the goal of strengthening the company image and presenting a clear and united picture of the company.
- Briefed procurement on the campaign requirements, receiving samples from suppliers, negotiating quotations, ensuring the production of all campaign materials with the suppliers on a timely manner, and raising purchase orders.
- Spearheaded the internal branding of five branches, driving cohesion across the organization.
- Supervised the social media monthly plans.
- Created material for existing and potential partners and maintained regular communication to secure and maintain partnerships.
- Drafted and published press releases in newspapers, ensuring clear messaging that would resonate with the intended audiences.
- Monitored the media and tracked mentions of the organization, competitors, and the industry, and compiled the findings in an archive.
- Put together daily and weekly reports summarizing the most important news and shared them directly with the CEO and the leadership board.
- Served as an integral member of a CSR project with the Egyptian Food Bank.
- Formulated weekly reports to monitor and maintain the quality of the transportation services.
- Conducted interviews and led focus groups to gather feedback directly from users, as well as prepared and reviewed surveys before distribution and then gathered hundreds of responses.
- Tested the beta application for the bus service and reported findings to leadership with recommendations on improvements and areas of concern.
Activities and societies: Student Ambassador Awards and Honors: Magna Cum Laude - High Honors Holder of Dr. Aboul Fetouh Shahine Endowed Scholarship for Fall 2019 and Spring 2020