PRODUCT LEAD: DATA SERVICES
Airtel - Nigeria
Total years of experience :16 years, 10 Months
Ensure that Airtel’s data subscriber growth and revenue growth outpaces the competition.
Lead and implement the strategic plan for all data products and services
Develop and manage innovative data portfolio initiatives to meet data revenues target, data subscriber/penetration targets and Data usage targets
Manage partnerships with major players in the data space - Google, Facebook, Apple, OEMs etc to drive strategic business objectives.
Preparation of a product brief to Marcomms for developing internal and external communication strategy marketing campaigns
Documentation and training for customer support with respect to data products and services
Run U&R campaigns for data services targeted at carefully profiled customers. Ensure profitability of products by reaching the desired satisfaction of consumer.
Guarantee cross-functional cooperation and communication with other Departmental Managers in order to achieve time to market effectiveness and organizational efficiency.
Ensure that all processes are aligned with corporate and regulatory policies and Responsible for managing the data team.
Deep understanding of consumer behavior, social trends, technology changes, OTT services and trends, revenue generation, project management, solution design and integration and market / consumer requirements, team management. It incorporates a combination of these perspectives to generate business opportunities.
Commercial lead for the development of Airtel Business products and proposition from concept to launch, taking responsibility for conceptualization, scoping, implementation and operationalization.
Develop new products and services within the distinct Airtel Business brand and ensure effective hand-over to the segment management team and relevant in-life product managers.
Manage each in-life products and services on a profit and loss account basis, using financial performance data to make individual product investment and withdrawal decisions, proposing and implementing changes required to optimize performance.
Develop the standard for ensuring company wide operational readiness and go /no go decision gates for all product launches
Work with Segment teams and all stake holders to develop financial appraisal model as a decision gate prior to product development kick off
Use market gap analysis and segmentation data on the Nigerian enterprise solutions market to identify opportunities for additional products and services. Present compelling business cases for new products, demonstrating return on investment.
Work with all relevant stakeholder in the definition, impact assessments and development of new products.
Stake holders include but are not limited to IT, Networks, Legal and Regulatory, Marketing, Customer service, Supply chain, External vendors, HR, and Regional sales teams.
Carry out training needs analysis and deliver appropriate training to support every product launch
Effectively liaise with all relevant stake holders in analyzing competitor’s activities as well as relevant market development and proposing pre-emptive counter measures .
Ensure effective prioritization of product development activities and alignment of such to the overall SBU and company wide objective
Develop a product strategy that integrates customer research
and market analysis to identify features/initiatives that will
deliver strong business outcomes
Build consensus on the product roadmap strategy and priorities
across peer, cross-functional teams and leadership
Partner with design and engineering to develop and execute
against a data-backed roadmap while making trade-offs between
features and speed to market
Collaborate with analytics to define and analyze success metrics
for product features and initiatives.
Responsible for developing managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, acquisition and retention strategies, ARPU growth and working closely with senior managers to deliver exceptional winning products.
Product Strategy & Roadmap,
• Deliver the Innovation Strategy and roadmap in liaison with the respective business departments
• Lead in the development of Innovative solutions using various project management disciplines and product process .
• Provide professional input in collaboration with the product teams in origination, to Identify, validate and develop new products and service solutions for the Bank’s clients
• Lead channels creation strategies for each of the sectors; Corporate, SME and Public Sector. Assist with ideas and implementation of Market Penetration Strategies for Mass Market.
• Analyze, evaluate technology trends, review and develop product features to achieve product goals and enhance financial proposition in Africa
• Monitoring and proactively analyzing, on an ongoing basis all ideas from internal and external partners
• Lead professional input in detailed market research and analysis to understand changing landscape of financial innovation within the market place and globally that will aid in innovation across the Sectors.
• Product owner for Voice & data throughout the life cycle and ensure consistency with overall marketing and corporate strategy.
• Lead requirements, build the brief for the Market Research projects, review & report on competitors & rival products to better positioning.
• End to End Solution Delivery cutting across data and Postpaid Operational Issues, Participate in Cross-functional working teams, from Product Concept Document, Tariff pricing to User Acceptance Testing (UAT).
• Delivering Smart city Solution, Health Survey and Disease Monitoring Solutions, Agriculture and Farm Processing Solutions.
• Responsible for executing product strategies.
• managing product lifecycle, research products
• Customer requirements and working closely with all stakeholders.
• Business Case and Justification development
• In charge of User Acceptance test
• Provide an input to the development of the company’s customer related policies
• The company’s point of contact for dealing with complaints, queries and request for information from initial contact to resolution
• Inter phase between the company and subscribers.
• Up selling Value Added Services (VAS) and enhancing revenue.
• Optimum utilization and update of CRM Systems / tools
A thorough exposition to research methodologies and people management.
I had a Bachelor Degree in Sociology and I graduated with a first class , a GPA of 4.67/5.00. I maintained the best student from year 1 till the end of the academic programme. I won the Federal government scholarship in second year. And I served in various academic committee assisting younger collegues in academic matters. At the end of the programme, i emerged the Best Sociology graduating Student and Best Student in Medical Sociology