شريف شوقي

• Leadership & Vision: Setting the overall strategic direction of the company, providing visionary leadership, and
ensuring alignment across all departments to achieve long-term growth and success.
• Stakeholder Management: Representing the company to external stakeholders, including investors, board
members, and partners. Building strong relationships with key industry figures, clients, decision makers, society
figures and government officials to support business growth.
• Strategic Planning: Developing market strategies, coordinating with the Mercedes-Benz corporate team, and
overseeing national and international concept implementations.
• Financial Planning: Creating annual plans, financial forecasts, and setting sales, profit, and investment goals for the
company and departments.
• Customer Centricity: Ensuring a customer-focused approach across all areas of the business. This includes
monitoring customer satisfaction, addressing concerns promptly, and implementing strategies to enhance the
overall customer experience and loyalty.
• Sales & After-Sales: Overseeing the sale of vehicles, financial services, and after-sales services, ensuring profitability
and customer satisfaction.
• Marketing: Monitoring market trends, competitor activities, and ensuring effective advertising campaigns and
customer data analysis to maintain the companys image.
• Human Capital: Handling planning, recruitment, employee development, and ensuring a positive work
environment. Managing salaries, bonuses, and ensuring the implementation of training programs.
• Organization & Operations: Delegating tasks, ensuring clear roles and responsibilities, and optimizing customer
service. Complying with safety regulations and maintaining operational efficiency.
• Quality Management: Ensuring that all processes and standards are met and continuously improving business
processes.
• Procurement & Asset Management: Managing building plans, service providers, and maintaining business
equipment.
• Accounting/Controlling: Ensuring the companys accounting system meets statutory regulations, overseeing
financial statements, payroll, and managing credit control systems.

Key Profile:
• Full P&L accountability for all sites, optimizing dealership profitability through budgeting, financial forecasting & expense management
• Drive customer centric actions to enhance satisfaction, NPS and customer loyalty resulting in customer retention & increased repeat business.
• Lead and maximize overall performance across New Cars, Used Cars, Aftersales services, Spare Parts, Accessories, Dealer & Network development.
• Analyze KPIs across sales marketing, aftersales, and preowned departments to identify areas for improvement and growth opportunities.
• Implement strategic initiatives and marketing campaigns to enhance business performance, drive revenue growth, increase market share & achieve sales targets.
• Champion digital transformation initiatives to improve operational efficiency and customer engagement.
• Conduct regular performance reviews and provide constructive feedback to direct reports to support business and professional growth.
• Monitor market trends and customer preferences to adapt dealership strategies, accordingly, ensuring alignment with market demands.
• Lead a team of 15 direct reports across 5 sites fostering empowerment, development and effective delegation.
• Demonstrate leadership by example, actively engage in frontline operations and upholfing best practices.
• Ensure adherence to the brand standards and requirements.
• Cultivate cooperative work environment that encourages recognition and continuously challenge employees.
• Setting the standards for integrity, ethics, and job performance.
• Ensure compliance with company mission, vision, values, and all relevant Government regulations. Major Contributions:
• Achieved 200% of Sales target (Units & EBIT) in the first year.
• Aftersales profitability in the first year closed with 110% of budget.

• Full P&L accountability for all sites, optimizing dealership profitability through budgeting, financial forecasting
& expense management
• Drive customer centric actions to enhance satisfaction, NPS and customer loyalty resulting in customer retention
& increased repeat business.
• Lead and maximize overall performance across New Cars, Used Cars, Aftersales services, Spare Parts,
Accessories, Dealer & Network development.
• Analyze KPIs across sales marketing, aftersales, and preowned departments to identify areas for improvement
and growth opportunities.
• Implement strategic initiatives and marketing campaigns to enhance business performance, drive revenue
growth, increase market share & achieve sales targets.
• Champion digital transformation initiatives to improve operational efficiency and customer engagement.
• Conduct regular performance reviews and provide constructive feedback to direct reports to support business
and professional growth.
• Monitor market trends and customer preferences to adapt dealership strategies, accordingly, ensuring alignment
with market demands.
• Lead a team of 15 direct reports across 5 sites fostering empowerment, development and effective delegation.
◦ Demonstrate leadership by example, actively engage in frontline operations and upholfing best practices.
• Ensure adherence to the brand standards and requirements.
• Cultivate cooperative work environment that encourages recognition and continuously challenge employees.
• Setting the standards for integrity, ethics, and job performance.
• Ensure compliance with company mission, vision, values, and all relevant Government regulations.
Major Contributions:
◦ Achieved 200% Sales target (Units & EBIT) in the first year.
◦ Aftersales profitability in the first year closed with 110% of budget.

Key Profile:
• Spearheading the formulation and execution of Mercedes-Benz nationwide operational strategy.
• Overseeing the performance management of sales, marketing and aftersales across the dealership network.
• Conducting regular performance evaluations of all departments.
• Leading domestic distributorship network (7 sites) and managing it according to best practices.
• Create diverse financial offers, schemes, marketing & partnerships with banks and finance houses to facilitate customers experience.
• Providing strategic advice to Board/Shareholders discussions in support of business profitability.
• Participate in the selection of target customer segments then execute the appropriate go-to-market methods.
• Initiate CKD & SKD production agreements with OEMs for New Brands Acquisitions including BP discussions & Contracts execution, negotiate contracts and close business agreements to maximize profit.
• Expand market reach, create a stable top tier suppliers and vendors and position the Company for external long-term strategic partnerships.
• Ensure effective and best use of Company resources and assets.
• Drive business growth, sales, marketing & aftersales customer satisfaction and market share.
• Managing operations across 7 sites & OEM to conduct thorough operation reviews, planning & SOPs.
• Pioneering new EV ventures in the Egyptian market including government agreements.
• Developing Business Plans, financial projections to achieve growth and profitability of future agencies awards.
Major Contributions:
• Been appointed as Natquic board member in 6 months time and drove the business unit to double revenues in 1 year.
• Signed an agreement with the Egyptian government on Assembly and Distribution of EVs in the country
• Acquisition of New brands and set up dealership network.
• Expanded Mercedes-Benz business to a new territory in new Cairo.

• Spearheading the formulation and execution of Mercedes-Benz nationwide operational strategy.
• Overseeing the performance management of sales, marketing and aftersales across the dealership network.
• Conducting regular performance evaluations of all departments.
• Leading domestic distributorship network (7 sites) and managing it according to best practices.
• Create diverse financial offers, schemes, marketing & partnerships with banks and finance houses to facilitate
customers experience.
• Providing strategic advice to Board/Shareholders discussions in support of business profitability.
• Participate in the selection of target customer segments then execute the appropriate go-to-market methods.
• Initiate CKD & SKD production agreements with OEMs for New Brands Acquisitions including BP discussions &
Contracts execution, negotiate contracts and close business agreements to maximize profit.
• Expand market reach, create a stable top tier suppliers and vendors and position the Company for external
long-term strategic partnerships.
• Ensure effective and best use of Company resources and assets.
• Drive business growth, sales, marketing & aftersales customer satisfaction and market share.
• Managing operations across 7 sites & OEM to conduct thorough operation reviews, planning & SOPs.
• Pioneering new EV ventures in the Egyptian market including government agreements.
• Developing Business Plans, financial projections to achieve growth and profitability of future agencies awards.
Major Contributions:
◦ Achieved 99% customer satisfaction in the first year.
◦ been appointed as Natquic board member in 6 months time and drove the business unit to double revenues
in 1 year.
◦ Signed an agreement with the Egyptian government on Assembly and Distribution of EVs in the country
◦ Acquisition of New brands and set up dealership network.
◦ Expanded Mercede-Benz business to a new territory in new Cairo.

Key Profile:
• Manage the overall Company budget and ensure meeting the same through achievement of sales and After-sales targets while working within the budgeted expenses.
• Manage & support the entire team directly in the Capital and 2 other cities in activating their retail - Service, Parts turnover ensuring meeting KPIs Volume, Conversions, Test drives, Orders, Utilization, Productivity, Labor recovery rate, net sales, other sales & sold hours.
• Develop F&I products, processes, and procedures.
• Define marketing strategy to meet the desired revenue target and the dealership budget.
• Ensure marketing activities are executed as per plan and track their ROI targets.
• Responsible for all aspects related to Finance, P&L, Aftersales Utilization., Absorption rate, Sales & Marketing activities, Principals Relationship Management, Planning and ordering.
• Deliver on revenue and profitability targets.
• Decide vehicle model configuration/quantity and recommend ordering of the same.
• Optimize expenses as per the budget parameters.
• Conduct Appraisals and performance reviews for Sales, After-sales reception and workshop.
• Decide on pricing labor cost / gross margins and maintaining profitability key outputs.
• Ensure individual and the overall Divisions targets are met.
• Plan, budget and introduce new price packages/special offers to stimulate sales.
• Ensure high retail and service standards are maintained to ensure customer satisfaction and high NPS.
• Serve as escalation point for customers / product issues with regards to Service, Parts and Manufacturer defects.
Major Contributions:
• Raised the CSI & NPS in service department from 69% to 89% and the NPS to 85%
• Elevated JLR and MG retail sales from 250 to 350 units and 800 to 2900 units in 2019 and 2020.
• Increased the service and parts profitability by 20% McLaren, Lamborghini, Bentley, Bugatti, Al Wajba Motors, Doha, Qatar

• Manage the overall Company budget and ensure meeting the same through achievement of sales and
After-sales targets while working within the budgeted expenses.
• Manage & support the entire team directly in the Capital and 2 other cities in activating their retail - Service,
Parts turnover ensuring meeting KPIs Volume, Conversions, Test drives, Orders, Utilization, Productivity, Labor
recovery rate, net sales, other sales & sold hours.
• Develop F&I products, processes, and procedures.
• Define marketing strategy to meet the desired revenue target and the dealership budget.
• Ensure marketing activities are executed as per plan and track their ROI targets.
• Responsible for all aspects related to Finance, P&L, Aftersales Utilization, Absorption rate, Sales & Marketing
activities, Principals Relationship Management, Planning and ordering.
• Deliver on revenue and profitability targets.
• Decide vehicle model configuration/quantity and recommend ordering of the same.
• Optimize expenses as per budget parameters.
• Conduct Appraisals and performance reviews for Sales, After-sales reception and workshop.
• Decide on pricing labor cost / gross margins and maintaining profitability key outputs.
• Ensure individual and the overall Divisions targets are met.
• Plan, budget and introduce new price packages/special offers to stimulate sales.
• Ensure high retail and service standards are maintained to ensure customer satisfaction and high NPS.
• Serve as an escalation point for customers / product issues with regards to Service, Parts and Manufacturer defects.
Major
◦ Raised the CSI & NPS in service department from 69% to 89% and the NPS to 85%
◦ Elevated JLR and MG retail sales from 250 to 350 units and 800 to 2900 units in 2019 and 2020.
◦ Increased the service and parts profitability by 20%

Key Profile:
• Develop and deliver the annual business plan agreed on with the OEM in terms of target letter, retail units, aftersales targets, gross margin and profit.
• Forecast a weekly sales activity report with all details and test drive log to the regional office.
• Set national Parts / Accessories and other After Sales Post marketing and Commercial Programs.
• Implement national sales and programs by developing field action plans.
• Managing the full retail process for all the sales team from prospecting to conversion.
• Attending all McLaren track and non-track events to host existing customers and generate new prospects.
• Enhance existing and new sales channels, ATL, BTL, general calls, social media, print and newspaper.
• Force tactical campaigns that actually work with GCC customers.
• Monitor the customer satisfaction surveys and mystery shop results.
• Hire, evaluate, motivate and train the sales team.
• Conduct weekly sales meeting to follow on target achievement, CSS, MS scores.
• Actively generate leads for Drive, Roadshows, Track and Non-Track event experiences.
• Define and manage communication processes with prospecting customers of Pure McLaren.
• Develop and execute annual Marketing plan according to the budget planned.
• Generate positive exposure for the various experience loyalty programs and the McLaren brand in line with the overall communications strategy.
• Handle the launch of new products and or new models in the market.
• Apply best practice among the regions.
• Create a monthly report with all business KPIs to be discussed with the GM & Shareholders.
• Hold responsible of all the trade-in deals to drive the business forward.
Major Contributions:
• Spearheaded the acquisition of Koenigsegg brand.

• Develop and deliver the annual business plan agreed on with the OEM in terms of target letter, retail units,
aftersales targets, gross margin and profit.
• Forecast a weekly sales activity report with all details and test drive log to the regional office.
• Set national Parts / Accessories and other After Sales Post marketing and Commercial Programs.
• Implement national sales and programs by developing field action plans.
• Managing the full retail process for all the sales team from prospecting to conversion.
• Attending all McLaren track and non-track events to host existing customers and generate new prospects.
• Enhance existing and new sales channels, ATL, BTL, general calls, social media, print and newspaper.
• Force tactical campaigns that actually work with GCC customers.
• Monitor the customer satisfaction surveys and mystery shop results.
• Hire, evaluate, motivate and train the sales team.
• Conduct weekly sales meeting to follow on target achievement, CSS, MS scores.
• Actively generate leads for Drive, Roadshows, Track and Non-Track event experiences.
• Define and manage communication processes with prospecting customers of Pure McLaren.
• Develop and execute annual Marketing plan according to the budget planned.
• Generate positive exposure for the various experience loyalty programs and the McLaren brand in line
with the overall communications strategy.
• Handle the launch of new products and or new models in the market.
• Apply best practice among the regions.
• Create a monthly report with all business KPIs to be discussed with the GM & Shareholders.
• Hold responsibility of all the trade-in deals to drive the business forward.

Key Profile:
• Ensure the Company obtains its objectives, meeting ordering quotas, gross margins and Targets through planning, organizing, coordinating and measuring performance.
• Prepare and manage an annual operating budget for the department.
• Develop an integrated marketing strategy tactical and non-tactical campaigns, promotions, and plan for each quarter to achieve the annual sales target; and monitor their ROI.
• Responsible for a regular market survey and evaluating customers and marketplace to identify what are the customers needs and requirements.
• Entrusted with responsibility of identifying reliable business partners, developing relations with them to expand distribution across foreign markets including direct contact, media, PR and online social media.
• Hire, coach, motivate, guide and evaluate the performance of the sales staff.
• Review and drive and activities of the sales executives, appointments, test drives, sales quotes and conversion.
• Plan for new product launches through appropriate media channel, print, television, radio, mobile technology, social networking, etc
• Monitor and report KPIs, actual spending with break-ups on various activities to General Manager.
• Handle the PO department beside the new car business.
Major Contributions:
• Took the dealership to be ranked as #1 on the Middle East and Africa in achieving sales target.

Key Profile:
• Develop and achieve the annual volume target and gross profit per unit.
• Establish sales objectives by forecasting and developing annual sales for the Russian market.
• Maintain product mix, and gross margin by keeping up with supply and demand, changing trends, economic indicators, and competitors.
• Maintains sales force by recruiting, coaching, motivating, and achieving results with sales executives.
• Conduct sales performance review meetings to increase sales.
• Responsible for imparting highly effective trainings to all Sales consultants and their supervisors.
• Develop incentives, F&I product promotions and offers.
• Achieve trade-in targets.
• Maintain delivery standards of Porsche when delivering cars to customers.
Major Contributions:
• Recipient of the Top Achiever award in the year 2012 on 15% increase in retail units.
PREVIOUS EXPERIENCE

• Develop and achieve the annual volume target and gross profit per unit.
• Establish sales objectives by forecasting and developing annual sales for the Russian market.
• Maintain product mix, and gross margin by keeping up with supply and demand, changing trends,
economic indicators, and competitors.
• Maintains sales force by recruiting, coaching, motivating, and achieving results with sales executives.
• Conduct sales performance review meetings to increase sales.
• Responsible for imparting highly effective training to all Sales consultants and their supervisors.
• Develop incentives, F&I product promotions and offers.
• Achieve trade-in targets.
• Maintain delivery standards of Porsche when delivering cars to customers.