Senior Manager
nordcloud
Total years of experience :16 years, 0 Months
- Consultative Selling of Cloud based Integration/Middleware/Analytics Products (TIBCO, MuleSoft, Cleo, Informatica, Salesforce), ERP (SAP, Oracle, MS Dynamics), EAM (IBM Maximo) consultancy, and Information and Cyber Security Solution and Services
- Build and develop sales within the GCC countries
- Outline annual sales strategy and execution plan for MENA eSolutions
- Introduce new revenue streams and strengthen existing client and partner base (TIBCO, MuleSoft, Cleo, Solace, Informatica)
- Identify new technology partners to cooperate within GCC
- Identify trends in the marketplace and ensure effective positioning (iPaaS, IoT, Digital Transformation)
- Recruitment of Sales and Pre-Sales resources
- Enhance MENA eSolutions image as a leading EAI/Middleware/IT solutions provider in the region
Prepare Got-to-Sales strategy for company to enter Central Asian markets. Cover all aspects of Market planning and execution starting with a budget of $100k and growing the company to $500k revenue with branding activities.
Design and delivery of nationwide retail sales campaigns engaging 25 distributors across 8 different cities achieving above target sales (>18%). Launch “Fits in the pocket” campaign for the high-end product portfolio.
Produce a below the line sales plan for the company exceeding company sales targets by over 15%.
Build an online social community across Facebook, Twitter, Web to increase product and brand awareness (PPC, SEO), resulting in sales of more than 10, 000 units within an bi-annual sales cycle. Provide potential leads to sales through CRM.
Use qualitative/quantitative research (Google surveys, Survey Monkey) for consumer segmentation and to measure and increase consumer engagement score by 28 points at the end of 2015.
Lead marketing team of around 15 people managing budgets in excess of $50 million. Work on multiple marketing functions to manage high-to-mid-end mobile phone and tablet portfolio of around 30 products.
Responsible for all branding, above and below the line channels for high-to-mid end portfolio, delivering 14% year on year sales growth through quality marketing campaigns.
Engage consumers in digital/social media channels through PPC, SEO & Analytics increasing Galaxy brand awareness by 27%. The increase in brand awareness becomes highest in company’s history.
Use Market Intelligence framework (R, SPSS, Regressions, Big data mining) to forecast S/P market of 1.2B devices and growing. Perform competitor analysis / pricing assessment through IR, earning releases, price and promotions.
Decreasing campaign cost by engaging on high ROI channels eventually reducing CPS by 15%.
Content and communication material for trade shows (MWC, CES) and through media, ad, PR agencies increasing business to business engagement by 14 points in 2014.
Design and delivery of quality, targeted direct marketing programs (structured newsletters, fliers, emails) increasing average response rate by >20%. Lead market automation activities (Hubspot, Oracle Eloqua) and contents.
Take responsibility of Samsung mobile product categories (Smartphones, Tablets) in B2B (Chipset manufacturers, OEM/ODMs) and B2C environments. Launch of our marketing campaigns saw sales going up by 14% - highest increase compared to last 5 year.
Lead above the line campaigns, such as Galaxy Blue, increasing spontaneous brand awareness by over 22%
Understanding consumer preferences (price bands, consumer segments, product categories) resulting 30% increase in response through campaign optimization.
Promote brands/ products to increase shelf space and visibility across retail outlets. Our retail marketing efforts increased Samsung market share by 18%, engaging more than 80m customers.
Work on Global SCM to suggest best product mix and channels to ensure 27% increase in Galaxy brand awareness.
Communication briefs for media buying agencies securing prime positions in media, new media launches, new store launches; Campaign “The next big thing is already here” delivered double digit growth to brand metrics.
Achievement: Promoted to Senior Marketing Manager within 1 year of joining the business.
Defined sales strategy and built management processes for a client with 120M active mobile users. Expand user base to 200M active users, bringing in additional revenues of €1.6million within 9 months.
Manage a marketing project that scales to 5 different geographies. Set new market communication process within 6 months which saw 17% increase in our ROI. Get proficient with agile project management and scrum tools.
Work on marketing framework, re-engineer to get it more focused for both online and offline market practices
Design project plan (project charter, scope) and work breakdown structure that can deliver real step change to marketing delivering 20% sales growth and cost optimization
Stakeholder analysis, work with project sponsor on annual budget and define brand strategy
Led consulting club activities for the class and became runner-up of venture capital competition. Example subject: ‘Pricing strategies’ course included pricing audit of two businesses and transform pricing from ‘cost’ and ‘competitor’ based to ‘earned value-based’ pricing. Increase revenue by 1% through pricing. UK Consulting project with AstraZeneca to design a framework to evaluate company’s digital services. International Business Project with Greene King to increase market share in Brazil. International Exchange program at Fisher Business School, Ohio State University in US (Sep-Dec 2011)
High Honor degree and full scholarship
