General Manager
Moka General Trading LLC
Total years of experience :16 years, 4 Months
Full responsibility of the company including P&L, budgeting, resource allocation and planning, process improvement, warehouse operations and supply chain management, sales and marketing, health & safety, quality management and talent development, growth strategy with direct report and accountability to the Board of Directors and Shareholders.
Other positions held within the same company and notable impact within the organization during such tenure:
2002: Secretary; 2003: IT Engineer; 2004-2005: Sales Engineer & Export Sales; 2008-2016: E-Commerce Manager; 2010-2016: Human Resources Manager; 2014-2016: Lead Auditor, ISO 9001, ISO 14001, BSOHSAS 18001
Revised the filing system, digitized the company, and implemented online web services (2002) resulting to a reduced cost of operation and value-added services to customers
Achieved the highest sales of coffee & coffee equipment, introduced new clients ranging from five-star hotels, government, corporate offices, and direct consumer (2004-2005) in the GCC & Middle East region
Trained other Sales Executives and end users with regards to the technical specification, proper usage and maintenance of espresso machine and related equipment
Planned, developed, and launched the E-Commerce business of the company in 2009 reaching 3% overall sales in the first year of operation, year on year growth thereafter (2008 onwards)
Recovered Euro 70K detected from an accounting mistake by the supplier (2008, accidental discovery while studying the accounting books and statistical data for E-Commerce implementation)
Recovered Euro 200K from the supplier for retail vs wholesale account management discrepancies (2008, task assignment, meeting held with the supplier’s Group CFO defending the company’s position; money was credited immediately)
Introduced and implemented Salesforce.com CRM (Customer Relationship System) to the company for efficient client management (2009). It also resulted in predictive sales that impacted forecast and budgeting efficiency.
Planned, hired, and developed talents within the company achieving an improved average retention rate of 80% as compared to the previous record of 60% (2012)
Spearheaded and implemented ISO 9001 Quality Management System, ISO 14001 Environmental Management System & BS OHSAS 18001 Occupational Health & Safety Management System issued by BSI (The British Standards Institution) achieving an impressive 0 non-conformities on external audits by BSI during my whole tenure
Retail Brick & Mortar: Godiva, Neuhaus, Segafredo Zanetti Espresso
E-Commerce: Chocolate, coffee, coffee machine and equipment including brands such as Godiva, Caffitaly, Neuhaus, Segafredo
Wholesale Clients: Emirates Airlines, Jet Airways, Jumeirah Group, Rotana Group, Major 5* Hotels, Dubai World Trade Centre, UAE Government and Ministries, GEMS Education, Alokozay, Dubai Duty Free, Carrefour and other clients in similar standing
Brands managed: Godiva Chocolatier, Neuhaus, Segafredo Zanetti, Segafredo Zanetti Espresso, Caffitaly, eCaffe, Saeco, Saeco Vending, Bunn, Urnex
Cooperation: Belgian Business Council UAE, Belgian Business Club
Events participation: Weddings by WTC, Gitex VIP Lounge, Gulfood, SIAL Middle East, Belgian Business Council events, etc
Dual role held alongside E-Commerce Manager position
In-Charge of ensuring that the whole Middle East regional sales and functions are performed in a timely and accurate manner.
In-Charge of handling Tenders and Tender support/assistance for the whole Middle East and North Africa Region conducting the whole process from assessment of the requirement up to finalization of the bid for submission.
Responsible in the smooth flow of the Sales Department by creating a systematic and quality approach towards continuous improvement in observance to the ISO 9001 Quality Assured Firm Certification.
Liaise with the Technical Manager, Logistics Co-ordinator, Operations Manager and Workshop Supervisor to make certain that all offered products and services are in line with the requirement of the client.
Collaborate with the CRM Implementation Manager for the report preparation directed to the Global Management and Vice President of MENA region.
Delegated as CRM “Support Administrator” for the MENA region
Evaluate customer drawings and translate it to production
Edit gerber data using Orbotech XPert 1700 software in Unix platform according to the specification set to produce single, double and multi-layer printed circuit boards
Develop scripts in Orbotech XPert 1700 software to speed-up the editing process thus observing accuracy and efficiency at work
Responsible in maintaining the proper storage of files to ensure that there will be no lost data and projects
This is a highly accurate job and there’s no room for a mm of error