shibangee dhar

. Brand Analysis: Cadbury Dairy Milk Sector: FMCG – Confectionery Focus Areas: Marketing Evolution, Digital Campaigns, Brand Repositioning, Social Media Engagement Key Highlights: • Traced Cadbury’s brand journey from its inception in 1824 to its ownership by Mondelez. • Analyzed the transition from a child-centric brand to a symbol of generosity with campaigns like “Glass and a Half,” “Asli Swad Zindagi Ka,” and “#SayThankYou.” • Showcased digital strategies including campaigns across Facebook, Instagram, YouTube, and Twitter with millions of followers and high engagement. • Evaluated the integration of purpose-driven marketing, such as the “Mum’s Birthday” TVC and Glass & Half pop-up store concept. Skills Applied: ✔ Brand storytelling ✔ Digital and social media marketing ✔ Cultural repositioning Apple Inc. – Global Business Strategy *Key Highlights:* * Conducted an in-depth *PESTLE analysis* on Apple in the U.S., identifying regulatory challenges and innovation-driven opportunities. * Applied *Resource-Based View (RBV)* and *VRIO* frameworks to assess Apple’s competitive advantages in R\&D, branding, and product design. * Proposed a strategic recommendation for *collaborative R\&D partnerships* to accelerate innovation while minimizing cost and risk. * Demonstrated understanding of global strategic alternatives, including sustainability initiatives and service expansion. *Outcome:* Delivered a professional and actionable strategic roadmap for Apple's U.S. operations, showcasing strategic thinking, research ability, and business foresight.