Shiela Marie Penuliar, Marketing/Admin Head

Shiela Marie Penuliar

Marketing/Admin Head

Prestige Real Estate

Location
United Arab Emirates - Dubai
Education
Master's degree, Masters in Development Communication
Experience
10 years, 3 Months

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Work Experience

Total years of experience :10 years, 3 Months

Marketing/Admin Head at Prestige Real Estate
  • United Arab Emirates - Dubai
  • May 2011 to February 2013

I. MARKETING:
I was material to the institution and creation of our CRM system.
I have authored the articles in our website and in our marketing materials.
Writing is my passion, and to date, I remain an editor to the press releases of our Managing Director in various publications i.e. that of The National, Property Weekly etc.
I have established contacts valuable to the company and continue to grow the same through the staff.
I have created the following systems and manage these systems through the staff:
• Rating System for Listings
• Sources of leads that are specified in the CRM
• Orders vs Sales Tracking
• Marketing Collateral Monitoring
• Microsites Monitoring
• Prestige Website Monitoring
• Facebook and Twitter Updates Monitoring
• Gulf News Extraction
• Tracking Systems
• CRM Notification for Activation
• Identifying False Leads
• Extraction of Leads vide CRM
• Database auto-classification and extraction
• CRM Support Notification
• Acknowledgment emails for inquiries
• Lead Source Classification via CRM



II. HR:
I have instituted the following from nothing and have continues to manage these through the staff with strict measures:
• 201 Files
• Efficient Visa Process Monitoring Schemes
• Training Checklists
• HR Document Checklists
• VL/SL Monitoring
• WPS Checklists
• RERA Monitoring System
• FAS (Fixed Assets and Supplies) Monitoring
• Exit Lists
• Daily Time Records
• Gratuity Checking


III. MANAGEMENT PROPERTIES
I have devised and continually to maintain the following:
• Clearing Systems
• Tracking Systems
• Filing Systems
• Library Systems for documents and items i.e. POAs, Files, Keys
• Buying Checklists
• Contact Sheets
• Acquisition Checklists
• Selling Checklists

IV. RETAIL SHOPS
I have opened the retail shops of management, namely: On The Run and Subway 51304 (Metro Station)
Amongst the things done to establish the shop are as follows:
• Hiring of the staff
• Establishment of suppliers and linkages with them.
• Overseeing of the administrative aspect of the shop
• Continuous creation of marketing schemes to increase the sales.

SALES MANAGER at AWEBCO FZ LLC
  • United Arab Emirates
  • April 2007 to May 2011

• Conceptualization of events and promotional activities for clients to ascertain achievement of sales and marketing goals i.e. marketing collaterals, events etc.
• Planning & coordination with clients, suppliers and the team for actual implementation
• Preparation of media plans for the client based on budgets
• Copywriting, proofreading and editing of newsletters and website content
• Creation of taglines for clients
• Facilitation of accounts through the keeping of proper records
• Issuance of quotes and invoices

Advertising Coordinator at SM Department Store
  • Philippines
  • February 2004 to March 2007

• Conceptualization, implementation and supervision of promotional activities and events for the branch
• Direct coordination with head office for the approval of media plans based on approved budgets
• Coordination with media companies for the release of advertisements, and suppliers for events
• Monitoring and analysis of sales results after promotions

External Marketing Coordinator at Informatics
  • Philippines
  • September 2003 to February 2004

Liaison with local government officials of different localities for them to patronize the school for the upgrading of local officials’ computer skills

SALES & MARKETING MANAGER at Cordillera Today Publishing, Baguio City
  • Philippines
  • December 2002 to August 2003

• Managed a group of sales people, and ensured that the group was able to hit targets
• Conceptualized promotional activities for the paper to increase in readership and circulation
• Established 'Baguio Classifieds' paper containing only classified ads based on the observation that most people buy weekly papers on the basis of opportunities gained


Skills/Qualifications relevant to the position being applied for: • Outstanding written and oral communication skills (Fluency in the English)
• Passion to help each company entered grow
• Exceptional client servicing skills
• Adept in the use of the computer (MS)
• Willingness to work with a team
• Can work with much pressure with and without supervision
• Ability to mentor and train colleagues, subordinates and clients
• Good monitoring and records management skills
• Good sense of fashion
• An advocate of submission to authority
• Good stewardship

Education

Master's degree, Masters in Development Communication
  • at University of the Philippines (OU)
  • March 2009

My course is founded on using communication as a tool and as a means to help underdeveloped countries prosper. I therefore chose to write a thesis that could help the future workforce of my country. It was focused on enhancing the Educational system in the Philippines. Through which, I have urged the authorities to increase the qualifications and requirements of aspiring teachers/educators in the Philippines in order to produce 'quality' students.

Bachelor's degree, PHARMACY
  • at Saint Louis University
  • January 1998

BS PHARMACY - Saint Louis University (1993 - 1998) HISTORY of EXTRA-CURRICULAR ACTIVITIES:

Specialties & Skills

Marketing Solutions
Events Organizer
Advertising Campaign Management
Editing Newsletters
Content Writing
Administration Skills
Marketing and Advertising
Content Writing
DATABASE
MARKETING

Languages

English
Expert

Memberships

Club Member - PINES CITY TOASTMASTERS CLUB, Baguio City, Philippines
  • Member
  • January 2007

Hobbies

  • Horseback Riding; Singing; Engaging in Professional Debates; Writing
    Gaining the position as Vice President for Marketing – PINES CITY TOASTMASTERS CLUB, Baguio City, Philippines (2007)