Shilpa Lakhanpal

• Leasing & Re-leasing of mixed use developments of DIP(currently handling Sunset Mall, offices).

• Prepares and implements leasing and marketing plans and strategies so as to exploit the current market demand and generate future demand for the retail leasing business in order to achieve or exceed projected units and revenue target.

• Prepares a target list of the prospective customers, both local and international suitable for the type of properties available for leasing in the company profile, assess their due diligence, invites them to a presentation of videos, drawing, models etc in order to generate interest in the property and work towards sales closure to meet revenue targets.

• Organizes market survey of current demand, customer’s choice, types, size, and location of the properties and ensures necessary change recommendations are submitted to the Development Department to meet customer’s choice. Also obtains information on competitors pricing policy, property specifications so as to revamp the company pricing policy and strategies to effectively position the property against the competition and enhance market share.

• Participate to the lease agreements upgrading if required and provide assistance on legal documents.

• Participate in the leasing advertisement materials conception in liaison with the Leasing, Operations and Marketing department.

• Participate in leasing tools concept such as brochures, leaflets, advertisements, promotions and web-sites with Marketing Manager.

• Dispatch the leasing leaflets in targeting the right audience, as per data base.

• Establish monthly leasing reports and statistics (leasing status per property).

• Co-ordinate for follow-up on fitting-out works (retail and office tenants).

• Co-ordinate with the Operations Manager for tenants vacating progress etc.

• Attend management meetings and update with leasing progress.

• Coordinated the Leasing of Retail, Flagship, Anchor and Food & Beverage outlets.
• Prepared the leasing plans, tenancy mixes and financial budgets.
• Drafted Lease Proposals and followed up with prospective retailers and operators.
• Coordinated with legal, finance, tenant coordination and development departments.
• Followed up with existing brands and retailers and undertook research and market surveys for new concepts in UAE and International markets.
• Actively involved in the lease renewals of The Dubai Mall.

• Leasing and marketing of retail establishments of DLF
• Determine the retail mix & zoning plan for leasing of various retail projects of DLF Ltd.
• Conceptualization and introduction of new Retail - Real Estate Products.
• Developing Project Launch Strategies, Business Model, Pricing Feasibility, Net Realization, Tenant Mix etc.
• Preparing annual Budget plans.
• Day to day interaction with marketing support functions: Finance - Managing product costings, pricing and payments of brokerage, Legal - Drafting case specific lease documents, addendums etc., Projects - Working closely with the projects team(architect, engineers etc.) to achieve the desired product, Advertising agency - Action on marketing briefs, adherence to timely delivery, development of marketing collaterals like brochures etc. Fit out - Co-ordination of the fit out of shops, in conjunction with the Mall projects team and the clients, to ensure timely completion of fit outs
• Identifying revenue opportunities through internal and external signages.
• Interaction on regular basis with Brands countrywide to understand their plans for retail outlets.
• Competition Analysis - Malls, Pricing, Location, Tenant Mix etc.
• Coordination and interaction on daily basis with brokers, channel partners and International Property Consultants.
• Regular interaction with the Promoters, Head - Leasing, V.P - Marketing.
• Managing market researches, analyzing consumer trend and conducting market mapping, competitor brand & market analysis, AC Nielson data analysis, quarterly and annual brand review presentations.