Shimaa Abdelhamid

I work with a wide range of Saudi online stores across different sectors, with a strong focus on user experience and content tailored to the rapidly growing Saudi digital market. I have helped these brands build a strong presence that connects their e-commerce platforms with social media channels, enhancing audience awareness and trust in the brand.
Alongside the commercial sector, I have experience collaborating with non-profit organizations in the Kingdom by developing educational content and digital campaigns aligned with Vision 2030 and the growing role of the non-profit sector under the National Center for Non-Profit Sector. My role centers on crafting clear, human-driven messages in simple, accessible Arabic that resonate with Saudi audiences, while taking into account social and ethical values in the content of associations and community initiatives.
I plan and execute integrated content strategies that include writing for e-commerce stores, building core campaign concepts, managing social media accounts, and enhancing the visitor journey from the first ad through to purchase completion or engagement with the initiative. I also continuously monitor campaign performance and base my decisions on data and analytics to improve outcomes, increase engagement and sales, or achieve the objectives of official entities and associations, while fully complying with regulations and guidelines in the Kingdom.

With extensive experience leading digital marketing and content strategies across major Arabic companies such as Hsoub, the owner of the largest freelancing platforms Khamsat and Mostaql, I bring a proven ability to craft impactful messages and build inspiring digital presence across diverse brands.

Throughout my career, I have:

- Led digital marketing initiatives that produced hundreds of articles, enhanced SEO, and increased brand visibility.

- Translated complex ideas into clear, engaging narratives tailored to target audiences.

- Managed multi-disciplinary teams—including design and product development.coordinating projects that strengthened brand identity and audience trust.

- Utilized tools such as Google Analytics, Meta Insights, SEMrush, and WordPress to analyze performance and optimize campaigns.

- Balanced creativity with precision to ensure every piece of content reflects strategic objectives.