shimaa omer

Marketing Specialist at Clouds Line for Information Technology (Basmtak HR)

• Saudi Arabia - Riyadh
• My current job since February 2023

- Successfully executed and managed over 15 Google Ads campaigns with diverse approaches, consistently achieving high Return on Investment (ROI). and reaching a CTR of 17.5%!

- Executed and managed campaigns on Meta and Twitter Ads platforms, staying updated with the latest trends and updates.

- Monitored ad and creative performance, optimizing overall campaign performance!
Developed comprehensive marketing plans and
strategies, including content creation for all social media channels and ad copies, ensuring alignment with organizational goals and target audience preferences!

-Implemented audience generation strategies through paid ads and retargeting using email marketing and WhatsApp broadcasting platforms such as Mailchimp and Response.io,

- Effectively engaging with prospects and driving conversions!

- Handling the activities related to planning and executing the company's exhibitions in coordination with the concerned parties nationally and internationally, including handling all tasks related to marketing materials preparations. .( HRSE 2023- Riyadh, Gitex Global 2023- Dubai )!

-Utilized Monday CRM and automation tools to streamline marketing workflows, improving efficiency and productivity and prepared regular reports on key metrics and provided recommendations for improvement!

-Building and maintaining relationships with external agencies and vendor partners!