Rakan Mounir El Ferekh

Key Responsibilities
A: Marketing Responsibilities
Aug 2023 - Present
Developed and executed comprehensive marketing strategies to enhance Alfardan Medical's visibility and reputation in the healthcare industry.
Crafted and implemented integrated marketing communication campaigns, incorporating digital and social media marketing, corporate events, and activations to drive patient acquisition and bolster brand recognition.
Oversaw the conceptualization and execution of innovative marketing initiatives to position Alfardan Medical as a premier healthcare provider in the region.
Analyzed market trends and consumer behavior to identify opportunities for targeted marketing efforts, delivering impactful and data‐driven campaigns.

B: Business Development Responsibilities
Formulated and executed business development strategies to expand Alfardan Medical's network of strategic partnerships and enhance market penetration.
Cultivated and maintained relationships with key stakeholders, including insurance providers, corporations, and healthcare organizations, to drive business growth and increase patient referral rates.
Negotiated and secured partnerships with top companies and insurance providers, culminating in expanded access to healthcare services for a larger patient base. Identified and evaluated new business opportunities, assessing their alignment with Alfardan Medical's and contributing to sustainable revenue streams.

Achievements:
1. Orchestrated an integrated marketing communication campaign that leveraged digital and social media marketing, corporate events, and activations, leading to a remarkable 30% increase in patient flow within a span of 3 months.
2. Successfully negotiated agreements with major corporations in Qatar, resulting in an expanded patient access to over 20, 000 individuals, significantly amplifying the hospital's market presence and reach.
3. Negotiated and secured a pivotal partnership with Bupa Arabia, enhancing the hospital's network of insurance providers.
4. Instrumental in securing a strategic agreement with AXA insurance, bolstering the hospital's network of prestigious insurance providers.
5. Directed the strategic overhaul of the hospital's website, enhancing user experience and interface, effectively improving accessibility and fostering patient engagement and satisfaction.
6. Established and led a dedicated social committee, driving internal marketing activities and promoting employee engagement, bolstering the hospital's brand culture and employee morale.

- Nomanini established in 2011, a pioneering Fin‐tech platform for the informal retail ecosystem that connects merchants and distributors to each other and to global service providers

- Key Responsibilities

A. Business Development
Identified new business development opportunities for more than 50 partners across the MENA region.

1. Drive sustainable financial growth by growing the regional customer and revenue base and developing new strategic relationships with relevant partnerships

2. Provide market intelligence and customer insights to the Project team in order to improve the products by translating the experience/ wishes of customers into implementable requirements

3. Utilise the companyʼs Business Development tools to ensure that Business Development activities are recorded and visible to the team

B. Marketing

1. Developed and implemented go‐to‐market product strategy

2. Continuously strived to understand business needs and retailers trends

3. Planned, developed and executed end‐to‐end marketing campaigns and made the necessary revisions as applicable to meet varying needs and requirements.

4. Developed and managed a monitoring system to oversee the day‐to‐day operations of marketing projects and campaigns to assure timeliness, comprehensiveness, quality and budget requirements are met

C. Relationship Management
1. Establish and sustain solid relationships with key people at the existing customers Champion the customer agenda in the business while balancing that with Nomaniniʼs objectives for customer

2. Understand the customers businesses intimately so as to proactively recommend new solutions/ products that can grow the customerʼs business

3. Developed annual revenue forecasts in conjunction with the customer

4. Regularly track the customerʼs performance against the annual plan and collaborate with the customer on ways to achieve or outperform the annual targets

5. Identified new feature requirements and facilitate the development thereof with Product and Engineering teams

6. Utilise the companyʼs CRM tools to ensure that your engagements with each of your customers are recorded and visible to the team

- Achievements

1. Developed 3 way Partnership between Nomanini, multinational FMCG principle and a bank in Saudi Arabia

2. Managed the development and implementation of joint venture agreement between Nomanini and FMCG distributor ranked top 3 in Egypt that allow the platform to access to 120K retailers

3. Established company branches and subsidiaries in Saudi Arabia, Egypt and Morocco

4. Developed strategic partnerships through the MENA region that led to increase the platforms users by 5000+ retailers for supply chain finance solution and 10, 000+ retailers for till point solution

5. Collaborated with commercial team to develop strategic partnerships that increased revenue by 25% in one year

CARESQUARE is a medical platform offers a disruptive
online healthcare provider marketplace, Pharmacy store, telemedicine and
personalized international patient management solutions for the medical
traveller within MEA region.
* Develop positioning and strategies to grow awareness and drive
revenue. Help lead go-to-market for future products and
campaigns.
* Plan and execute an integrated brand strategy, and delivering
through-the-line campaigns, to support all business development
and commercial growth activities.
* Conducting Business plan and revenue models.
* Responsible for developing and launching B2B products and
strategies with ministries of health, insurance companies, TPAs,
hospitals, doctors, medical groups and facilitators within the MEA
regions Provides short- and long-term market forecasts and
reports by directing market research collection, analysis, and

Managing International Marketing for Andalusia hospitals Group
in Egypt and Saudi Arabia.
* Assessing the Regional market opportunities and cascading down
the strategies in collaboration with the business units into relevant
initiatives and objectives for MEA countries.
* Collaborating with the international Marketing unit, Regional
functions, Regional agencies, and countries to ensure a close
follow-up on project implementation.
* Defining and monitoring the needed market research done in all
countries to have clear local insights and customer understanding.
* Developing new accounts for medical tourism project within a
targeted territory in business to business.
* Creating strategic plans to deliver digital marketing
communication campaigns and manage the tactical execution of
those plans to return positive ROI to the business.
* Supervise and manage tactical PR campaigns through events and
international exhibitions to achieve specific business objectives.
* Ensure that all activities are carried out with budget parameter as
Certificates
* Certified Marketer from Charted
Institute of Marketing
Mentorship
* El Balto Telemedicine Platform
Achievements: Established
Hospital network - Partnership
with Ministry of Health -
Integration group of hospitals
* BokDoc Medical Platform
Achievements: Building medical
network - Raising Pre-series A
Fund
agreed with the management.
* Manage motivate and develop team members regularly
overseeing their work and seeking development opportunities for
them within their roles.
Achievements
* Over the past 2 years, successfully managing 3 projects, Increasing
the annual revenue growth 83% in the first year and 91% in the
second
* Established new key partnerships with African - GCC
governments and companies, resulting in a 20% increase in annual
revenue.
* Developed the visiting doctors program, resulting 25% Growth
within 2 years.
* Established digital channels that increased the hospitals cash
patients by 12% with a conversion rate 20%
* Started a partnership program with expats communities in Egypt
that increased the Annual foreigners contract

Marketing Development Strategy for Medical Tourism.
* Creating and refinement of marketing goals, marketing research,
pricing strategies, managing budget, ROI, promotional activities
and branding in consultation with team and clients.
* Develop relationships with external partners to grow the business
and explore new opportunities.
* Accounts Management.
* Control budgets and allocate resources amongst projects.
* Establish a comprehensive communication strategy to serve our
international patients.
* Handling the operational tasks visa assistance, tourism agencies
and Develop Medical packages for international patients.
Achievements
* Established medical tourism program that increased the hospital
revenue by 5%
* Managed International business social media accounts, improving
user engagement by over 60% on Facebook, Instagram, Twitter
and Snapchat.
* Led Facebook lead generation campaigns, driving 1000+ leads
from 8 countries on a monthly basis, resulting increase in sales.
*
* Established new partnerships with medical Insurance companies
in KSA and sent 700+ medical tourism patients resulting 12%
increase in sales
Attended Courses
* Competitive success (American
University in Dubai)
* International Exhibitions
Management (Dubai Exhibition
and Convention Centre)
* The product management in B2B
markets (charted institute of
marketing)
* Leadership Skills & techniques
(Saudi German Hospital Cairo)
* Hospital Management (American
University in Cairo
Attended Exhibitions
* Web Summit (Lisbon)
* Arab Health (Dubai)
* International patients show
(Sharm El Sheikh)
* Beauty Euro Asia (Istanbul)
* Beauty World

Clients: Coke Cola, Nestle, Burger King and Johnson & Johnson.
* Organizing events.
* Find new clients.
* Come up with creative ideas for campaigns/projects.
* Prepare and arrange media plans and presentations for clients
* Content Creation.