Digital Marketing Executive
Gulf News
Total years of experience :18 years, 1 Months
Online ad campaign management. Ad testing and implementation, campaign set up, and delivery monitoring & optimization.
Conducting keyword research to optimise existing content and discover new opportunities.
Managing weekly, monthly reporting and tracking online
campaigns and reporting metrics.
Measure performance of digital advertising campaigns using Web
analytical tools.
Understand insight in digital marketing trends and help to develop the strategies.
Launch Programmatic E-mail marketing Campaigns.
Graphic support to create newsletters, promotional emails and
static / animated and HTML banners.
Supervising and exercising quality control on different print publications.
Chasing ad materials from agencies and in-house studio.
Set production deadlines for Editorial and Marketing team.
Coordinating with editors, designers and with different departments on production workflow and make sure deadlines are met.
Image retouching and photo manipulation.
Coordinating with clients on special operations, if required.
Preparing final production reports.
Design pages and advertisements for various magazines and supplements.
Create web banners and mock up creatives for sales presentations.
Design magazines, brochures, flyers, promotional gifts, P.O.S. materials, posters, stickers, packaging materials, CD labels and covers.
Creation of DIE lines, foiling, embossing, dummies, etc for promotion and packaging materials.
Fundamentals of AdWords, Search Advertising, Display Advertising, Video Advertising, Advertising on mobile, Shopping Advertising with Google, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Analytics, Google Analytics, Content and Inbound Marketing, Programmatic Email and Affiliate Marketing
UK (Level 5) Object Oriented Programming, Web Application Development, Business Skills for E-Commerce etc..
Programming Fundamentals & Techniques, Object Oriented Programming, Pascal, Visual Basic