Digital Marketing Manager
Vaival Technologies
Total years of experience :10 years, 8 Months
Vaival is the partner of choice for entrepreneurs, SMEs and major corporations. Since 2010, Vaival has helped many businesses enhance their services via custom software development, web3 and blockchain and AI, cloud, devops and IT consultancy.
My key responsibilities in the current role include:
• Develop comprehensive digital marketing strategies and oversee their execution for assigned projects and divisions. Create both short-term and long-term marketing plans based on industry best practices and data analytics to drive revenue growth.
• Utilize multiple web analytics tools, social media platforms, and email marketing platforms to measure and analyze traffic insights. Ensure brand consistency and foster growth across digital platforms by leveraging insights effectively.
• Lead the development and implementation of a holistic marketing strategy, spanning from top to bottom of the-funnel (awareness to conversion). Collaborate closely with teams handling paid search, display advertising, video marketing, social media, SEO, referral programs, and email marketing. Ensure seamless integration of digital marketing efforts with offline strategies and tactics.
• Design and execute objective-driven, analytically supported email marketing campaigns. Leverage a wide range of best practices, strategies, and tactics tailored to the target market and business objectives to drive engagement and conversions.
• Lead the marketing team and oversee all business marketing operations and advertisement campaigns aimed at increasing brand awareness, website traffic, and lead generation.
• Provide continuous feedback to the development team to enhance user experience and increase engagement metrics. Collaborate on projects to optimize website performance and enhance the overall user journey.
• Furthermore, leveraging an extensive array of indispensable digital marketing tools, but not restricted to these, such as Google Analytics, Google Search Console, Google/Bing Ads, Meta (FB/Instagram) Ads, LinkedIn Ads, Twitter Ads, SEMrush, Ahref, Hubspot, Mailchimp & Sendgrid, to proficiently execute and optimize marketing operations and campaigns.
• Spearhead the development and execution of innovative influencer marketing strategies, forging partnerships with key influencers to amplify brand reach and engagement across relevant digital platforms.
• Collaborate closely with the product development team to integrate customer feedback and market insights into product enhancements, ensuring alignment with evolving consumer needs and preferences.
• Lead the creation and optimization of personalized customer journey maps, leveraging data-driven insights to enhance user experience and drive conversion rates at various touchpoints throughout the sales funnel.
• Implementation of advanced marketing automation tools and techniques, streamlining processes and workflows to enhance efficiency, scalability, and campaign effectiveness.
• Act as a thought leader within the organization, staying abreast of emerging trends, technologies, and best practices in digital marketing, and disseminating insights to internal stakeholders to drive continuous improvement and innovation.
• Foster strategic partnerships and collaborations with external stakeholders, vendors, and industry associations to expand brand visibility, access new markets, and capitalize on synergies for mutual growth and success.
• Strategize and implement initiatives to drive robust web traffic to the company website across various digital channels including web, email, display advertisements, and social media platforms.
• Elevate brand visibility in the digital sphere through meticulous user experience research, adapting strategies based on insights garnered to effectively capture leads.
• Employ cutting-edge web analytics tools such as Google Analytics, Google Search Console, Tag Manager, SEMRush Analytics, Ahrefs, and others to meticulously gauge site traffic, identify emerging digital technologies, and fine-tune marketing campaigns for optimal performance.
• Conduct comprehensive performance evaluations of all digital marketing endeavors, meticulously measuring outcomes against predetermined goals including ROI and KPIs, ensuring the efficacy of each campaign.
• Strategically plan and manage the budget allocation for marketing initiatives, generating detailed reports of expenditure to be presented to top-tier management for informed decision-making.
• Drive the development and execution of comprehensive content marketing strategies, overseeing the creation of high-quality, engaging content across various digital platforms to enhance brand visibility, establish thought leadership, and drive audience engagement and conversion.
• Lead the implementation of data-driven marketing initiatives, leveraging analytics tools and consumer insights to identify trends, optimize campaign performance, and refine targeting strategies for maximum ROI and business impact.
• Oversee the management and optimization of the company's online reputation, monitoring reviews and feedback across digital channels, and implementing strategies to enhance brand sentiment and customer satisfaction.
• Collaborate closely with cross-functional teams to ensure seamless integration of marketing efforts with sales, product development, and customer service initiatives, fostering a unified brand experience across all touchpoints.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, continuously evaluating and recommending new tools, platforms, and methodologies to enhance the effectiveness and efficiency of marketing campaigns.
• Empower a culture of experimentation and innovation within the marketing team, encouraging creativity, testing new ideas, and iterating on successful strategies to drive continuous improvement and stay ahead of competitors in the rapidly evolving digital landscape.
• Strategizes and implements the organization's comprehensive marketing strategy, campaigns, and initiatives to enhance brand awareness and drive business growth.
• Successfully led projects from inception, including Shifa4u and Cura4u healthcare marketplaces targeting the South Asian and North American markets, respectively, along with Smartclinix, an EMR/EHR SaaS product, overseeing marketing efforts from inception.
• Maintains the content calendar, ensuring the timely execution of high-quality digital and print marketing collateral that resonates with the target audience and effectively communicates the brand message.
• Provides strategic direction for paid advertising efforts, analyzing analytics data from each marketing channel and making necessary adjustments to optimize performance and maximize ROI.
• Drives engagement and conversions across multiple digital channels including website, email, and SEO, leveraging a data-driven approach to continuously improve campaign effectiveness and achieve business objectives.
• Effectively manages and mentors internal team members to ensure consistent brand messaging and the delivery of high-quality content across all marketing touchpoints.
• Supervises the execution of special events, campaigns, and marketing collateral, ensuring alignment with brand objectives and delivering impactful results. Additionally, conducts in-depth analysis of website performance, making data-driven adjustments to optimize traffic and drive conversions for enhanced business outcomes.
• Direct and coordinate social media marketing activities and policies to promote products. Creating a content strategy like Linkbait, outreach, blogging, copywriting, running campaigns at Instagram, YouTube, Twitter, Facebook, etc.
• Analyze digital business development, develop strategies to drive web traffic and monitor social media market trends using webmaster tools & Google Analytics.
• Apply digital pricing models and engage in strategic planning to boost sales and profitability of digital product lines, managing client blogs, and running SEO campaigns (on-page & off-page optimization).
• Managing client relationship to drive agency sales through a combination of client retention and identification of new clients. Active involvement in defining & implementing targeted marketing campaigns, remembrance emails, and providing after sale/service follow-up.
• Perform keyword research and tracking of website analytics considering company business objectives.
• Proficiency in handling CMS to maintain the website’s category pages, blog section and link building.
• Implementing SEO strategies and techniques (on-page and off-page).
• Social networking, social media marketing, bookmarking, guest postings and company profiling.
• Analysing website and competitor strategies.
• Monitor and evaluate search results
Started the professional career as Digital Marketing Intern with ZASA Solutions, I was accountable for handling all the social media accounts, evaluation of market condition, customer research and competitor data as well as the updation of blogs and email marketing.
My key duties in this role included the following:
• Worked for inbound sales.
• Selling laptops/desktop on a partial Layaway program, to customers who had bad or no credit at all.
• Doing a Verbal Agreement on the phone with legal value.
• Meeting conversion targets and quality targets.
Finalization in Global Marketing and Project Management
Finalization in Digital Media & Web Development