Regional Digital Media lead (Middle East)
Seven brands
Total years of experience :11 years, 0 Months
The main responsibility is to manage the media planning activity besides Ads Operations, in driving excellence in campaign management, ad operations and programmatic media management across the region with the existing client & to have a vision to expand the clientele base using our digital intelligence.
also responsible for handling our in-house programmatic and digital media strategy and vision and developing the new programmatic practices, .
The role also involves working with the different regional teams; account servicing teams and sales in media proposal, planning, as well as with our product team in proposing new product enhancement.
EduGram is an educational marketplace capitalizing on the digitalization Era and the uprising demand on the E-learning services; Mainly focusing on the High-School students' sector in Egypt.
And I'm assigned to lead the marketing communication team towards a growth objective in terms of the supplied curriculum by Teachers & the demanders represented in High-School student.
The scope is mainly a digital advertising efforts backed up with the needed offline approaches.
Responsible for developing, implementing and managing digital campaigns that promote the medical group and its wide range of medical services located in four business units in Saudi Arabia. With a major role of enhancing brand awareness within the digital space as well as driving website traffic and acquiring qualified leads.
Revamping and restructuring the digital media department with a policy and processes fits with the existing clientele list
and to have the flexibility to adopt new accounts and pitches.
Responsibilities:
• Planning for the operational processes and put the frame work of the department’s objectives and goals.
• Creation of local and regional target-based media plans.
• Develop, contribute and execute integrated digital marketing campaigns and strategies.
• Assure the existing clients’ satisfaction besides providing support for the account management team for
upselling and cross-selling opportunities.
• Generate a well-defined campaign reports with both \[Quantitative and qualitative\] analysis.
Accounts:
• Reckitt Benckiser \[Dettol Egypt - Vanish Egypt - Durex for Him - Durex for Her - Veet\]
• AmidEast Egypt
• University of Canada
• Partners’ platforms \[Cairo Gossip - Cairo 360\]
Scope of work
Managing all the digital media campaigns for Teacher Kit Mobile App that is serving the sector of teachers, professors & lecturers in USA - UK - New Zealand - Australia - UAE - KSA
Responsibilities:
• Perform the needed media plans for each quarter with the assigned budget to acquire new App-users and convert them into buyers.
• Run & manage the digital campaigns on the familiar programmatic media buying platforms (Facebook - Twitter - Adwords - Apple Search Ads).
• Managing the communication with the off-shore digital suppliers in China ex. (AppNext - My Ad Cash - WalktheChat) Digital advertising platforms.
• Track & monitor the conversion rates on Adjust Platform to optimize and get the best conversion rate vs. the assigned budget.
• Support with digital research & insights for enhancing the user experience on the App.
Scope of work
I was responsible to be familiar and aware with the different digital advertising (billing/bookings) products, with a focus on a conversion-driven content-marketing approach and deep understanding of related online disciplines including SEO, SEM, social media, and analytics.
Responsibilities:
• Help strategize and plan online marketing campaigns in collaboration with the media buying & planning team to drive awareness and customer acquisition.
• Develop online media and budget allocation strategies across multiple channels including paid search, display advertising, content syndication, etc.
• Partner with cross-functional teams to ensure ad creative, email and website messaging is best optimized for different audiences across a multi-channel journey including source media to website to email and that content/messaging quality of experience is consistent across landing page, promotional space, video, content, etc.
• Evaluate and interpret metrics for assessing marketing/sales effectiveness; manage ROI across all digital channels.
• Manage digital media campaigns to meet business performance objectives of our clients.
• Drive best practice adoption of paid media strategy and tactics with Brand and regional/field teams for their media buys.
Scope of work
Managing the agency's largest media accounts. Define client requirements and project parameters and led team members in the development and delivery of campaign strategy and digital collateral. Working on campaigns from start to finish, media planning, implementation, execution, optimization, EOC reporting, and financial reconciliation.
Achievements:
• Managing the biggest media buying account in the agency and generation 1.6 million as a total revenue of the total digital campaigns offered for the client in one quarter.
• Initiated the model of “media buying” accounts without a social media management scope, to be a new business line to generate revenues out of 8 new media buying accounts only.
• Acting as the main focal point between Kijamii and (Publishers, media suppliers & digital agencies).
• Handling all the media planning request for all the accounts; Pitches & existing accounts.
• Beside media planning, running campaigns & reporting, I was acting as an account manager for these advertising accounts ( British Council Egypt, Misr International University, Arab open university, Gouna real estate, Al-nadeeb ”Regional Qatari account” )
Developing the quarterly digital marketing plan aligned with the marketing plan, in order to increase the fan base of the organization and spread our services among the right targeted audience.
Scope of work
• Create the quarterly digital media plan.
• Create the MPP "Monthly posting plan" including the direction of posts, content & the visuals.
• Monitor & optimize the running campaigns on the different social & digital platforms.
• Moderate & report all the activities on the organization's social media accounts.
• Prepare the monthly community report including: sentiment analysis, advertising analysis & community feedback.
I worked as a Marketing Executive for 5 months. After then, I got promoted to a Marketing Team Leader. I was responsible of coordinating and managing all offline campaigns activations along with the digital existence of the company on the different platforms.
Scope of work:
• Create the startup's marketing strategy along with a half-annual action plan for all the approved marketing activities.
• Research on the external opportunities, and report this to the management board.
• Managing the customer journey (customer relationship management)
• Managing agencies & 3rd parties’ relationships.
• Managing the limited marketing budgets; both digital and on-ground allocated budgets to achieve the maximum exposure for the company
• Creating the department’s guidelines and processes manual.
• Coordinate between the events team & marketing team to generate new business lines to generate more revenues.
• Managing the startup's social media accounts with an (in-house) team.
• Develop new partnership deals.
Arab Academy for Science, Technology and Maritime Transport Degree NameMaster of Business Administration - MBAField Of StudyStrategic Management MajorGrade3.75 Dates attended or expected graduation2018 – 2020