Shivangi Saxena

Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Marico's India business markets household brands such as Parachute Advansed, Saffola, Hair & Care, Nihar, Mediker, Revive, Setwet, Zatak and Livon among others that add value to the life.

As an Assistant Brand Manager, I handle marketing aspect of Parachute, a leading hair oil brand, for the Middle East region. My responsibilities include:

• Closely monitoring and analyzing sales volumes, market share trends and competitive activity.
• Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
• Assist in the identification and development of business building ideas and work with other business unit team members to execute the plans that meet investment criteria.
• Co-ordinating product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
• Analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
• Working with the research, media and creative agencies to understand the consumer and work to build the right communication strategies and activation plans.

As a Brand Building Executive in the Lipton Brand Building Team, I was responsible for:
 Liaising with agencies, production of in - house promotional materials and publications,
preparing press releases, organizing promotional activities.
 Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and
input implementation plan.
 Piloting the innovations and creating new indications and expanding markets.
 Keeping up to date with market trends and new developments utilizing information for
business improvement.
 Execution of promotional, online marketing activities and other brand activations.
 Providing market analysis information pertaining to competitors, trends and activities.
 Working closely with the R&D Team and the Lipton Factory on product development-
Feasibility study and product launches.
 Manage and coordinate all marketing, advertising and promotional staff and activities.
 Conduct market research to determine market requirements for existing and future
products
 Develop and implement marketing plans and projects for new and existing products
 Monitor, review and report on all marketing activity and results and deliver marketing
activity within agreed budget.

 As a Packaging Technologist for the Oral Care Division, I Plan and direct activities concerned with design and development of protective packaging containers and labels.
 Manage the Supply Packaging function to achieve both short and long term objectives and to make sure that site packaging development activities are performed against agreed functional target
 Actively manage Packaging execution for local activities and projects within budgets and deadlines and ensure the achievement of set objectives.
 Would actively support technical implementation (line trials, packaging qualification and validation) of Packaging projects at External Manufacturers.
 Work in partnership with international Multifunctional teams such as Marketing, Quality and Procurement to agree directions and project progress.
Work with client companies to improve the impact of our packaging and reduce our packaging costs. Manage and lead complex projects and identify
Generate the Pre-Mechanical data brief containing all the technical details, liaising with the suppliers and managing the product specifications and quality of the product.Initiating the Cost Effective Projects to Support the process for calculating and monitoring material usage and compliance against sustainability principles.
 Support, approve and advise on packaging, artwork/labelling and developments in the industry and provide updates and presentations to all levels of the business as required.
 Support the artwork process as required and approve the final artworks in a timely manner.
 Generate protocols and reports for packaging development trials and transit trials, making recommendations where appropriate.
 Prepare and maintain project and department documentation and files to ensure compliance with internal and external Quality Systems, suggest improvements to systems and procedures.

 As a Customer Service Representative I am assigned to analyze the key customers from the database through data mining.
 Contacting the key customers and motivating them for continuing their patronage with Gulf News by communicating the higher value proposition and rewards offered by the group.
 Assisting customers in their queries and resolving their issues (if any)
 Co-ordinating with the other departments to offer full support and service to the customers
 Working with circulation officers for the retention of existing customers and bringing the new potential customers on the Gulf News portfolio.
 Updating the SAP Software and working with the daily enquries and SAP editing.

 As a Customer Management Co-coordinator I was assigned the work of facilitating the customers with their property related queries, creating and maintaining contact related databases and looked after the content management system of the company’s website.
 Learnt about Search Engine Optimization, used for upgrading the website.
 Other Contributions by me were as follows -
 Designing the factsheets for properties managed by the company.
 Creating keywords for each page associated with the website, to improve its ranking.
 Adding up property listings for the sales and leasing on the CMT software of the company.
 Working with the research department, and uploading the news and latest press releases on the website.
 Involved with the e-Marketing team to serve the customers more efficiently.
 From time to time I contributed ideas in the website development and in customer relationship building activities during this experiential learning process.

 The Trainee Programme involved understanding about the ANVEM industry in the United Arab Emirates and working in the Mechanical and Marketing Departments of the company.
 Under the mechanical department, I learnt the machines and equipments used to make the various parts fitted in our Air Conditioners.
 Preparation of a manual for the Company, comprising of the details of the parts manufactured by the company and their specifications.
 Completed a Project on the Study of Plasma Cutting Arc System being used in the company for the fabrication of air conditioners.