Skywards Marketing controller
Emirates Airline
مجموع سنوات الخبرة :19 years, 0 أشهر
Aug 2008 - till date
Emirates Airline Programmes Controller - Skywards (Emirates frequent flier programme)
Responsibilities
• Complete management on the communication with all internal and external stakeholders to plan and execute all Skywards events. This included, planning, strategizing the ticket distribution method, budgeting for the event, coordinating with all internal and external stakeholders such as (media agencies, advertising, external agencies etc.) to get the communication rolled out to the target audience and managing the logistics to get the event tickets delivered/collected.
• Coordinating with different teams to update and print Skywards internal training collateral such as Staff reference guides on an annual basis
• Briefing corporate communications and external agencies for all communication assets required for any event/promotional Skywards campaigns
• Complete management, coordination and strategy for adhoc projects such as the Skywards Future Artist Competition to get the Skywards membership cards designed by upcoming and budding artists via an art competition
• Support the Skywards team with all types of communications support as and when required
Achievements
Assisted the product manager actively to understand and launch a brand new Skywards product with a new look and feel.
Communicated this new product to the internal staff and customers. Put together various presentations and organised training sessions for staff to understand the product better. Drafted educational manuals to educate the external customers on the new programme
Bringing innovation to the event process by designing, testing and developing an online event management tool
Familiarised and worked on different soft wares to understand the Skywards member database better
Learned and got self-trained on various internal systems used by Emirates for e.g. the online web content management system called 'tridion.'
April 2007 - April 2008
Integral PR Pvt. Ltd. Associate Senior Consultant - Intensive Client Servicing & Media Relations
Responsibilities
• Handling diverse clients ranging from FMCG to aviation
• Attained complete knowledge of the respective client and generated quality coverage accordingly
• Leveraged the power of media and hereby assisted clients to translate their unique technical innovations into market advantage.
• Drafted press releases on important corporate announcements/company initiatives/product launches
• Generated and responded to key media queries
• Generated daily, monthly and weekly coverage reports
• Organised and coordinated media press conferences for respective clients
• Drafted PR strategies and plans to formulate a way forward
Achievements
Organised and led a press/media on the Emirates launch flight to Toronto and generated over 40 articles within the Indian media
Managed and organised the Asia Pacific Summit for the Public Relation Organisation International (PROI)
June 2005 - September 2006
Emirates Airline Media Relations Officer - Corporate communications
Responsibilities
• Planning, organising, managing and leading media activities within defined parameters to support marketing strategies
• Preparing itineraries to meet the collective requirements of the journalists within the required timeframe
• Collated monthly clippings reports from agencies all across the Emirates Network to provide monthly overview of volume/segregation of media coverage achieved
• Supported Media Relations Managers in producing media plans to gain positive publicity for the Emirates Group in the media worldwide
• Coordinated with relevant stakeholders to arrange and facilitate interviews with Emirates senior management for international media to enhance positive PR and press coverage.
• Leveraged media trips from around the network to showcase Emirates Airline
• Liaised with the external and internal stakeholders involved in a press trip
Achievements
Managed and arranged the annual budget meeting, one of the major events for Emirates Airline. Journalists were invited from all over the world. Coordination on the complete itinerary, flight and hotel bookings, and stay in Dubai was all handled by me. This event helped us generate very positive media coverage globally.
January 2003 - September 2003
Emirates Group DNATA - Passenger Service agent
Responsibilities
• Managing all types of passengers at all key sections of the Dubai International Airport - Terminal 1
• Responsible for checking in and boarding the passengers
Achievements
Studied and attended all courses and airport training sessions. Was a rank holder in all the examinations that had to be written to attain the final certifications
EDUCATION 01-Sep 2003 - 01-Oct 2004 Cranfield University - UK - MSc. In Air transport management
October 1999 - May 2002 University of Lincoln, UK - Business Administration in Tourism management
